Encouraging Positive Reviews Online

positive-reviewsIt is difficult not to over emphasize the importance of reviews, whether they are of your products or services. This is especially true for online reviews as more and more people are checking such reviews, which act as decisive factors in the decisions these people make. Reviews show to the world what customers think of your products or services. Most people today read reviews of various products and services before actually buying or using them. According to 2013 research, 61% of customers read online reviews before they decide to buy, while 63% of customers are more prone to make a purchase from a site that displays user reviews.

In case you are in the travel and tourism business, it is of grave importance that you seek and encourage online reviews from your existing customers. Here are some ways that you can use to encourage positive reviews online:

Ask for reviews: The simplest and yet most effective way to ensure that you get positive reviews is to ask for it. After completion of a transaction on your website, make sure that you have a call-to-action button in place, which will enable customers to leave their feedback. Of course, it is important to ensure that you do not flood your pages with such buttons but place it in such a manner that it entices and creates awareness about the importance of leaving feedback. Additionally, you could always seek reviews from your customers through emails. Most business owners in the travel and tourism niche send emails seeking reviews from past customers after they have stayed at their hotels/resorts, or booked a tour package through them, or hired specific travel services from their company.  

Simplify the system: When seeking online reviews, you should ensure that the entire process is as simple as, or even simpler than the actual buying process. Ideally, a quick survey, which is easily completed in less than five minutes, is the best way to ensure quick and positive reviews from your customers. The beauty of these rating surveys is that the customer might just be tempted to leave a detailed review, which is definitely a bonus.

Display reviews prominently: Whether positive or negative, make sure that you display reviews prominently. While the emphasis should be on positive reviews, it is equally important to put some negative ones, if any, to show that you are unbiased and fair. Moreover, by publishing negative reviews, you actually increase your credibility in the market. Also, by displaying reviews prominently, you are telling people that you value their opinions, which is another positive encouragement for future customers to leave their own reviews.

Incentives and other similar measures: Another great way to solicit reviews from your customers is by offering some incentives. This could be discounts that are won by random picks or could be relevant recommendations based on their past shopping experiences and reviews. Any business that concentrates on making the shopping experience a customer-oriented one, will definitely find it easy to solicit positive reviews from its customers. Of course, care should be taken that you do not go overboard with your promises of incentives as this would create problems of its own.

Using feedbacks and opinions as reviews: Often, it is seen that customers provide feedback through mails or other formats, which are not an actual review. You could seek the approval of such customers and use this feedback or opinion as a review, with their name. Alternatively, where the customer is not open to the use of his or her name, you could publish it as a feedback from an anonymous source.

With almost everything having an online presence these days, customers who have used travel and tourism services, are posting online rants and reviews with an increasing fervor. No wonder why such reviews can make or break a business. But you can take steps to offer top-notch services and products that ensure happy customers. After all, no amount of soliciting feedback or requesting reviews would help you overcome a bad service/product or negative first impression. Therefore, invest time and effort to resolve issues that your customers may have and wow them with high quality products and services. Then, use the above tips to encourage these happy customers to leave positive reviews for your business online.

Online Marketing for Real Estate Agents FREE eBook

ebook-realtor-webCongratulations on taking the step to search engine optimization and internet marketing for your real estate business. Many of the tools are what top SEO firms use to market your real estate website and to target your customers. This eBook not only promotes your website with each task you do, it will teach you WHY you are doing it and HOW it will help in the long run.

Using this eBook to your advantage:
The majority of the tasks in this eBook will require an internet connection to do. Links have been provided for you for supplemental information and directly to the source.

Timeline
While this eBook is intended for website owners to work through over time, you can actually utilize the information in a variety of ways.

  • One task a day – Dive in and tackle a task each day, or more than one
  • One task a week – for those with very little time, but want to do SOMETHING to help their SEO.
  • Delegate to a group – delegate a section for your team members to work on all at once to achieve your goal quicker!

