Using Flickr as an Online Marketing Tool

5,419 uploads in the last minute, 71,248 things tagged with jump, 3.0 million things geotagged in a month. Do you still need a reason to get yourself a Flickr account?

Flickr is quickly becoming a popular online marketing tool for it allows creative agencies to market their products through a visually appealing medium. It can help you generate traffic to your website and ensure that your website ranks higher on the major search engines like Google, Yahoo! and Bing too. Consider this, according to Nielsen or NetRatings, Flickr is the fastest-growing photo sharing site on the web. It is the 7th most trafficked social media site overall.

Flickr is primarily a photo-sharing community, owned by Yahoo!. You can use your Yahoo! Login ID and password to log onto Flickr and use your account to tag your photographs, share them and participate in the community discussions as well. The photographs, which you post on Flickr, might leave a lasting impression in the minds of the millions of Flickr users and some of them might end up being your potential customers as well. By networking actively on the community forums, you can build your contacts and build greater awareness about your business and services as well. You could use the links from Flickr to further your link popularity too!

Video is for everyone too! As a member of Flickr, you can upload and share videos (business videos and presentations too!) just like you do with photos.

To avail the benefits of SEO through Flickr, you need inbound links, which you could obtain in the form of links from other blogs and websites. Ensure that the photo title matches the title tag or element. You are assured higher rankings for the phrase. Most importantly, you should only try to sell unique and noteworthy product or services-related photographs through Flickr.

Quick tips for marketing your business on Flickr:

  • Use your business/website name as your Flickr display name.
  • Use the best, relevant photographs to advertise your business.
  • Actively participate in the Flickr community. Find groups relevant to your business and join them.
  • Tag your photographs with terms that are relevant to your business or service. Provide a link to your Flickr account on your website.

However, don’t post advertising messages on the discussion forums or stuff keywords in your tags. You could end up turning “off” the community and users, and not being able to generate any interest in your photostream too. To top that, Flickr added “nofollow” tags to links placed within its website last year. Flickr implemented these tags for the same reason as a number of other social-media sites – to prevent misuse and spamming.

10 Tips for a Better Event Homepage

Event marketing and promotionThe Event Homepage is an integral part of marketing your event to potential attendees. It provides the important who, what, where, and how much details, as well as other information designed to make the visitor click “Register Now.” Here are 10 tips that will help make your Event Homepage a success:

1. Details, details, details. Unless you have a page on your own website dedicated to your gathering, the Event Homepage’s main purpose is to give those looking to attend your event the logistical information, including date, time, and place. Make sure your details (including map location) are accurate.

2. Sell the benefit. Why should invitees actually attend your event? Tell them the benefit they’ll receive by being there. If it’s a class, tell them what they’ll learn; or for charity events, tell them how their attendance (and donation), will help those in need.

3. Provide a prominent call to action. The “Register Now” button is automatically included at the bottom of your Event Homepage, but if you have a lot of information to present to would-be attendees, you may want to put additional “Register Now” buttons higher up on the page. You don’t want to miss a registration because the person didn’t scroll far enough down and lost interest.

4. Fees and policies. If there’s a fee to attend your event, make sure to publish it on your Event Homepage and make your refund and cancellation policies clear.

5. Color and theme. Match the color scheme and theme of your Event Homepage to your business/organizational brand or choose a theme that conveys the season or holiday around your event. Your color and theme should — and can easily be — carried over to your email invitations and registration form, too. You should also add your own company or event logo to the page to increase branding.

6. Photos from previous events. If it’s a recurring event you’re promoting, add pictures from previous events so target attendees get a sense of what to expect and how much fun they will have. The cliché is true: A picture is worth a thousand words.

7. Join My Mailing List. Add a Join My Mailing List tag to your Event Homepage to capture visitor email addresses that can be added to your permission-based email marketing list.

8. List sponsors. Is your event being sponsored by other businesses or organizations? List them on the Homepage and provide links to their websites.

9. Testimonials from past attendees. Like photos from past events, add testimonial quotes from previous attendees or customers as a way to sell your event to future attendees.

10. Additional resources. If there are there handouts, forms, or other information associated with your event, link to them from your Event Homepage for easy access by attendees. Images and PDF files uploaded to the MyLibrary feature can be shared on your Event Homepage and email invitation.

