College Street Brewhouse & Pub was a startup Gastropub, that needed branding, marketing materials, website design and a strong online presence leading up to, and through the launch.
Challenge: Mostly everything seemed to be stacked up against this pub ever coming to fruition; setbacks for the launch date, launching in the middle of a recession, and a strange locale in the industrial area of a small tourist town.
Response: Working closely with the Owners, Chef and Restaurant Employees, we created a clear direction for their brand. The new restaurant could hardly accommodate the number of patrons who couldn't get enough of this place. It was THE talk of the town, state and many visitors from out of state.
Deliverables:
- Website development & maintenance
- Aggressive Social Media Marketing, Management and Advertising Campaigns
- On-site photography
- Development of marketing collateral, menus and in-house materials
- Create industry specific online accounts to build presence in the market
- Formation of Email marketing strategy & continually grow customer database
- Creative direction overseeing website, photo shoots and advertisements
- Execution of online contests, customer incentives, customer retention