After Completing this ebook You Will Have:

  • Learned essential skills for marketing and promoting your real estate website on the Internet
  • Created more inbound links for people to find you
  • Improved the foundation for your site
  • Listed your site on top Real Estate Directories and Social Sites
  • The ability to track your growth the way professional SEO Firms do
  • Formed a social media network full of potential prospects
  • Developed a reason for search engines to crawl your site more often
  • Submitted your site to top search engines
  • Utilized your time wisely while using very little money to achieve your goal
  • Increased your breadth of ways for people to find you
  • Produced effective marketing campaigns to drive traffic back to your site again and again
  • Given followers a reason to revisit your site

The 18 page eBook is chock full of hundreds of tasks for you to employ STARTING NOW, which you are sure to use again and again - FOR FREE!

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7 steps to engage your Pinterest audience

pinned-placesPinterest took the social media world by storm when it emerged as the third most popular social media platforms in the US in February 2012 in terms of traffic, with a user base of over 10 million users. Later, many experts claimed that marketers need to focus on Pinterest as it brings in more traffic to websites as compared to the combined power of Google+, LinkedIn, Reddit and YouTube. If you are yet to leverage this platform or are not sure about how to build an engaged audience, here are 7 steps that can help:

  1. Have a complete profile: This is the first step towards reaching out to your target audience and engaging them. Unless people know who you are, what you do and what’s in it for them, they will hardly come back to give your profile a second look. Therefore, upload a good picture of yourself, use your own name and write a little bit about what you do or about your company. Though you can use your company’s name to create the profile, it’s important to remember that people prefer to connect with humans rather than faceless companies. Of course, that changes when the company is a bigwig like Nike or Pepsi.
  2. Create a lot of boards and bring variety: You won’t benefit from Pinterest if you post random images in the hope of getting repins. Since the platform lets users browse images by category, you need to create more boards on a wide variety of topics. This will make it easier for your boards to get noticed by your target clientele. You may even create boards to tell short stories and forge a connection with your audience. After all, storytelling is one of the best ways to create your USP while reaching out to and influencing your audience.
  3. Name your boards and fill the descriptions: Bring in some creativity while naming your boards. Refrain from using mundane titles like ‘cool stuff’ or ‘weekend fun’ or ‘things I love’ etc. Instead, use creative and catchy board titles that grab the attention of your audience. Also, remember not to pick too long a title because if you do, they’ll be truncated and won’t have the same appeal. Selecting the most visually engaging picture for the board cover image is another crucial thing. Lastly, write a description that invokes interest and entices your visitors to click on them.  
  4. Use quality images: Pictures speak a thousand words but only when you choose the right ones. To entice and engage your Pinterest audience, you need to use the highest quality images (preferably those with their dimensions in the range of approximately 600 to 800 px) for your boards. Refrain from using tiny or unclear images as they won’t entice your followers.
  5. Find free online tools to use: You can find quite a few online tools that let you create your own infographics, banners, images and inspirational posters. Remember – you shouldn’t be forced to spend a fortune on hiring a graphic designer when some cool tools and a little bit of DIY tips can get you through.  
  6. Know your audience: Since many studies have shown women to form the majority of engaged Pinterest users, businesses often stereotype the platform and focus on fashion, DIY, make-up tips, home décor etc. But you shouldn’t make the same mistake. Remember that Pinterest users are complex and the people who enjoy fashion/beauty tips are also reading up on career choices and entrepreneurship ideas. Therefore, know your audience better and focus on creating inspirational, engaging visuals for them (both men and women) that generate steady engagement on Pinterest.
  7. Help solve problems: One surefire way of creating an engaged audience is to help solve their problem or answer their questions. Therefore, find the pain points of your target audience and then plan your boards to provide solutions. Include useful infographics, step-by-step pins etc (which your viewers can refer to, later) to help solve their issues/problems.  