Innovative Ways to Increase Comments on Your Blog

increasing blog commentsThe number of comments on your blog indicates the level of interaction your blog has with its audience. According to Jakob Nielsen, 90% of online community users are lurkers (read or observe without contributing) with about 9% of users contributing ‘a little’ and 1% contributing actively. 1% of your blog’s users actively engaging with your blog and the rest are occasional contributors.

Do you want to increase the number of comments on your blog? You can increase the participation levels on your blog by following the ways listed below:

Ensure easy comment options: Does your blog require a login to comment? Registration is a hurdle, which users are unwilling to deal with. Yes, it sure does combat spam messages but try to keep your comments section simple and easy to use.

Questions which evoke response: Include specific questions in your blog posts and you are assured higher comments. Try to set a question in the reader’s mind from the first moments of your post itself.

Interact with comments on your blog: If someone leaves a comment on your blog, ensure that you interact with them. It is understandable that this could get harder as your blog grows but try to devote sometime during the day to show your readers that their comments are valued. Over time, you will notice that loyal visitors will answer questions and create a community too!

‘Reward’ Comments: You can choose a host of options to acknowledge the comments on your blog. From a simple ‘good comment’ remark to awarding the best comments on your blog, you can use a number of options. For instance, a Jamaican based resort that regularly updates its blog ran a contest: "Looking to visit Jamaica? Enter to WIN a $100 Visa Cash Card to spend on your trip!!"

Quick tips to increase comments on your blog:

  • Allow users to edit comments
  • Check and delete spam comments regularly
  • Don’t use captchas for comment forms
  • Try not to moderate comments
  • Try not to force registration for comments

90 Days to Better Website Ranking eBook

Congratulations on taking the step to search engine optimization and internet marketing for your website. Many of the tools contained in the eBook are what top SEO firms use to market your site to your target customers. This eBook not only promotes your website with each task you do, it will teach you WHY you are doing it and HOW it will help in the long run.

Using this WorkBook
The majority of the tasks in this eBook will require an internet connection to do. Links have been provided for you for supplemental information and directly to the source.

This eBook is intended for anyone that has a website to promote (or webmasters) to work through over 90 days. However, you can utilize the information in a variety of ways.

  • One task a day – taking one task to complete each day, as we intended when we wrote the book.
  • One task a week – for those with very little time, but want to do SOMETHING to help their SEO.
  • Delegate to a group – delegate a section for your team members to work on all at once to achieve your goal quicker!
  • Intense SEO! – for those with lots of time, ambition and caffeine!

Whichever pace you choose, just DOING these steps will help promote your website dramatically!

After 90 Days You Will Have:

  • Learned essential skills for marketing and promoting your website on the Internet
  • Created more inbound links for people to find you
  • Improved the foundation for your site
  • The ability to track your growth the way professional SEO Firms do
  • Formed a social media network full of potential prospects
  • Developed a reason for search engines to crawl your site more often
  • Submitted your site to top search engines
  • Utilized your time wisely while using very little money to achieve your goal
  • Increased your breadth of ways for people to find you
  • Produced effective marketing campaigns to drive traffic back to your site again and again
  • Given followers a reason to revisit your site

Free eBook Download
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The 17 page eBook is chock full of hundreds of tasks for you to employ STARTING NOW, which you are sure to use again and again.

Creative Ideas Using Facebook and Pinterest to Promote Your Business

If you want to know how social media can really help you promote your products, you must know that Facebook is the site that drives the maximum traffic to retailers, while Pinterest is the one that drives the big spenders. In fact, from a total of 700 million shoppers, it was found that Facebook was what they looked at for driving them to retail sites, with Pinterest being a close second.

In terms of percentages, this translates as Facebook driving 85.8% of the online shoppers with Pinterest coming up second with 11.3% and Twitter, the third with 2.9%. However, in terms of actual spending, Pinterest takes the lead with an average order amounting to $168.83 when compared to Facebook's $94.70 and Twitter's $70.84. In short, if you are looking for big spenders to be directed to your site, Pinterest is the way forward. However, if you are looking at maximum traffic to your site, Facebook is the key. However, despite these statistics, it is not as simple as it seems.

