Using Forums to Increase Traffic to Your Website

forum1More and more people these days are looking for new and innovative ways to drive traffic to their websites. If you too are looking to do the same, try forum participation to lure people into visiting your site.

To begin with, you will need to find out some relevant forums that promote or talk about products or services that you deal with. It always pays to have a focus on the type of traffic that you want to attract. Since many web surfers surf casually, attracting them won’t serve your purpose as such people are likely to leave the site in a hurry. What’s more, since these casual surfers are usually not performing an intentional search to look for a product or solve a problem, they are unlikely to dig deeper into your site even after they have landed there. So, it pays to take time and make a list of potential forums that can give you targeted traffic.

While short listing forums, consider the membership size and the level of active member participation. Though people often tend to go for bigger forums, there are some smaller forums that are more intimate and tight knit. So, decide for yourself if you want to be a no one in a big group or a big fish in a little pond. Another point to note is how active other members are in responding to the queries or posts by members of the community. If you find many forum posts with high viewer ship but few responses, this may be the sign of a closed clickish forum. However, it could also mean that more active members are required, a need that you can fill.

Once you have got your list, create accounts in these forums and start posting interesting posts or comments on the existing threads. Most forums need you to have a minimum number of posts or activity before you can start your own thread. So, be patient and work carefully in the initial phases as spamming or commenting without adding anything meaningful to the discussion may get you into trouble. This initial phase is important to build your credibility and get noticed by the other forum participants. If you can do this right, you will soon have a following on such forums who will take note overtime you write or post comments. What’s more, these people are likely to use the website link in your signature to check out your site and may even become your clients.

By getting backlinks from quality and relevant forums, you can increase your link credibility, which in turn will help you to have high search engine rankings. Some forums even have experts as participants where you can get your queries, if any, answered and know about some time-tested tips and ticks.

In brief, forum participation can not only give you some useful insight into your own niche but even help you get traffic and a better search engine ranking for your website. So, join the league and start using this tool to take your business to newer heights.

Top 5 Blog Writing Tips

blog2Whether you blog just as a hobby or have a company blog where you talk about things to promote your products or services, you will surely want to get more and more web surfers reading what you have to share. If your blog is still lying in the oblivion and has been unable to attract commendable web traffic, it’s time you take a serious look at your write-ups and make them attractive and worthy of being noted. If you are not sure how to go about this, here are top 5 blog writing tips that can offer help:

Opening punch: Just like morning shows the day, your opening lines will decide if someone will read till the end or skip to some other web page. Pack some punch, teaser or interesting facts in your opening lines so that the reader is encouraged to continue reading your post. Make your opening lines powerful and your readers will soon become hooked onto your content.

Follow the KISS principle: Whatever be your blog post topic, keep it short and simple (KISS). Remember – no one wants to read complex things or long sentences. Since most web surfers have a poor attention span, you need to hook them in the first few seconds after they start reading your post. So, use simple language and small, compact sentences that can get your message through to the reader easily without sounding too preachy or too complex to understand.

Use energetic and positive words: Your post should show how passionate you are about the subject that you are writing about. Unless your readers feel the energy, they are unlikely to stay or return to check you newer posts. You should also make a conscious effort to use positive words and steer clear of the negative ones. For example, if you want to talk about some cheap products or services, instead of using the word “inexpensive”, try using “economical” that has a far more positive vibe about it.

Use bold keywords, sub-headings or bullets: Many blog readers these days try to skim the summary at a quick glance and never bother to read the whole post. To help such readers become a regular visitor of your blog, you can use relevant keywords in bold or use sub headings and bullets with important words or phrases in italics or bold so that anyone can get a brief idea of what the post is all about even without reading the whole write-up.

Be adventurous: Despite the tips as mentioned above, don’t be afraid of breaking the rules and trying your own innovative ideas. Who knows that you may come up with the next best blogging tip that other bloggers will lap up in no time.

If done the right way, blogging can act as a cost-effective way of making your online presence felt and help you reap riches by marketing your offerings effectively on the World Wide Web. In case you haven’t yet realized the true potential of blogging, use these 5 top blogging tips to get started today.

Pinterest SEO Strategies

PinterestPinterest is gaining steady popularity as users begin to use it to organize and share images online. You can create attractive virtual pin boards with DIY art and craft tips, dream vacation locales and must-read blogs as well and browse through the site to add to your own boards as well. This invite-only site is slowly turning into a great tool for businesses considering the growing audience that makes it a great site for promotions as well.

Pinterest and Your Business
Branding in the SERPs remains an important aspect of most online marketing programs and one of the main advantages of Pinterest is that it allows your profile to show up as in search results. Users sharing support for the product images you have pinned are sure to “Pin”,“Repin,” and “Like” providing for brand exposure. It even aids in discovery of newer products and services which users would not even know existed previously. And of course you gain link backs to your image source or url with every “Pin” and “Repin”.

