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How Blogging Helps SEO

How Blogging Helps SEO

Blogging is an extremely popular method to communicate your thoughts and activities to the outside world. While most businesses use blogging to increase traffic to their website, care must be taken to make sure that your blogs are not solely for that purpose but actually advance your business as well. However, it is important to mention that blogging does help and benefit SEO tactics used by the company to enhance visibility of its offerings on the web. Following are some of the important ways in which blogging helps SEO.

  1. Enhances ability of search engines to crawl more often: Given the fact that the URL structure of a blog is fairly simple and uncomplicated, search engine spiders find it easier to locate blogs and crawl them more often than content on any other platform.
  2. More indexed pages: With blogs, you can be sure that you are well indexed, which literally translates into your blog being readily available for keyword searches in more than one keyword category. Given the fact that searches today include four or more words, the chances of your article or other content appearing in high ranks for such searches is low. On the other hand, blogs are well indexed and therefore can easily be ranked high on search engines for more than one keyword phrase. Moreover, considering the extensive yet appropriate use of both long tail as well as short keywords in your blog, searches will definitely rank it higher than other content. Additionally, the blog editor helps you in the correct placement of these keywords so that it increases the prospects of being found by search engines
  3. Repeat traffic with fresh content: Given the fact that the content in any blog is constantly updated to include newer experiences or facts, there is a definite increase in traffic, especially that which is repetitive in nature. In other words, fresh, unique and interesting content has the ability to bring back people to revisit your blog, which ultimately results in more people becoming loyal towards your brand. Additionally, new content means search engines crawl more often and your website is defined as more authoritative in nature.
  4. RSS Feeds and Blog Directories: Once a blog has been published, it definitely helps in search engine optimization of the parent website. However, if you really want to score high on SEO, then it is necessary to create and provide subscription to RSS feeds of your blogs to patrons, while also listing your blogs in various blog directories. These are hubs of information and result in ensuring more traffic to your website.
  5. Blogs are great inbound link magnets: Blogs are easily linked to other blogs while also being easily associated to social media networks and plug ins. The basic rule of SEO is that the more you are linked, the higher the inbound links to your site, which is maximum in the case of blogs. As you keep providing more and more plug ins on different blog and social media sites, you are attracting more and more people from these sites to visit your blog and website, which ultimately results in improving SEO.
  6. Active Communication: Active participation of the creator is possible through these blogs, in the form of comments, posts in forums, track back features and the like, which ultimately increases visibility by increasing advocacy of blogs.