Directing traffic to your website, even with the help of these social media sites requires a lot of effort and creativity. Here are some simple ways by which you can easily direct traffic to your website from Facebook and Pinterest.

Facebook for business

For Facebook

Facebook pages, despite being popular, reach only about 16% of your target audience with an average post. This leads us to wonder how the top businesses utilize this social media platform to their advantage. Here are four unique ways in which you can utilize this social media platform to your advantage.

Utilizing Facebook pages to your best advantage: Use your company brand name and logo as well as a captivating, clean and sharp cover photo is a great way to draw people in when creating or advertising your Facebook page. This will not only create awareness about your brand but will also ensure better viewer base. Similarly, it is important to engage in conversations or interactions with other users using your brand name, or comment on other pages, all of which will automatically increase the visibility of your page. Advertising your Facebook page, running contests and campaigns, using special apps, etc are all good ways to increase viewer base of your page.

Using the subscribe button: Another way to promote your page is by using the subscribe button on your personal profile. People often want to connect with other people on a personal level rather than through a business page. This will help you promote your brand in a more personal way.

Using your personal profile: Similar to the subscribe button, you can actually use your personal profile to increase your interactions. However, care must be taken to ensure that you do not overstep boundaries laid out by Facebook.

Groups: Creating a group of like-minded individuals or members is the perfect way of ensuring that your campaign gets maximum coverage. For example, staying connected to a local group of business owners can be a great way to promote your business and other relevant news. Of course, there are various factors that you must consider when using this approach.

Posting pictures of successful events, community success, your customers are other ways to drum up some publicity for your brand and offerings.

Pinterest for business

For Pinterest

With Pinterest, the best way to engage with your audience is by ensuring that your pins are interesting and attractive. Creating boards that are topical or of interest to your audience, and being creative about them is the best way forward. Some other useful tips include:

  • Pin a video
  • Craft a “behind the scenes” board
  • Share visuals from your blog posts
  • Use the visual viral power of infographics
  • Create a staff board
  • Use charts, icons or graphs to highlight your offerings
  • Make slideshare presentations boards
  • Show your community involvement


Post attractive cover images of your e-books, white papers and guides
While other social media platforms are definitely useful, Facebook and Pinterest are the two main social media sites that can give a boost to your web traffic and drive your sales volumes up.

Facebook Business Exposure: 5 Things You Don’t Know

Facebook for business promotion

Facebook has introduced certain changes and added more features - like Promoted Posts - which can affect the way small and medium-sized businesses interact with their customers. Promoted posts are nothing more than a way for businesses with a fan following of 400 or more to pay to promote their posts onto the newsfeeds of their followers. The argument of what is organic reach and non-organic reach, and the difference between the two has been augmented by the introduction of promoted posts.

Here are the basics you should know about promoted posts before you decide on whether it’s beneficial for your business or not.

Understanding EdgeRank and its working: When you put posts on Facebook, EdgeRank is a tool that determines what the user needs most and ranks the posts accordingly. For instance, any post with the highest number of likes and comments will be on the top when compared to another with a few likes or comments. This is newsfeed algorithm, which helps the site optimize what the user wants and needs rather than random posts. When working out the ranking, it takes into account the regularity with which two people interact along with how many people have liked, commented or shared a particular story.

Getting more people to see your post: Facebook has an organic and non-organic way of increasing the number of people who see your posts. Organically, you can increase your viewer base by making sure your posts are interesting, likeable and have maximum number of comments. For the non-organic approach, promoted posts are the best, where you pay to promote your post to ensure that it ranks high. It is important to understand that the way you post or share matter on Facebook has not changed. It’s just the algorithms, based on which your posts and stories become popular, that has undergone a change.

Payment for promoting your posts is not necessary: Despite the presence of promoted posts, it is important to understand that it is not necessary for you to use it. While promoting your posts will definitely increase the number of viewers without doubt, it is not needed if you are posting something that is automatically likeable and will definitely get more comments. However, with the help of promoted posts, most businesses can focus on creating good content rather than concentrating on marketing it.

Identifying the exact posts that strike a chord with readers: When creating posts for your business, it is often important to understand and gauge which posts will garner what kind of response. For instance, if you have a post with a picture or contest, it is likely to gain more interest from your followers than any other post. Understanding this will help you get more likes and comments.

