Why eMail Marketing is Different
Why Email Marketing is Surpassing Direct Mail
Email marketing is one of the most powerful and effective marketing tools available to businesses today. Even small businesses are tapping into this incredible resource. If you aren't yet using email marketing, here are some compelling reasons to consider adding it to your marketing mix.
"74% of organizations are using email marketing campaigns as a fundamental part of their marketing programs, because it is seen as a crucial marketing tool for organizations of all sizes."
Is this what your competition is planning to do, if they aren't already?
It's Effective
Email marketing works for a variety of reasons...
- It allows targeting
- It is data driven - educate and inform your customers
- It allows for more frequent customer contact, which translates into higher revenues.
- It builds relationships, loyalty and trust and name recognition
- It supports sales through other channels - pushing clients to your website and pulling information from them
- It's immediate and can generate quick results
- With a "Forward Email" link you could increase your customer base two-fold
It's Affordable
Compared to printed marketing, email marketing is significantly a higher return on investment. Unlike direct mail, email marketing requires virtually no production or postage costs. You only pay when you send out campaigns. Unlike other email marketing programs, they lock you into a 6 or 12 month contract and you pay regardless of whether or not you use it.
It's Measurable
Unlike most marketing options, email marketing is measurable. You can easily track who opens your emails and what links they click on (i.e. Learn what interests them most!) You actually know who is looking at your messages!
A good email marketing campaign can help you:
- Increase your sales conversion
- Generate repeat sales
- Up-sell and cross-sell products and services
- Gain valuable feedback from your visitors
- Drive web users to make offline purchases
It's Easy
You can create professional-looking campaigns with no design or expertise, or have me take care of the design, writing and great ideas for marketing!