Offering a sneak peek into your new products/services, special offers/discounts to your most enthusiastic Pinterest followers, arranging competitions and giveaways to winners etc are some other effective ways of creating a loyal Pinterest audience. So, use them and see how your Pinterest users bring big business your way.

 

Unique ways travel agents can benefit from Pinterest

social-travelPinterest is undoubtedly one of the more popular social media platforms for businesses today. Since it’s a visual media, focusing more on pictures and videos, it garners a lot of interest. Since many experts suggest that Pinterest often brings more visitors to a website that the combined effort of other social media platforms, it pays to showcase your offerings on this platform. Apart from generating interest and grabbing eyeballs, you can also divert a substantial traffic from Pinterest to your website. As a travel agent, here are seven ways that to leverage the power of Pinterest:

Showcasing your photos: You might have certain destinations as your prime locations and several photographs of these regions that you want to highlight to your prospective customers. Just imagine how enticing it would be for a traveler to see the choicest of photographs pinned in an appealing manner. You can do it to showcase your photographs and thus, encourage the prospective travelers to visit that destination by enquiring about and booking your tours. After all, photos speak a thousand words and choosing the right ones to showcase on Pinterest can give your tourism business a big boost.

Specialty specific boards: Often as agents, you are confined to certain specialty areas, which could include cruises, or honeymoon/wedding tours, or tours for aged couples/families with children etc. Pinterest allows you to create boards that are specific to your specialty areas, which in turn help in garnering more interest and therefore more targeted traffic to your website. Since most of those who actually visit Pinterest are serious buyers, the best you can do is to highlight your specialty areas via this platform. What’s more, Pinterest allows you to add your price for these specialty areas. Surely, it’ a win-win for you.

Increasing credibility: As a travel agent, when you post pictures of your own family or those of your friends onto your pin boards, you are actually increasing your own credibility, while also making it extremely personal. Travel pin boards score over others in this area where each picture is a cherished memory of the person who has traveled that route, which in turn ensures better business for you.

Collecting, maintaining and making available relevant data: As a travel resource center, you often have a vast collection of information, which could help the traveler decide on his or her course of action. Various destinations have their own peculiarities and special features, which are often not as renowned as some others. Showcasing these features through pin boards is a wonderful way to ensure your credibility as a travel resource center whilst also ensuring that you attract the attention of the prospective travelers. These could include simple tips on what gear to carry when traveling to a particular destination, the type of attire to carry with you, or even tips on how to enjoy the various sightseeing options that are locally available.

Creating your own unique niche: The beauty of Pinterest lies in the fact that it allows the freedom of creating your own unique niche, which is different from the norm. You can put your creative hat on to formulate something unique on this media (could be tours off the beaten path, taking tourists on hitherto unknown walking trails/to witness not so common sights and sounds etc). This will ensure a better way to engage with your present and prospective clientele.

Sharing trivia: Pinterest is a place where along with pictures, you can share trivia that’s relevant to your area of business. This could include recipes that are region- or destination-specific, information regarding museums and other places of interest, health and relaxation tips and the like.

Increasing web traffic: Finally, it is believed that a picture is more effective than words, which means that traffic to your website will get increased manifold due to the use of this wonderful social media tool.

Given the multitude of benefits that you can gain from Pinterest, you should get stared today. Prepare a list of your destinations, specialty services and target audience and then start pinning and sharing some wonderful pictures that will definitely bring in more traffic to your website and help your business reach the next level.

 

Using hashtags on your travel photos to drive engagement on Twitter

hashtagTwitter is, undoubtedly, one of the most popular social networking sites today, with nearly millions of tweets being shared daily on a regular basis. While Twitter defines the number of characters you can use per post, it does not restrict the kind of posts that you can tweet. Therefore, it is possible to share videos, pictures and other links as tweets, making it easier for you to conduct business.