Identifying best practices: By using the Admin tools like Page Insight, you can easily identify what your fans interact with the most, thereby helping to determine what suits your business the best. Once this is identified, you can concentrate on such posts rather than waste time on posts which do not gain any comments or likes.

Understanding these simple tools on Facebook will help you utilize the platform best for your business.

Eliminate Being Reported for Sending SPAM

SPAM What is a SPAM report?
A SPAM report occurs when one of your subscribers receives your email campaign and then reports it as unwanted. For subscribers, this can be as easy as hitting the ‘This is SPAM’ button in their AOL account, or it can be as involved as finding the abuse reporting email address in your privacy policy and sending a complaint directly to Constant Contact or to another reporting service, such as SpamCop.

Why are my subscribers reporting my email as SPAM?
There are many reasons why a subscriber might report your email as SPAM. You can never precisely determine why a subscriber chose to take this action. But, many of the reasons are understandable e.g. they don’t remember your company name, they are no longer interested in your products, they feel you send too many messages and become annoyed. Only you can review your practices to determine if there are some things you could be doing differently. This guide is designed to help you diagnose your SPAM report problem and find a way to reduce the number of SPAM reports you receive.

What can I do to reduce my SPAM reports?
What you should do to reduce your SPAM reports depends on your business, your customers and your practices. Below, we list some root causes of SPAM reports and some steps other customers have taken that help to reduce them. Read the various suggestions carefully and select the steps that seem most appropriate to your business.

Complaint Reduction Suggestion List

List Collection Practices
Experience shows that list collection methods and list maintenance are the best ways to reduce the number of SPAM reports.

1. Your List and Only Your List
You should only have on your subscriber list individuals who asked to be on your list. No third-party lists of any kind are acceptable for use in Constant Contact. So, if you have ever bought, rented or swapped lists with another business, you simply need to stop mailing to those third-party names.

2. How Old is Your List?
Over time, people forget what they subscribed to, or change their level of interest in a particular product or service. So, reducing your list (by age and activity) is one of the most effective ways to reduce your SPAM reports. This is especially true in industries where interest might be transient like vacation travel, wedding planning or sports league participation.

How old is too old? That depends on the nature of your business and how frequently and recently you have mailed to this list of subscribers. If you have been adding subscribers to your list, but not sending emails, then any name older than 1-year should be removed from your list.

Even if you have been mailing regularly, list age is often a source of SPAM reports. So, you should consider cleaning out the older subscribers. Of course, some of your older subscribers may be your best and most loyal customers. Here are two different approaches to “aging” your list without losing your best subscribers. First, you can choose to keep only the subscribers who have opened or clicked-through a recent campaign. This way, you know the subscribers want your emails and are responding to your messages. The second option is to confirm the older portion of your list. Confirming your list means sending subscribers a one-time message asking them to confirm that they want to receive future messages from you. If they respond, you know they are interested and will remain on your list. If they do not respond, they are removed from your list. You can learn more about this option in Constant Contact by clicking on the My Settings Tab and click the link to the right of Confirmed Opt-in.

3. Clear Messaging on Sign-up
This is a good time to review your email list sign-up process. When a new subscriber joins your list, the nature and frequency of your planned email communications should be very clear. Even if someone has just completed a purchase, you should ask if they want to receive future communications from you. If you want a happy subscriber base with low SPAM report rates, you should never add anyone to your list automatically.

4. No Pre-Checked Sign-ups
Do you pre-check the subscription box in your purchase flow? If so, you should change the subscription box to an optional, unchecked box. As the amount of junk email has exploded, customers expect that reputable companies will ask for permission, not presume it.

5. No List Collection Gimmicks
A few years ago, it was not unusual to see contests or giveaways used as incentives for subscription (e.g. ‘give us your email address and you will be entered in a lottery for a free vacation’). These methods gathered lots of email addresses but also generated a high number of SPAM reports. You want to build a list of subscribers who are interested in your product or service – not a gimmick. If part of your list was built using an aggressive collection campaign like a sweepstakes, you should remove or cleanse that list.

