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10 Topics to Blog About

blogging“So what do I blog about?” Often my customers want to start a blog but are stumped or intimidated as to what to write about.

For an active blog, you need to post blogs at least three times per week. If you have the time to update your blog more often, great! But, if your blog idea cup runneth over, here are the top 10 ideas you could use:

  1. Address FAQs or queries, which you get from your customers. They (customers) are surely the heart of all business. Answering their FAQs in the form of blogs will help existing and future clients. Also, instead of repeatedly responding to the same questions, you can choose to write a series of blog posts to answer the frequently asked questions, which could free up time for you in the long run.
  2. Expert Interviews. If you admire someone in your industry, your readers or followers might too! Contact the experts, who you think can offer valuable insights on business, trends, etc. and publish the interview as a blog post.
  3. How-to Tutorial of a process will contribute to a series of blog posts. For example, you can create a series of how-to tutorials on website design, creating a logo or any topic related to your expertise. You can choose to create written, audio, or video tutorial. Tutorials build credibility and trust within your clients. They will begin to see you as an authority in this industry.
  4. Events or Trends in your industry making news? Make sure that you include your perspective into the blog. A number of bloggers blog about the trends or related news stories. However, very few offer their unique perspective on the events.
  5. Review a site, blog, book or anything related to your industry. Highlight the pros and cons clearly, so your readers are not left wondering whether you are recommending the site, blog, book, etc or not.
  6. Personally Yours. Tell a story about what’s happening in your life and how it is affecting your business. Your hobbies and interests could make a good read too. Readers are always happy to read more about the “real” blogger and helps establish a deeper personal connection with your clients.
  7. How You Helped. Did you help your client’s site rank well on the major search engines? Is your client happy with the logo you recently worked on? Blog about it. Begin with how you addressed the problem from scratch and helped the client. Existing or future clients may come across this and it might be just the thing they were looking for. What better way to get a new client than coming to their rescue?
  8. 10 Best Lists. Depending on your area of expertise and business, you can choose from a range of topics for best-of lists or even reasons-to-do lists. For example, best of Photoshop freebies, best freelance web design jobs boards, why you should get a website, etc.
  9. Polls are a great way to keep your readers occupied and interested too. With polls, your readers will await results and then discuss the results too. However, you need to ensure that you choose an interesting poll. You can use Constant Contact to publish your poll.
  10. Blog about blogging. There are a number of blog-related topics, which you can use to write posts about. Readers are always keen to find out more about how they can blog, optimize their blog, use it for business purposes etc.

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