Linking your social media pages from your website is a simple, yet effective means to boost your overall digital marketing strategy. Apart from being a great marketing platform, it helps you provide an opportunity for your social media pages to become shareable. Read on to find out how you can leverage social media links on your website to keep your customers up-to-date.
It’s not enough to create an amazing website, you also need to figure out how to promote your website in order to reach a larger audience online. Your website visitors are one of the best sources to spread the word if you leverage social sharing buttons. While you might be tempted to include links to every social media profile you might have, we recommend that you create social sharing buttons for the top sites such as Facebook, LinkedIn, Twitter, Pinterest and Instagram. You also need to determine the right option between profile links and share buttons or use both as appropriate for your business and services.
Icon placement matters!
The positioning of social media icons is also an important aspect to drive engagement. Social profile link icons fit right at the header as it attracts the eyes of the site visitors as soon as they land on your website. The top of the sidebar is another way to grab the attention of the visitors. You can choose to place share buttons above or below your articles or blog posts as you will see at leading websites such as TechCrunch and Mashable.
Did you know that the sharing buttons on your website can be configured to pre-populate content when your users take to channels such as Facebook, Twitter to more? Read this article to find out more about editing default text and image for your social share posts.
Where to find the best free social media icons?
There are a number of online sources for high-quality, free social media icons that you can use on your website. Iconmonstr is a free, monstrously big and continuously growing source of simple icons that are available in different design variations and the right format for every app. There are other options such as Vecteezy that feature trendy sets of sticker style social media icons that you will find useful based on your website.
Are you still wondering why you need to have social media links and buttons on your website? If you want to encourage people to share your website, article or visit your social media profile, you need to make it easy for them to do it. Don’t forget to create content that garners shares and compels your user to visit your social media profile!