6. No Co-Registration
Have you used partners or advertising services to gather email addresses? This is often called co-registration. The customer is signing up for something else and is asked if they also want to receive information about your product category. Often, they are not given your company name or brand at the time of registration. The customer does not know your brand and does not know how their email address ended up on your list – they just start receiving emails from you. For this reason, co-registration will increase SPAM reports, and use of co-registration names is not permitted in Constant Contact.

7. Multiple Sources
If you have gathered email subscribers over time through different methods, you may want to do some detective work to determine which subscribers are complaining. You can do this by breaking up your list and then sending separate campaigns to each list source. Constant Contact can provide complaint data by campaign to assist you in determining the bad list source. Then, you can remove that list, or limit that list to subscribers who have opened or clicked through your campaigns.

8. Confirmed Opt-in
The most confident way to ensure your subscribers want to hear from you is to use a Confirmed Opt-in process with your subscribers. This process requires your subscribers to confirm their subscription by responding to an email before they can be added to your list. Many consumers do not understand the process and, therefore, do not confirm their subscriptions. So, your list will be smaller, but using Confirmed Opt-in, you can be sure the subscribers on your list want to hear from you. This process is described in detail in Constant Contact under the My Settings tab, Confirmed Opt-in. This process can be used for a portion of your list and may be an appropriate choice for older lists or lists that were gathered using practices that are no longer acceptable.

Subscription Management and Branding

Another way to reduce SPAM reports is to make sure your subscribers remember who you are and why they are receiving the emails you send. This is also an opportunity to reinforce your brand and build customer trust.

1. Use a Permission Reminder
Add a short paragraph to the top of your emails to remind subscribers of their permission, emphasizing the value of receiving your communications and offering them a quick link to unsubscribe. This should appear at the top of your email before you begin your content. This type of permission reminder is becoming more common in email publications. You can easily add a permission reminder when you create emails in Constant Contact by selecting “On” beside Permission Reminder in the Email Message Settings screen.

2. Company Name Familiar and Consistent
Did your subscribers join your list with the same company name or product brand that you are using today? Sometimes SPAM reports occur because there has been a transition in company ownership or product naming and, suddenly, your subscribers are receiving email from a company name they do not recognize. If you have made a transition, remind subscribers of your original brand as you phase in the new brand or new name.

3. Consistent FROM Address
Using the same FROM address consistently is another way to ensure that your subscribers recognize your email campaigns. Use a FROM address that includes the brand or company name they subscribed to. Avoid using a FROM address that looks too casual or SPAM-like, e.g. a first name. Your FROM address is the single most important factor subscribers use to determine whether to open your mail, or report it as SPAM. If you need to change your FROM address, notify your subscribers of the planned change. Ask subscribers to add the new address to their address book. This will help ensure that your email makes it past any local filters.

4. Recognizable Look and Feel
Subscribers who recognize your email campaigns are much less likely to complain. By using the same template with a familiar layout, color scheme and font selection; you will establish consistency with your subscribers. When they receive your next mailing, it will look familiar and remind them of their subscription to your list.

Mailing Content and Frequency

1. Content
Sometimes SPAM reports are simply a way for subscribers to tell you that you are not sending information or offers that are interesting or relevant to them. The more promotional the message, the more likely it is to generate SPAM reports. If you are experiencing a high number of SPAM reports, review your content. Does it look like SPAM? It is too loud or too busy? Does it look like a deal that is too good to be true? Consumers are receiving a lot of junk email these days. The more you look like the junk, the more SPAM reports you will receive.

2. Targeting and Relevance
Is your content of interest to your entire audience, or only a subset? If you have a broad product line or a very diverse audience, it pays to segment your list and send messages that are relevant to a particular group. The less relevant the offer, the more likely a subscriber is to complain.

3. Frequency
Another complaint trigger can be sending too many mailings to the same group. While a subscriber may like your company, they may not want to receive multiple mailings per week about the same products or services. The appropriate frequency can vary widely by industry and by mailing type (promotions versus newsletters). Put yourself in your customers’ shoes and ask yourself how frequently they think about or use your product or service. If your product or service is an infrequent purchase, send only periodic communications. If possible, you should set expectations about frequency during the subscription process and then be consistent with those expectations.

