Blog - website design and development

What analytics tool is best for you? Is that the question on your mind? Analytics are a must as it is the best means to gather and analyze your web content’s data. With analytics, you can glean the requisite information on the popularity of your website. It’s best to use free analytics tools, in the beginning to compile and measure your website performance. I have listed the top TEN free web analytics tools here. Feel free to add any other tools, which you have used:

Google Analytics: The reining King of all Analytics Tools! One of the most powerful, flexible tools, which comes with easy-to-use features to let you see and analyze your traffic data in an entirely new way. Custom reporting is definitely a tool to reckon with. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

Yahoo! Web Analytics: This enterprise-level, robust web-based third-party solution, is an alternative to Google’s Analytics. Yahoo! has integrated its acquisition of IndexTools, a leading provider of web analytics software, with its own systems to provide a free full featured enterprise analytics solution which also now provides insight into the demographics and category interests of your website visitors. Powerful and flexible dashboards, segmentation tools, and campaign management features make it faster and easier for online marketers and website designers to learn about and align with each audience.

Snoop: This Java Script tool can be downloaded for Mac and PC. Its features include:

• Real-time Notification: A dedicated asynchronous (non-polling) connection is maintained with Reinvigorate. You'll know the instant someone makes a comment on your blog, posts in your forum, purchases an item, gets referred from another site, etc.
• Audible Events: Each event triggers a unique sound. If you're caught up in your work, or in another room, you don't have to worry about missing events.
• Name Tag Integration: Snoop features automatic integration with Name Tags so you'll know exactly who your visitors are.

Piwik: This is an open source and is built with PHP and MySQL. To use it, you have to install it on your own server. At the end of the five minute installation process you will be given a JavaScript tag. Simply copy and paste this tag on websites you wish to track (or use an existing Plugin to do it automatically for you). The Plugins system opens up possibilities for you to create your own custom extensions. Try the online demo!

Blog Tracker: If you want to track visitors to your blog, this is the best tool for you. It is an invisible tracker that will count your blog visits and other blog statistics. This product is completely free! You can even try an online live demo. All you need to do is register for an account and insert a small piece of code into your blog so we will start gathering statistics for your blog. Then you will be able to analyze and monitor all the visits to your blog in real-time!

Woopra: This is an information rich, easy to use, real-time Web tracking and analysis application. By signing up for a Woopra account, you will be able to add websites and download the Woopra client. The Woopra Installation Guide page contains comprehensive help and information.

FireStats: This is a free web statistics system, which is available free of cost for commercial usage. For more information, you can look at the Live Demo.

GoingUp: Apart from graphing keyword positions over time, GoingUp combines statistical information including visitors, referring URLs and even search engine traffic. You can even set custom tracking events to see sales, downloads and subscribes!

Clicky: Its slick interface will work with any website, including AJAX or Flash based sites. The AJAX-based interface is fully customizable and is user friendly. To use Clicky, you need to sign-up to the service and insert two lines of HTML code to your blog or website template, as simple as that. About half an hour after that, you can access your Clicky account again and start viewing analytics data flowing in.

JAWStats: JAWStats is a free, open-source website statistics and analytics package. It runs in conjunction with AWStats and produces clear and informative charts, graphs and tables about your website visitors. Try the online demo.

Here’s to measured online success!

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