However, given the enormous amount of tweets every minute, ensuring that your tweet does not get lost in the melee is extremely important. This is where Twitter hashtags can help by ensuring that your tweets are instantly picked up during searches. If you have a travel and tourism business, you can use hashtags to drive more engagement on Twitter. If you are in a dilemma about why you should use hashtags, here are some reasons that can help you decide:  

Helps find target audience: When in any business, it is important to identify and interact with the right target audience. This holds true for the travel industry. With the help of Twitter hashtags, your job gets simplified as they help connect people from all across the world. By using hashtags with your keywords, you come up instantly in the searches that are entered by your customers , both new as well as existing, making it easy for you to interact and create a bond with them. The beauty of these interactions is that while it creates the necessary buzz required to ensure a huge fan following, it also keeps the chats personal and close, making it an excellent mode of communication.

Drives audience to your content: Twitter restricts the number of characters that you can use for a single post. This in turn means that your tweets often do not have the depth that you require to ensure better communication with your followers. However, with the use of hashtags, you can actually drive your followers to your main content, website, blog or even other sources. Thus, the hashtags provide an excellent way to drive organic traffic to your website, travel videos and photos or other relevant content.

Better engagement with customers: It is believed that the use of hashtags increases the engagement two times than what you would otherwise have with your customers. Not only are you present in the chat sessions that are prevalent in the areas of your business but you can also engage with them when they visit your website or profile. Hashtags ensure that every business is given a good opportunity to interact and further expand their business with a huge network of people from across the world.
Now that you know the importance of hashtags, here are some tips to leverage their power for your travel and tourism business:

Identifying existing keywords that are in use by the public at large and utilizing these hashtags when talking about your business is a great way to ensure that you are topping the search lists. For instance, ‘travel’ is a commonly used keyword and therefore #travel will definitely help you stay high up in the search lists. However, the key is to identify specific keywords that cater to your area or destination or even type of holiday to ensure that you do not have to fight with others for predominance. Therefore, if you are into organizing tours for lovebirds and honeymooners, you may use hashtags like #honeymoon, #coupletraveling, #romanticvacation etc on your travel photos. Other relevant keywords could be #explorer, #traveltheworld, #wanderlust, #traveladdict, #travelpics, #travellife, #roadtrip, #travelingram, #snorkelshorties, #theadventurebegins etc from which you can pick the ones that suit your images the best and are used by your target audience.

You could ask past customers and guests to use a particular hashtag while sharing their photos on various sites. This would enable your business to grow by attracting all those visitors who view the pictures or are looking for similar vacations.

Personalizing your Twitter feed with pictures that are important or related to your destination or type of business will also enhance the image that you create and share with your customers.

As a travel business owner or agent, it is obvious that you have to ensure effective and quick communication with your customers. What better way than by using Twitter hashtags on your photos to drive in more visitors many of whom who eventually become your customers?

How social media has changed the tourism industry

social-touristsThe advent of social media and its subsequent rise in popularity has definitely changed the way we do business today and the tourism industry is no exception. Word-of-mouth has always been the best way for others to learn about new holiday destinations and exciting vacations. Quite naturally, the impact of social media on the tourism industry is a powerful one. Here are some facts on how social media has changed the tourism industry.

Word-of-mouth
Much has been said about the value of the word-of-mouth publicity or marketing campaign. In the tourism industry, you cannot refute the fact that this is the basis on which a particular business operation succeeds or fails. Social media websites have given a great upstart to this marketing strategy by making tourism businesses go global with a simple click of a button. Sharing of holiday pictures on Facebook or Pinterest, checking in through Four Square or even tweeting an experience are some common examples of how people know about destinations and plan their holidays. It is, therefore, expedient that as a tourism business owner, you utilize this to your best advantage.

