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Is Your Website Mobile-Friendly?

Is Your Website Mobile-Friendly?

Is Your Website Mobile-Friendly?
Smartphones have changed the way businesses market their products and services. If you're skeptical, the following statistics can act as an eye-opener:

  • 61.62% of people in the world a cell phone owner, with the current number of mobile phone users being 4.78 billion and growing.
  • By 2023, mobile device users are expected to increase to 7.33 billion
  • According to recent studies, an average person casually checks her phone about 63 times a day.
  • 57% of all U.S. online traffic now comes from smartphones and tablets
  • Facebook was serving 2.37 billion monthly active users in Q1’19.
  • Nearly two-thirds of U.S. adults (68%) have reported that they are Facebook users
  • 54% of social browsers use social media to research products, looking for reviews and recommendations.

By changing the dynamics of marketing, mobile marketing is gaining popularity with every passing day. Apart from giving you access to a targeted audience in a systematic way, it also helps in encouraging a higher response rate, and immediate responses, which other marketing methods can hardly match. So, it pays to have a mobile-friendly website to tap into this huge audience.

How to tell if your website is mobile-friendly
A great tool is the W3C Mobile Checker that tests a web page to verify its level of mobile-friendliness. You can also use Google's GoMo site, which can show you how your existing site looks on a mobile device or smartphone. This site even gives a report on what’s working and what’s not, apart from providing some suggestions on how you can do better. Several resources are also on offer here, which you can use to build a mobile-friendly website.

There are many other tools online, some of which are free while some others may be paid, which let you check your website’s mobile compatibility.

Why it makes a difference:

  • 91% of customers prefer a mobile-friendly site
  • Websites that load faster (less than 5 seconds) see 25% more ad visibility
  • Over 57% of users won’t recommend doing a business with a bad mobile site

All these data and figures show that even when you don’t think you need a mobile-friendly website, you could, in fact, be encouraging customers to go elsewhere (perhaps to your competitors) without one. To stop losing customers and use the power of mobile marketing to the optimum, you should get a mobile site built today!

What to do if your site isn't mobile-friendly?
To benefit from mobile marketing, it isn’t enough to devote just 1% of your company’s budget to create a mobile friendly site. You should remember that the rules for SEO, PPC etc are different for mobile-friendly websites. So, if your site doesn’t belong to the mobile-friendly category, you would need to devote significant resources for creating one and making your mobile presence felt. However, if it’s not possible to do it all at one go, you may start conservatively. Creating a mobile text-back campaign or a mobile-friendly landing page are good ways to judge how your target clientele responds to them before overhauling your site completely.

Sources:
https://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/
https://leftronic.com/smartphone-usage-statistics/
https://www.brightedge.com/resources/research-reports/mobile-first-57-traffic-now-mobile
https://www.socialmediatoday.com/news/facebook-reaches-238-billion-users-beats-revenue-estimates-in-latest-upda/553403/
https://www.pewresearch.org/internet/2018/03/01/social-media-use-in-2018/
https://www.impactbnd.com/blog/mobile-marketing-statistics