Why You Need to Know About QR Codes

In case you are unfamiliar with the term QR code, it is basically the short form of Quick Response code. These codes contain information about a product or a thing, similar to a barcode. In order to reveal the information, all one has to do is to get his or her hand to a camera phone and focus on the code. The camera will automatically reveal the hidden information, be it text, message, or music. This is already widely used in countries like Japan. However, in the US, it is a relatively new technology. QR codes can also be quite useful for small business owners. Read on to learn how.

Real World-Web World Combination: Thanks to QR codes, you can help buyers and potential customers visiting your factory outlets learn and browse your company website. All you will have to do is to embed the website information in the QR Code and place them on the products available in your factory. When the buyer scans the code with their camera phone, they will immediately be redirected to your website, and can easily access the information provided there. Thus, you can make a combination of both the real and the web worlds. It will also increase your web traffic.

Promotion: QR codes are a great way to promote your brand and get customer attention in a new and innovative way. You can create a game or contest around it. If you are organizing a contest, place the code in various places, and ask participants to find out clues as they scan as many codes as possible. The person getting the highest number of codes with varied information will win. The codes can contain information and pictures related to specific products.

Double Way Advertisement: Through QR codes, you can do a double advertisement of sorts. This will be a combination of print advertisement and online ones. In a print ad, you can include the QR code in the advertisement. Just make sure that it gets the attention of the readers. You can put the link to some of your online video ads inside that code. Once the reader scans the code, they will be taken to that page. Thus, you will get dual chance to advertise your brand and products.

Simplicity: The functionality of QR codes may lead you to think it is a complex technology, but in reality, it is based on very simple technical rules. You will not have to buy high end hardware to use this code. Despite its simplicity, it is one of the most efficient weapons in your business arsenal.

Cost Effective: Making QR codes doesn't have to involve any financial investment. You can use several of the online QR Code generators like Kaywa , Zxing, Delivr or GoQR.me. Then insert the QR code file onto your material to be printed or promote the HTML code link. All that the buyers will now have to do now is download a code reader like any of these listed, many of which are free. Try one out and while sitting in front of the screen, scan my QR code above to find out how it can be used.

READ: Ideas for Utilizing QR Codes in Marketing and Advertising