In this era of online marketing, Search Engine Optimization is at the forefront of every online marketing strategy. However, when we talk about Search Engine Optimization, we can hardly miss the subject of optimizing via social websites and social Medias. This is because of the fact that in past few years we have seen an exponential growth in the popularity of social websites such as Facebook, Twitter, Pinterest
In this article, we will be showing you how to harness the full power of social websites to supercharge your SEO efforts.
Helps in Link Building
Social websites help immensely with your link building strategy, which is of primary importance in your off page optimization strategy. Social websites help increase the amount of back links to your site. Top search engines like Google and Yahoo give more weight to your online popularity factor, which is primarily determined by the number of links pointing to your site, when it comes to determining your site’s rankings in SERP’s (Search Engine Results Page).
Many social websites provide features that help link your page to the reader or visitor’s page. For example, if your site’s articles are on the Digg network and if someone else also on Digg reads the article and finds it interesting and relevant, they simply click “Digg it” button, and your page is automatically added to their own webpage. Furthermore, these sites also allow you to tell others in the network about your website and no doubt this definitely increases the odds that they will bookmark your site and put your link on their own. However it needs time and effort to build your reputation in these social sites by providing relevant content that provides value to the readers.
Minimal Effort - Big Results
Many online marketers consider Social Media Optimization or optimization by social websites to be guerrilla marketing, because they are considerably cheap as compared to other marketing channels.
Furthermore, to obtain maximum exposure from optimization via Social Websites, it is important to post relevant and useful content on a frequent basis and being an active member of the community. Social Media Optimization is a very effective technique that will yield fruitful results both in the short and long term and is well worth the time and effort invested.
Importance of Blogs
Blogs are one of the most important mediums when it comes to optimization via Social Websites. This is because blog posts attract links from other bloggers which creates a snowball effect and helps your site to gain popularity and receive targeted traffic. Successful blogs provide regular, fresh and relevant content. A good way to advertise your blog is to visit other blogs that have a comments section and make an insightful comment about their content and then provide a link back to your own blog or website. This is known as marketing through “Blog Commenting” and is an effective marketing technique, if done properly.
It is important to update the blog on a regular basis. Provide links, lots of images, video clips and interactive tools. Make sure that each page you add to your site is relevant and provide value to the readers.
Which Sites to Target?
When it comes to optimizing via social websites because as a rule of thumb, the more sites you target, the better it is. There are many popular social media sites out there and choosing which ones to participate in can be overwhelming sometimes, so always join those sites that are relevant to your interest and work at a steady pace in building up your site’s reputation in these social sites.