Top Marketing Trends Destined to Become Popular

As people are increasingly preferring instant gratification, and looking for services and products that add value to their life and even promise to offer something more, marketing gurus are raking their brains to come up with out-of-the-box ideas to woo their clientele. Here are the top 5 marketing trends predicted to become popular in the future:

Immersive branding: In the past, we have seen brands engaging their customers in various social media conversations. But in the future, they are going to take it a few notches higher. Various things could be tried, which could include something like branded bus rides, larger-than-life stunts, and well publicized brand concerts, all of which would aim to offer a fully engrossed, physical brand experience to the customers.

Targeted subscription services: Customers these days are increasingly looking for services and products that compliment their demanding lifestyles, and not for offerings that need them to schedule their lives around the products/services. No wonder that targeted subscription services are on a rise. The trend will continue in the future, and a lot more variety will come into the sphere. Popular celebrities could be roped in for endorsing targeted subscriptions, which has already started gaining popularity.

In-store shopping experience set to change: As customers show an inclination towards increased interactivity in their daily experiences, QR codes, augmented reality and holographic greeters, as well as virtual change rooms are getting integrated into conventional retail spaces to bridge the gap between a physical and an online shopping experience. Usage of the most up-to-date, progressive tech products as well as innovative ideas will continue to hold the spotlight as retailers look to make in-store experiences better for their customers.

Eco-friendly marketing: With the band of socially and environmentally-conscious customers increasing, more and more people would like to know how the products and services they are using would bring down their carbon footprints and help them leave the world a little bit better off. No wonder that marketing efforts will be modified and geared to appeal to this increasing clientele base.

Shoppertainment: That’s shopping + entertainment. In the future, businesses are set to give their customers much more than mere shopping – it will be all about memorable entertainment that blends seamlessly with new brand experiences. So, marketers will thing of experiences that let shoppers have a good time, attract a lot of attention, and have the tendency to go viral.

Keep these trends in mind while crafting your marketing efforts and you will soon laugh all the way to the bank.