Copyrights and Trademarks for Business Owners

copyrightsCopyright is a relevant part of our lives and yet, despite its impact on our lives, people have insufficient knowledge of what copyright is. Following are questions I am often asked by clients developing their website, looking for photos/artwork to use on their materials, or those interested in protecting their business logo.

How can copyright help my business?
If your business creates original works, copyright protection could be an important part of ensuring its success.

There are several benefits of copyright protection on intellectual property. Copyright is a type of intellectual property and like other property rights it can be sold or licensed. It can also be transferred and inherited. This could actually be a source of constant income for you. If your business owns the copyright in a piece of work - be it an advertising jingle, a technical manual, song lyric or a magazine article - you can control how it's used commercially.

For example, you could charge every time someone uses your artwork, plays your jingle on the radio, transfers your manual to the internet, makes copies of your song lyrics or reprints your magazine article.

How do you establish copyright ownership?
Copyright an automatic legal right. Today, copyright protection is secured automatically when a work is created. A work is considered “created” when it is put down on copy or record for the first time. This means that your online content is given copyright protection as soon as you write it. It doesn’t even have to be posted for the world to see, it just has to be in a fixed form (i.e. not memorized in your mind).You can’t apply or register for copyright protection, however, copyright protection can be bought, sold or transferred.

In publishing your website design and content to the Internet, you are exposing your copyrights to the World Wide Web. Once you copyright your website you will have credible third-party substantiation that your work was yours even before you posted it. Should someone steal it, you can file for copyright infringement.

Can I take a photo (or article snippet) from off another website and use it?
Thieving content such as article, blog, photo or music without giving credit to the original author/owner or without written permission is not only unethical, it is also illegal. Don’t put yourself and your site in danger of lawsuits and other problems. As site owners, you have enough issues maintaining and managing your site and converting visitors into customers. Don't publish someone else's content just because you don’t see a copyright notice. Make sure everything on your site is original or appropriately accredited.

Is website content protected in the US or under International Copyright laws?
There is, unfortunately, no such thing as an international copyright that protects your work around the world. Copyright protection depends on the national laws of each particular country. Most countries offer protection to foreign works under various international copyright treaties and conventions, but keep in mind that worldwide protection is not guaranteed.

Why put a copyright notice then?
The primary reason to include a copyright notice is that it informs the public that the work is protected by copyright, identifies the copyright owner, and shows the year of first publication. Displaying a copyright notice may also help you if your work is infringed and you file a copyright infringement suit. If a property copyright notice appears on the material that was stolen, the court will not give any consideration to any attempted defence based on innocent infringement.

How can I find out if my work has been/or is being stolen?
There are many tools to check for copies of your website content on the net. If you come across a site which duplicates your content, you can first contact the person that posted the infromation and ask them to remove it. If they refuse, you can file a Digital Millennium Copyright Act (DMCA) infringement with Google, Yahoo and MSN, as well as having their site removed by their host. You could even file a legal suit. Tools are also available to prove that your content was posted prior to theirs using tools such as WayBackMachine and WhoIs.

What is trademark? What purpose does trademark serve?
A trademark is a symbol, phrase, word, or logo that can identify and distinguish you from any other person or company.

Should I trademark my business name?
If you want to protect your company's name, slogan and logo from being stolen and used by someone else you can get that protection when you trademark a name. If you choose not to trademark a name you risk people misusing your brand name/selling fraud products by copying your name/logo which could land you in a lot of trouble, not to mention the risk of losing everything you’ve worked so hard for.

To protect your trademark rights throughout the entire United States, you must register and trademark a name at the federal level. And, if you do it all by yourself, there's a lengthy process you will have to go through.

Several online companies do everything for you from the beginning through the end. They review your information, do a trademark search, and submit everything for registration to the United States Patent and Trademark Office (USPTO).

All You Need to Know About Google AdWords

Have you ever wondered what Google AdWords is all about and if you could use it?
Google AdWords has turned into a popular option for webmasters and the competition is growing by the day. In fact, it has become difficult to find affordable keywords and the task of writing effective ads which assure positive ROI (return on investment) has also become increasingly difficult.

