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AA app logo registered hiAlcoholics Anonymous World Services, Inc., licensed the Meeting Guide technology and launched the Meeting Guide app in November 2015. Since then, this platform has been effective in hosting local A.A. entities including Areas, Intergroup/Central Offices, Districts, etc. in posting their A.A. meetings on the app to offer a mobile interface to users who are looking for meetings. This information is refreshed twice a day so meetings that are updated are reflected on the app for the benefit of users. Do you want to ensure that your AA meetings are uploaded, properly formatted and updated with all the accurate details on the Meeting Guide app? Get started now so we can help you with that.

Help Users Looking for AA Meetings
When looking for an AA meeting, users can choose a location, day,  time and type of meeting they want to attend. The search option on the AA Meeting Guide app allows users to search for meetings based on the above criteria. The improved user interface with a new menu bar and contact function facilitates meeting information from A.A. service entities in an easy-to-access format. This is a free of charge meeting finder app for iOS and Android. The app automatically lists meetings on the current day of the week. However, if a user wants to look for a meeting on a specific day of the week, they can use the Filter Menu to obtain this information. They can even add a meeting to their ‘Favorites’ section to quickly revisit when they want. With the latest version of this app, users can now search by meeting keyword and/or change their location to another city as well.

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Let’s Help You Leverage This App
Do you want to make sure that your group, area, and location is listed on the app? Since the app gives A.A. service entities full access to control the information of their local meetings, it is important to format, upload and update it with accurate and helpful information to your users. This makes it easy for anyone to find your meetings. While your meeting guide users can suggest changes or corrections to the meeting listings, it would help to have it updated accurately to enable access to a greater number of users. With the meeting information all made available through the app’s mobile-friendly interface, anyone seeking a meeting has a simple, one-stop place to search. Get your local A.A. group meetings get connected to the app and benefit all your members with the new and enhanced features of this app - get started now

aa website mistakesCreating and maintaining your AA Website can be an arduous task even for the experienced website developer. The learning curve for the layperson navigating domain names, hosting, CSS, HTML and SEO can be frustrating, compounded by the stipulations set forth by the AA GSO.

Studio1c has been a provider of professional website development to clients around the world since 2007 and also follows the quickly changing guidelines set forth by the GSO.

  1. Domain: Proper setup of your domain is crucial for several reasons. You don't want to mislead anyone thinking you are a company (.com). AA entities are nonprofit organizations, and therefore they should reflect that in their name (.org). Also, if you don't setup the domain properly and thoughtfully, someone else could purchase the domain you should have used as their own.

    The AA GSO recommends not using "AlcholicsAnonymous" or "TheBigBook" in their domain names but rather including lowercase "aa" as well as other identifying information (aacentraloffice.org or area999aa.org). Purchase your domain here

  2. Literature: Entities cannot post, share or distribute copyrighted literature on their site or make it available for download. The proper way to integrate in educational literature is to link to it on the Grapevine or main GSO site.

  3. Excerpts: Offices may post a quote, phrase, sentence or brief paragraph excerpted from AA literature such as the Big Book, Twelve Steps and Twelve Traditions, The AA Service Manual and other conference-approved pamphlets without needing a prior written request. However, when used in this manner, proper credit should be included stating the copyrighted literature. (EX: "Reprinted from (name of publication, page number) with permission of A.A. World Services, Inc.")

  4. Blue People: THE BLUE PEOPLE® is a copyrighted design and registered trademark of A.A.W.S., Inc., and unless you've asked to use it in writing and received exclusive permission, its not only unprofessional, it's illegal to use someone else's copyrighted materials.

  5. SPAM: Posting entire email addresses on your website is a huge faux pas unless you love SPAM email. This is why webmasters utilize contact forms to curtail the amount of SPAM that comes in.

Need a reliable, professional, affordable and responsible webmaster? Reach out to us!

social marketingMarketing for your nonprofit is not just about raising funds. The larger goal of marketing is to create a sound image for your nonprofit, deliver the right message about the causes it espouses, and a meaningful difference. Strategic Social Marketing your nonprofit is, therefore, based on the same principles of marketing as any other business organization, but also something more.

The first 4 P’s of social marketing are the same as the marketing mix of any other business organization:

Product
For your nonprofit, your product is the cause or the mission that you are supporting. Therefore, it is most important that the mission of your nonprofit should be of acute current relevance, and there must be an inherent need in the society for an organization like yours to pursue and fulfill that mission.

Price
The price in the case of a nonprofit will refer to the magnitude of effort and cost that it will take to achieve the goals and mission of the organization. The aim must be to achieve maximum results at the minimum of cost. Therefore, operational efficiency of the nonprofit must be very high in order to deliver optimized results with low overheads.