Pinterest and Local Business
As with most social media platforms you can connect with your Facebook and Twitter accounts when you set up a Pinterest profile. Name a board after your product or service and include interesting pictures of the product, service or even the location you are at. View boards of Pinterest users in your area and other boards which are of interest to you and “Pin” interesting pictures to your board. Good keyword text, a descriptive about you, use of hashtags and categories to tag your content and attractive boards are the best means to use your Pinterest board. While you try to design your infographic related to your business, don’t make it seem like you are only interested in promoting your brand. Show an active interest in boards related to your brand and area.

You can choose from many unique categories including Travel, Weddings & Events, Food & Drink to Technology, Science & Nature among others to “Pin” or “Like” and “Repin”. Keep in mind that you use permalinks only when you pin, always pin from the original source and also give credit to the pin with a description about it. If you are keen on cross-promotion, Pinterest is again a great tool to promote your pins on Facebook and Twitter. For anyone who has been using Flickr to promote images, you can use the same image links to further optimize the Flickr set so you rank better in the search engine results.

Build a Strong Pinterest Presence
The site frowns on brands which choose to have boards for self-promotion alone. It is advisable to have a few boards in a range of topics when compared to a single board centered around your brand or a single topic. Also, it helps t “Repin” content from the site itself as it is bound to increase your followers. Try to make your profile an excellent resource for users before you begin promoting your products and services.

Branding Is Smart Business

building a strong brand for your businessWhy and how to build a strong brand for your biz

Picture this: A prospective customer sees your logo, your email newsletter, or your ad, and in a split second thinks, "Oh! There's that great company again. They have just what I need. I'm going to buy from them today."

Sounds good, right? It's what every company wants: brand recognition. And with a little effort, you can build it for yourself!

Branding your company, and then reinforcing that brand in all of your communications, will help customers recognize and choose you over all the competition.

What Is Branding?
Branding is the practice of influencing how people experience your company over time. This experience tells potential customers or clients who you are and what they can expect from you, and it sets the stage for how they will interact with you going forward.

To create a positive experience and feeling with your brand, you have to know two things:

1) Your target audience - Who is your best customer? What appeals to them? What are their pain points in relation to what you offer?

2) Your unique benefit - What is different, and better, about what you offer?

The answers to these questions will help you create a brand identity that you can build, grow, and sustain in your marketplace. In this article, I will focus primarily on how to build and represent your unique brand through design elements and the written word (your copy).

The Visual Identity of Your Brand
A strong brand requires a clear visual identity. From the symbol or logo you create to the color palette you choose, the visual impression you make needs to be unique and convey the character and personality of you and your company. Key design elements of your brand include:

A logo - This is a must. If you don't have a logo, there are many companies on the web that will design one for you for at a very affordable price. At the very least, pick a font and a font size for writing your company name and use this consistently in every publication.

Colors - Your colors communicate more than you might think. Use warm colors for a friendly feel, cool for formal, and bright for bold and trend setting.

Fonts - Select a font or two at maximum for your text (one for your regular text and one for headlines, subhead, and sidebar copy) and stick with those same fonts for all of your communications. Use one that everyone has on their computers, such as Arial, Times New Roman, or Verdana, for the greatest readability (fonts can sometimes be substituted if your receiver's computer does not recognize your font).

The Tone of Your Copy
In addition to design, the tone of what you write communicates your company's brand. For instance, if you are a "friendly" company, then use a casual, personal, and conversational tone in all of your communications. If you want to communicate your longevity as a firm, then use a more formal tone to communicate thoughtfulness and to convey a sense of responsibility and security. Whatever tone you choose, make sure it is consistent throughout all communications. Examples of tone include friendly, casual, formal, forceful, conversational, and inspirational.

Tips for Building Your Brand with Email Marketing
There are many marketing mediums you can use to build and support your brand. Your goal is to be consistent across all of them. The following tips focus specifically on building your brand with email, but you can apply them to other mediums as well.

Here's a checklist to help you build and create brand consistency with your marketing emails:

  • Include your logo on every communication, located in the same place each time
  • Use the same colors on your website home page, printed collateral, and email templates
  • Embed patterns, designs, or images that appear in your website or printed collateral as backgrounds or highlights in your emails
  • Use the same fonts as you use on your website and printed collateral


You don't want your email communications to always look exactly the same. Here are a few ways to create freshness while still supporting your brand:

  • Use a new background color in one of the top sections to distinguish your emails visually
  • Use a new photo or image for each newsletter (within the theme you've set)
  • Include one new font to help a sidebar or coupon gain attention
  • Embed new copy, new headlines, and new subheads in each email
  • Create unique sidebars and new clickable links in each email
  • Include a customer testimonial with a photo of that client or an image of their business

By establishing and reinforcing your brand as you create, sustain, and grow your relationships with prospects, customers, and other constituent groups, you will find that people recognize you more quickly, retain your messages more easily, and are faster to take action. Branding works, so try it!