In these days when social networking has become a part of one’s daily and business lives, Location Based Services or LBS is making it more effective. This is one marketing strategy that takes your use of social media to another level, and helps your efforts become specific and more concentrated. This will aid in getting more customers within a particular region or locality. Moreover, thanks to LBS, you can expect your customers to visit to your place and get the feel of the products and services. The major LBS applications that are currently in vogue are Loopt, Foursquare, and Gowalla. Let’s examine some killer tips to make the most of these services.
Knowing Your Apps: Let’s face it. Unless you know your applications inside out, you will not be able to get the best out of them. Different applications work differently, but they are all connected to the Global Positioning Satellites (GPS) that locate the area where the user is logging in from. The primary applications that people generally use include Facebook, Google Latitude, Loopt, Foursquare, Yelp, and Brightkite. Downloading all these applications on your mobile will show that some of them also endorse badges, logos, and free gift announcements. Considering the fact that LBS users often refer a place their friends, you can offer these freebies whenever they login from your place.
Cut to Your Size: The ultimate strategy is to customize according to your need. Now, this is again interconnected to your understanding of the application or the services. If you know your application well, you can create a logo or marketing strategy that will fit the uniqueness of the application. You will get the freedom to make your own changes with most of these applications. Rather than waiting for the customers to create a to-do list, you may offer them once as soon as they drop by your shop or area. All you need to remember here is that many of these customization options are dependent on the network that you will have.
Connect with Customers: Connecting with customers will become more direct and much simpler with the help of these LBS. Whenever customers log in from your place, you can inform them about your new products and services. If they like it, they may pass it on to their friends or family. These services give you enough scope to become more creative with your approach. The combination of innovation and technology can do wonders for your business.
Tracking and Analyzing: Yes, with LBS you can also find out the result of your communication and advertising strategies. This is important to see whether your steps are making the expected impacts, or whether you need a change of strategy. You will also come to know the patterns that customer behavior often shows. This will help you to fine tune the marketing strategy further, as and when it’s necessary.
What not to do: Here are a few things that you should avoid by all means. It is a good thing to avoid any kind of false review and make sure that your ad is well made. It should have directness that suits the medium.