Branding
Business owners have always toiled to ensure proper branding of their businesses, often resorting to elaborate tactics, which are heavy on investment. However, with social media, most businesses today rely on their customers to help with their branding. The tourism industry too is leveraging this trend. If you really think about it, travelers plan their vacations based on the recommendation of their friends or colleagues. As a business owner, therefore, it is important that you cash in on this particular trend and ensure that your brand becomes a popular and much talked about entity out there in various social media platforms. This could be done by popularizing your existing brand message through past guests or clients or simply finding out the relevant messages out there and utilizing them to your advantage.

Building and managing a good reputation
Reaching out to your guests and patrons has always been important in the tourism industry. After all, these are the people who will spread the word to others, thus patronizing your business. Before the advent of social media, this used to be really difficult and quite laborious. However, with social media websites, it is easier today to track all comments and suggestions made by your guests and patrons. Reviews, both positive and negative, written on various travel websites, are easily addressed today, making it possible for you to build and manage positive online reputation with your patrons.

Romancing your clientele base
Often, it is seen that a traveler will make plans based on the inputs he or she gets from the internet. Showcasing your expertise in the best possible way, with the help of attractive pictures and videos, quick interaction with clients and sharing of experiences of past guests are all easy ways to attract new customers while maintaining and building the loyalty of the older guests. Statistics show that nearly 52% of the travelers change their plans after seeing destinations and vacation ideas that are showcased in an attractive manner, while 48% remain true to their plans.

Increased level of trust
Another major impact of social media on the tourism industry is their ability to kindle a high level of trust amongst the patrons. Reviews of friends, family members and colleagues rank at a real high of 92% while other customer reviews follow close behind at 70%, thus making it a great way to ensure increased levels of trust in your business operation.

Blogging, sharing of pictures and videos, writing reviews about various holiday destinations et all are becoming the norm today. There is no doubt that the social media has a great impact on the tourism industry. Therefore, it is more important now to decide on the steps that you will be taking to ensure that your business leads the way forward.

 

 

Top social networking sites people use to plan their travel

social-travellerThe advent of social networking has made it easier for those wanting to travel to get in touch with professionals in the business of travel planning. Additionally, it has opened an entire gamut of travel options, which were erstwhile mere dreams. As a business owner in the travel industry, you should be aware of where the buzz is at the maximum and take full advantage of it. Here are the top social networking sites that are usually frequented by travelers seeking information for future travels:

Facebook
One of the best advantages of this social networking site is that it allows travelers to keep others in the loop regarding travel destinations and vacation packages that are worth experiencing. Word-of-mouth publicity has been the best way to ensure popularity in travel destinations and what better way than a status update on Facebook to ensure this? From a business point of view, Facebook happens to be one of the best ways for you to interact with both your existing as well as future customers. Not only does this site enable you to share photographs but also pave the way for sharing of stories, which grab eyeballs and interest with equal ease.

Twitter
When it comes to getting news and information across in a speedy manner, there is no other site to match what Twitter does. Despite the character limitation, this is by far the best site to both interact with your customers as well as put forth news and views on anything related to travel. Twitter has not only influenced many travelers in the past but has also enabled the tourism industry to respond quickly to the various queries of their customers, both current as well as future, thus making it a very important part of any social media strategy in the tourism industry.

Tripadvisor.com
Travelers love to talk about their travel experiences and what better than sites like Tripadvisor.com, where they can freely share their experiences? While this is not a social networking site per se, the site is still an excellent place for other travelers to gather information whilst also allowing the travel businesses to interact with their customers. A positive review or photographs posted in such sites will help boost the business of a particular destination or travel business. At the same time, negative experiences or problems experienced by travelers during their vacation can help others steer clear of dubious businesses that don’t deliver what they promise. No wonder why this site is often considered to be the best place for you (as a business owner) to keep track of your existing customers and ensuring their happiness as well as continued loyalty, while also roping in new customers.

Photo sharing websites
It has been said that a picture is worth a thousand words. Therefore it is hardly surprising that websites like Pinterest and Instagram would be extremely popular when it comes to the travel and tourism industry. Sharing your own experiences or the experiences that you offer to your customers through pictures is the best way to entice future travelers. Additionally, it does not hurt when other customers share their own pictures and have their friends and family visit the destination or use your services.