Google AdWords allows you to create and run ads for your online business. You will pay only when people click on your ads. Upon choosing the right keywords, you are assured online exposure to a select audience (who are interested in your business and services). You could also feature on the Google Network, which is the largest advertising network available online. It reaches over 86% of Internet users worldwide. And if you feature on the network, you can be certain that your ads reach your target audience.

Where are the AdWords Ads displayed?
AdWords ads are displayed along the right column with search results when someone searches on Google using any of the keywords, which you have used in the your ad. Apart from that, Google's Gmail service, which is part of the content network, also displays the AdWords ads. They are placed by Google computers through the same automated process that matches relevant AdWords ads to web pages and newsletters. If you feel that is not aggressive enough to reach your target, you can select individual websites or other placements in the Google content network where you'd like your ads to appear. If you want to target full-browser mobile devices, you can choose the option which enables your ads to be eligible to show when users perform a Google web search or access our content network from iPhones, T-Mobile G1s, and similar mobile devices. Simply put, AdWords technology ensures that your ads appear in the most relevant locations across the Web for customers to find you.

However, you should remember that your ad would be matched to pages on the Google content network, through contextual targeting factors.

Steps to write an effective AdWords campaign:

  • Try to conceptualize and promote ads which attract your target audience.
  • Stay away from high-priced keywords. You might have the top position by shelling out more money, but that doesn't necessarily translate to higher (ROI) earnings.
  • On the other hand, don’t pay too little for your keywords either. Your ad will never be found if you’ve chosen to be featured on the last search results page.
  • Test your ad headline constantly and try to find out, which headline brings you greater conversion.

Take a look at the screen shot of Google AdWords ads for the keyword “Laptop Skins” below:

You will notice that the ads are precise and at the same time, provide sufficient information about the product.

The above screen shot displays Google AdWords ads in a users Gmail inbox. Ads related to the email content information (about Singapore travel and hotels), appear the same location which the email details, are placed in the inbox.

Are you interested in using Google Adwords?
To find out more about Google AdWords or to begin creating your ads, visit the AdWords home page.

Take Advantage of Trending Topics to Build Links

Twitter Trending TopicsTrending Topics is a column on Twitter that enables the Twitter Community to discuss about the ‘Hot’ Topics of the day. Once you click on Trending Topics in Twitter, you are redirected to a page where the online community is expressing their thoughts on a specific topic. Hot topic words are generally preceded by a hash tag, for example #gogreen.

One of the greatest advantages of Trending Topics is that they can give a great boost in traffic to your website.  When you discuss a trending Topic, it’s natural for a good amount of people to identify with the problem and express their thoughts about it. They get attached to the cause and believe it as their own and not to say how powerful this gesture can be for the promotion of your website. You can benefit by including your webpage links so people are led to your site while discussing the trending topics.

Selection of Topic
Select a topic thats relevant for your website and/or demographic. So give preference to your need and at the same time connect it with a ‘Hot’ topic doing the rounds on the web. And you will have a great Trending Topic on your hands.

Keep tab on the latest happenings and how have people reacted towards them.  The opinion and views of the people count a great deal in shaping up Trending Topics. One of the most important things is to not become prejudiced about a news item and have an impartial viewpoint. Lastly, keep observing Tweet numbers and Google Trends to be on top of the Trending Topic.

High Quality Content for Topic
Be careful when creating your content for the topic. Sometimes even the most burning topics don’t receive a good response for the lack of hard hitting and well organized content. The key to success is including content that quickly attracts the attention of lots of people.

SEO Friendly Content
There are two ways with which people come back to your webpage –
•         The Title of your Page
•         Domain Name

Make sure your page is SEO optimized to attract even more links. For example if you are working in the stock market and your Trending Topic is Financial Market Trends, be sure you have used “Stock Market” in your website article’s body content you are linking to as well as including it in the meta content and/or title.

Full On Promotion
Pushing your product is the key to success in business, by word of mouth or by advertising. You must promote your Trending topics either by discussing or by earning a link on their page.  This may sound hard, but really it’s not that difficult to secure a few links so that your page gets good ranking on search engines. If your page has the potential, it will start building links.

Some of successful techniques in finding a great Trend is also to visit Google Trends, Google Insight, Google Hot Trends, News Timeline and Wikipedia Trends. These tools are a great asset to you in your mission of reaching the top of the web with trending topics.