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EO Tools

A startup that needed an ecommerce solution, creative direction and SEO to get their products into a competitive global market.

The challenge

Started in 2014 in a small, relatively new, niche industry, they wanted to grow big and fast to become one of the most visible online retailers and suppliers in this competitive industry.

Our solution

We created a customized and aggressive marketing strategy along with creative direction for growing this emerging startup. Beginning with a custom Shopify ecommerce online retail cart that also included a monthly product subscription being auto-shipped and charged as well as an affiliate marketing portal to generate additional revenue streams.

We provided creative direction which included a full line of product package design, retail and trade show display design, as well as creative for email marketing and social media.

We implemented organic SEO tactics and aggressive PPC campaigns so that EO Tools would become a global brand. Our clean and modern aesthetic paired with an aggressive online marketing strategy paid off for EO Tools.

At around the 2-year mark, we'd garnered the following results:

  • Over $250k annual revenue
  • PPC and organic means: 50,000+ social media followers
  • PPC, lead gen opportunities and conversions: 30,000+ email contacts
  • SEO: helped them rank above their competition in SERP in order to sell more
  • Product Marketing: over 150 SKUs were sold in retail outlets in the USA, Canada, Europe and Australia
  • Products endorsed by doTERRA ($1.8m annually)
  • Utilized by several major influencers & leaders in the industry

Services provided

  • Shopify Website Development and Ongoing Maintenance
  • Affiliate Marketing Management
  • Branding
  • Copywriting
  • Creative Direction
  • Customer Retention
  • Email Marketing Management
  • Graphic Design
  • Hosting & Email
  • Influencer Marketing Coordination
  • Lead Generation
  • Logo Design
  • Marketing Strategy
  • On-Site Photography
  • Pay Per Click Ad Management
  • Photomanipulation
  • Product packaging design
  • Reputation Management
  • Search Engine Optimization
  • Social Media Marketing Management
  • Social Media Optimization
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