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Performance Metrics to Judge the Effectiveness of Your Email Marketing Campaigns

In the world of email marketing, companies evaluate their marketing efforts using certain marketing metrics that act as statistical data for studying the effectiveness of their email marketing campaigns. The metrics used differ according to the type of marketing campaign used and also depend on the size of each campaign. Marketing metrics may focus on the ROI that the campaign generates, may measure the level of awareness that a company and brand name creates, as well as keep track of the number of new customers who get attracted and the old ones who are retained. Since a large portion of ...

Domain Registry of America Scam Alert

Several people across the country have been receiving letters in the mail, like the one below, regarding renewal of their domain names as they are about to expire. These come with an invoice stating the dates of registration of your domain name and the date of expiry. Additionally, there is an invoice at the end of the letter to assist in the process of renewal. If you have received a similar letter in the mail, do not respond to it as it is most likely a scam. Read on to find out more about this scam and how you can be defrauded into transferring your domain name to another registry. Ho...
Do SEO and Internet Marketing Really Bring Traffic to My Site?

Do SEO and Internet Marketing Really Bring Traffic to My Site?

Creating a website is not enough. You need to market it properly so that you have maximum visibility, which ultimately leads to enhanced profitability. Increasing traffic to your website can be achieved by basic SEO and internet marketing tactics but before you actually start using these tactics to enhance the visibility of your business, it is important to understand just what search engines look for while ranking web pages. This will help you understand how SEO and internet marketing helps bring traffic to your website.

How Does Blogging Drive Traffic?

Given the present age when dependence on the internet to market your business is very high, it is obvious that newer options of internet marketing will be sought. One of the easiest yet versatile ways in which you can garner more traffic to your website is blogging. Most of us have experienced the power of blogging in one way or the other but not all of us are fully aware of the ways in which blogging ensures traffic generation. Following are some of the ways that you can use while blogging to increase traffic to your website: Post fresh content regularly: Content is the king and if you wa...

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