Check in websites
Everyone loves to keep in touch with their loved ones, especially when they travel. And what better way to do it than through a check-in? While apps like Foursquare allow you to check in and thereby get a lot of freebies etc, websites like WAYN, the initials of which refer to Where Are You Now, allows for you to share images and other details. Since it’s quite interactive, it enables future travelers to plan their vacations in a better way.

With social networking growing by leaps and bounds, there are several websites and apps these days that allow travelers to network amongst themselves as well as with the professionals/business owners related to the tourism industry. Needless to say that these websites mentioned above are only the tip of the proverbial iceberg. However, these are the most important ones as of today. So, what are you waiting for? Get out there and make your presence felt on these platforms where people flock to plan their leisure vacations and business tours.

Free Tools to Help with Social Media Content Creation

content-marketing-300x249Social media is one extremely powerful means of connecting with new people. But to use this avenue for building your audience and finally, growing your business, you must ensure that you have consistent presence across different social media and networking platforms. Also, you have to focus on keeping your audience hooked to your content and entice them to return for more, time and again. For this, you have to provide them with the content that they will love to see and read. Though it's important to share your content in an engaging and interactive way, it might get a bit expensive as well as tiresome doing it all on your own from scratch. This is where some free content creation tools can help.

Here is a list of some of these tools, which you can use to create engaging content for free:  

Tagxedo
If you have a bunch of words in mind and are not sure about how to present them in an interesting way, Tagxedo might be a good choice for you. It turns news articles, famous speeches, slogans and articles into visually engaging word clouds. These not only help you present the content in a new light, but also offer insights into the content with a new visual analysis.

Skitch
This is a useful tool for creating original images for your posts. All that you need to do is take a screen shot of what you want to display in the image and then mark it up. Use shapes, sketches and annotations to get your point across.

BeFunky
Often touted as the best free photo editor that you can use without registering, this is a user-friendly tool. Even if you aren’t very tech-savvy, you can still use it to great effect. While the Photo Editor can come handy for adding a frame to your image or resizing/ cropping it, some more photo editing tools can be used to spice up your images with effects, thus creating unique pictures that grab attention and eyeballs. Creating photo collages with the Collage Maker is yet another much-loved feature of this tool. You can also make a Facebook Timeline Cover with the help of BeFunky.

Qzzr
If you would like to get engaged with your audience on a more personal level, Qzzr is a great tool to use. You can create useful quizzes for your blog or website and test your audience's knowledge. This also helps you capture leads, present exciting offers and drive significant social traffic to your web pages.

Storify
If you want to tell your audience a story, Storify is the tool to opt for. You just need to collect news stories, videos, images, links, updates etc from different possible sources. You can search all these from one place and then publish it on Storify. You can also embed urls in your stories or embed your own Storify stories elsewhere on the World Wide Web. You can share such stories with your audience and help them go viral.

Unsplash
This is a website that provides you with high resolution photographs, which you can use for any purpose. If you have a book of quotations and would like to share it on your social media page, you can do that with Unsplash.

ThingLink
If you are planning to share dynamic and interactive images for your business, ThingLink might be a good option for you. You can use it to add multimedia overlays or text to an image to make it more interactive. Whether you need to make an infographic, a photo album, a map, or a presentation, you can do all that with ThingLink.

Visme
Starting from interactive presentations to interesting infographics and other engaging content, you can create a lot in your browser for free with this tool. Using a variety of templates and presets or a blank canvas (if you want to start from scratch), you can create content, share it publicly or with a limited group with restricted access, and export such content everywhere (be it embedding to a site, sharing online or downloading to use in an offline mode).

Perhaps you have heard the adage: Sometimes the best things in life are free. These free tools show how you can create content for your social media campaigns without spending a ton. So, start using them to create superb content that will help you strike a chord with your target audience and keep them engaged and happy.