Place
If people wish to support and join hands with your nonprofit’s cause or mission, they should know how and where to do it. Therefore, easy accessibility of your organization to the potential supporters, and convenient facilitation for their donations or other material support should be in place. Online presence of your nonprofit also plays a vital role in fulfilling this goal.

Promotion
To promote your nonprofit, you need to devise and evolve innovative marketing strategies. Instead of opting for paid advertising like a business organization, the nonprofit must rely more on social marketing options. Online SEO marketing, conducting events and programs, media management, collaborative cause-related marketing, and other forms of non-paid publicity and promotion are key to the success of your nonprofit.

The following are the 4 additional P’s of a social marketing mix:

People
People within the nonprofit organization, people who provide outside support to the nonprofit, and associates and donors of the non-profit are all key to success of your nonprofit. Mobilizing their support, coordinating and communicating with them properly is a crucial part of the marketing strategy of the nonprofit.

Partnerships
Strategic partnerships, tie-ups, and associations with other organizations and individuals can help the nonprofit reach its larger objectives. It could be partnership with professionals, business houses, government agencies, or other social outfits that can be strategically useful for the nonprofit’s goals and mission.

Policy Changes
Favorable government policies can be critical to achieving the goals of your nonprofit in many cases. Therefore, pushing for necessary policy changes may become an integral part of your non-profit’s marketing campaigns.

Paid Marketing
Creating dedicated funds to support your non-profit’s marketing activities is an important part of your organizational goals. The nonprofit cannot solely rely on unpaid publicity and promotion. Sometimes it becomes necessary to raise funds and promote a cause through innovative paid sources of publicity that may cost a bit of money, but create a high impact towards the nonprofit’s goals and mission.

nonprofit donateThe website of your nonprofit organization is at the center of your online marketing strategy. Therefore, it deserves the maximum effort to create a great, user-friendly website that works 24x7 to fulfill the goals of your nonprofit.

Here are 10 must-have features that can make a successful nonprofit website:

1. User Registration
User Registration is an excellent feature for your non-profit website. It enables serious visitors to establish a long-term connection with your website. The serious users provide you the basic necessary information that identifies them. That allows you to give these users a more privileged access to your website, and share more information with them. It generates good leads for your nonprofit in the long run.

2. Event Calendar
The event calendar helps the visitors to stay abreast of any forthcoming events that your non-profit may be organizing, or may be associated with. It is a good way to promote your events. At the same time, it gives advance information to the interested people who may like to attend or associate themselves with such events.

3. Discussion Forum
You can make your nonprofit website more interactive and participative by providing a separate section for discussions. It can be a moderated forum, or it may allow only registered users to participate, depending upon your needs. It allows members to know each other, and creates a sense of community and belonging among all the participants at your website.

4. Online Interactive Quizzes or Opinion Polls
Add interesting information to your website in the form of an online quiz that is relevant to your non-profit’s mission. It prompts the visitors to engage with your cause in an interesting manner. Opinion Polls can be an equally interactive option for your website. They can also help to highlight the issues or causes that your nonprofit may have espoused.

5. Online Donation Acceptance
Donations are the life blood of any non-profit organization. Make sure that your website has a provision to accept online donations through your website. The “Donors Button” should be placed prominently on the homepage and other pages of your website. It helps to translate the potential donor’s desire into real action.

6. Content Management System (CMS)
An online Content Management System can help you to manage the various streams of information and data on your website efficiently. It allows the website manager to update and maintain the data in an organized manner.

7. Blog feature
With your own website, you can have an exclusive Blog of your own at your own website! It can have the provision for readers’ comments and social bookmarking. It will improve the dynamic content of your website, and help from an SEO perspective as well.

8. Social Media Integration
Online marketing for your nonprofit cannot afford to ignore the growing importance of Social Media channels any longer. If you have a presence on social networking websites such as Facebook or Twitter, your website can provide a direct link to it. The readers can connect with you seamlessly at those networking sites through your website.

9. E-newsletter Subscription
People who visit your nonprofit website may also be interested in receiving regular updates and information directly into their mailbox. For such visitors, you can make a provision for a periodic e-newsletter. The content can be used from your website and blog, and delivered via email to the subscribers. It is a great way to maintain active contact with your supporters.

10. Contact Form
There should be a provision on your website for any visitor who may like to leave his or her contact information with you. This helps to build your database of relevant contacts/leads over a period of time.

These 10 features can make your nonprofit website truly professional, interesting, and useful from a visitor’s perspective, as well as gathering leads to grow your business.