Tips to Make Your Restaurant Website Rank Higher

Do you know what it takes to get prospects TO your website and filling your tables? What types of things KEEP visitors coming back?

Many of these features serve multiple purposes. Besides providing fresh information, communication with your visitors, and allowing them to easily locate all the info they could possibly want on your site, these features keep prospects on your site longer and ensures return visits - ALL helping your search engine ranking!

Following are great ways to do just that - as well as personalizing your website and online presence with great features visitors are sure to love:

Social sharing icons (like, share, tweet, email, etc) on event or calendar pages and photo galleries to encourage your articles are in front of more people - VERY important
Inclusion of meta information - keywords, meta description, keyword rich titles
Menus for people to peruse, plan, download and print if needed or share with a friend.
Inclusion of social media links to encourage higher interaction with prospects "Like us on Facebook"
Mobile Ready/Responsive websites encourage more visits and searches while on the go - 85% of local searches happen on mobile devices.
Subscribe form - this helps you to stay in touch and further target those people who are interested in hearing about your upcoming events, parties and goings-on at your restaurant
Events listed on the site - include happy hour days and times, musical guests, upcoming wine dinners, theme parties, holiday happenings, holiday closures, etc
Reserve online - there are many ways to integrate an online booking program right into your POS sytem. Research what works with your POS or talk with your sales representative.
Contact information including directions, map, parking availability, hours and other pertinent information your guests might need.