Instagram vs Pinterest - which is ideal for your tourism business?

instagram-vs-pinterest

As consumers are increasingly using various social networking platforms to know about and buy from brands, marketers too have changed their strategies to leverage the power of such media. Thus, it’s no wonder that visual social platforms like Instagram and Pinterest have become extremely popular among both the consumers and the brands. This is primarily because the human brain not only likes visuals, but is way more impacted by them as compared to mere texts. In fact, some research results have shown that as compared to text, people process pictures 60,000 times faster. What’s more, 90% of the information transmitted to a human brain falls under the visual category.

In the travel and tourism industry, many business owners are using photo sharing sites like Instagram and Pinterest to drive more business their way. Perhaps you too would love to join the bandwagon but are a little confused about making a choice between the two. While there is no harm in utilizing both of these extremely useful platforms, you might not have enough bandwidth to do the same always. This is where comes the question of deciding between the two. Here is a comparative study of Instagram and Pinterest that might be of help ­

Why should you choose Instagram?

  • After you take a photo or select a photo from the ones saved in your phone, you can edit and reedit the image. You can even use the multiple filters and applications to modify the final image of a destination to make it look more appealing to the prospective travelers.
  • While analyzing Instagram photo searches, you will be able to understand your target clientele better. Interact with your target audience, discuss about some particular images and thus, you can reach and tap into a hitherto untouched digital community.
  • Instagram is useful at each stage of a travel cycle, and not just for the stays. The images shared provide encouragement, guidance and inspiration during the stage of planning and even when the tour is in progress.
  • You can use Instagram to encourage people to share their travel photos. These images can then be broadcasted back to travelers who may be dreaming of a trip to that particular place one day, those who have just finished a tour there, or those who are yet to decide if they want to visit or not.
  • Tourism operators who are featured on Instagram posts can get a huge amount of additional enquiries, interests and bookings.

Things to consider:

  • With Instagram, you don't get any API access. As a result of this, you can't use any separate tools to publish.
  • In the Instagram pictures, links don't work in captions. This makes it a bit difficult for you to drive users to your website.
  • Instagram has limited integration capabilities with other social media platforms. This can cause problems when you want to link and share your Instagram pictures with other social media networks.
  • Another disadvantage of using Instagram is that it has limited scopes of advertising. Only big brands seem to be able to afford Instagram advertisements.

Why should you choose Pinterest?

  • It is already the third most popular social network, which attracts more than 1.3 million visitors every day.
  • It drives more referral traffic than the combined traffic of LinkedIn, Google+ and YouTube, and therefore, is an ideal tool for Search Engine Optimization (SEO).
  • It increases the visibility of your tourism business through the lively photos of different destinations.
  • With Place Pins, you can now add value to your boards by introducing new places to the prospective travelers and encouraging them to visit by giving the contact info that they can call for details or use to book a stay directly.

As a member of the travel and tourism industry, you can cash in on Pinterest, which focuses on the emotions and experiences of the travelers. This platform lets you offer better and information packed interactive maps and tourist guides to the travelers, many of whom may eventually become your clients.

Things to consider:

  • One of the toughest facts that you have to accept before jumping on the Pinterest bandwagon is that you just can’t talk only about your business and promote it unabashedly. You have to be completely discreet and subtle about your products or services while you focus on helping the travelers plan their tours.
  • Pinterest can't serve as the solitary social media site for your business. You can enjoy its benefits the best when you use it together with Facebook and Twitter. At present, it doesn't have the ability to go viral like other social media posts. You need to use travel related hashtags or a website link to make it reach your target audience quickly.

Thus, the final choice rests with you, but now can make an educated choice on selecting on what suits your travel and tourism business the best. Often, it’s the wisest to use both, if possible, and leverage the dual benefits that Pinterest and Instagram have to offer.