Marketers find themselves in poorly charted waters every time a recession hits the market. Even if you have studied marketing successes and failures of leading brands, nothing can prepare you as the circumstances are not always alike. However, one thing remains. Customers begin to set stricter priorities, reduce their spending and postpone any new investments as well.

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Writing an email is easy. Just answer these questions: What are you offering? How will it help the reader? What should they do next?

Every day, millions of status updates, photos and videos are added to social media feeds and websites. How do you generate content that stands out from the crowd? Content that grabs attention and wows people to an extent that they begin to share it. Studies have proven that people have an inherent desire to share information, especially things that they see as useful and interesting. There’s no doubt that most information that is shared online is either - helpful, amusing or interesting.