Community Health Accreditation Partner

Arlington based accreditation nonprofit in business since 1965 desperately needing to increase recruitment, accreditation sales, accreditation renewals and workshop sales.

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The challenge

This nonprofit has been in business since 1965 but desperately needed an overhaul of their outdated marketing collateral and a stronger presence online. Goals were to increase recruitment, accreditation sales, accrediation renewals and workshop sales through consistent branding, and a strong marketing strategy.

Our solution

Worked closely with Senior Leadership Team members, and other departments including sales. We created an aggressive marketing strategy for their brand that included overhauling their online marketing presence and marketing collateral.

Oversaw all brand creative, the refreshing of brand guidelines, and enforcement of standards including style, voice, tone, and design across marketing and cross-functional teams

Created multiple award-winning video productions from concept to completion developing storyline, writing, directing and securing videographers in bi-coastal shoots
Worked closely with nearly all C-Suite members giving input, sharing marketing strategy and creative direction that aligned with the brand
Significant improvement in marketing strategy which increased online engagement, conversions, lead generation, and accreditation sales
Highest renewal rate in 65 years
Q/Q increased pending sales to $2.8M, up $600,000k from last quarter
Significantly increased demand for Hospice and Home Health workshops, certifications and accreditation often selling out with wait-lists
Provided analytical data to better determine ROI on ad spend
Created several sales conversion pipelines which resulted in a 474% increase in segmented verticals
Oversaw team developing a new website and SEO
Delivered compelling creative across all marketing campaigns and touch points on owned channels (including website), paid channels (ads), event creative conceptualization, that produces engagement results
Ensure all messaging is HIPAA compliant, accurate, timely, relevant, compelling, and appropriate for the intended audiences