90 Days to Better Website Ranking eBook Congratulations on taking the step to search engine optimization and internet marketing for your website! Many of the tools contained in the eBook are what top SEO firms use to market your site to your target customers. This eBook not only promotes your website with each task you do, it will teach you WHY you are doing it and HOW it will help in the long run. Using this WorkBookThe majority of the tasks in this eBook will require an internet connection to do. Links have been provided for you for supplemental information and directly to the source. This...

If you are considering giving a boost to your PPC advertising campaign, chances are that Google Ads already included in your to-do list. However, Google Ads can be a double-edged sword – it can either bring profits your way or bring heavy losses and erode a sizable portion of your advertising dollar investment. So, before you jump into Google Ads, be sure to weigh in on all aspects:

Business owners are always looking for newer and better ways to improve their business and take it to the next level. Here are some simple solutions from Google on how you can take your business and make it grow faster and better:

20 Ways to Advertise Your Website For Free! Congratulations on taking the step to advertising and marketing your website for free! Many of the tools contained in this download are what top SEO firms use to market your site to your target customers. This information is intended for anyone that has a website and business to promote. The download is chock full of ways for you to start promoting your website STARTING NOW, which you are sure to use again and again - FOR FREE! Download your free copy now! About the Author Michelle Crossley has been working in marketing and design for over...

Google Analytics is the most comprehensive tracking tool available on the market. It gives you detailed data about your website visitors and the actions they take on your site. You’ll be able to see what people are doing on your site after they click on an email you send them and beyond. By effectively using Google Analytics, you can stop making blind guesses and start making data-driven marketing decisions to boost your bottom line.

Considering that Google's search engine algorithm ranks a single website on over 200 factors and that Google is constantly changing, evaluating and updating it’s search results, a site that is ranked #1 on Google today, may not even be on the 1st page next week. This isn’t necessarily a bad thing! This means that the possibility of your site moving up to the first page can happen in a short amount of time! 1. Google ListingConsidering that 55% of all clicks go to the first 3 organic search results, listing your business on Google will help you show up at the top AND over to the right when people...

Can 404 errors lead to negative impact on your site’s ranking? Yes, it can. But there’s more to 404 than that. If you run a website or blog, it is important that you create a custom 404 page. This can help direct visitors who encounter this error on your website.

As a small business owner, breaking through the noise and becoming the go-to provider in your local market can be challenging. Traditional advertising methods like billboards, flyers, and even Google Ads may not always deliver the best results for service-based businesses. Enter Google Guaranteed and Local Service Ads (LSAs)—two powerful tools designed specifically to help local businesses dominate their local market. Lets explore how these tools can put your business at the top of search results, build consumer trust, and ultimately grow your customer base. What Are Google Guaranteed and...

In today’s digital landscape, showing up at the top of Google’s search engine results pages (SERPs) is essential for any business looking to grow and capture new customers. For local businesses, the challenge is even greater due to fierce competition for visibility. The solution? A powerful trifecta strategy that leverages Google PPC (Pay-Per-Click ads), Google Local Service Ads (LSAs), and Search Engine Optimization (SEO). By integrating these three pillars, you can effectively dominate Google SERPs, drive more traffic to your business, and capture leads across every phase of the customer...

The world of search engine results pages (SERPs) is constantly evolving. With the rise of AI-powered search engines like ChatGPT, Bard, and Bing AI, the way users interact with local search is undergoing a paradigm shift. As search becomes more conversational, personalized, and dynamic, businesses must adapt their strategies to stay visible and competitive. The AI Revolution in Local Search AI-driven search engines use natural language processing (NLP) and machine learning to understand user intent better than ever. Here's how these advancements are reshaping local search: 1. Hyper-Personalization...

If you’re a service-based business looking to increase visibility and generate more leads, Local Service Ads (LSAs) are a game-changer. Tailored for industries like HVAC, plumbers, and electricians, LSAs offer a unique way to connect with high-intent customers while building trust through the coveted Google Guaranteed badge. In this guide, we’ll dive deep into what LSAs are, how they work, and how you can leverage them for effective lead generation. What Are Local Service Ads? Local Service Ads (LSAs) are pay-per-lead advertisements from Google that help service-based businesses appear at...

If you’re running a local business, having an optimized Google Business Profile (formerly known as Google My Business or GMB) is a non-negotiable part of your marketing strategy. This free tool from Google is your gateway to increasing local visibility, connecting with potential customers, and dominating local SEO results. Here’s how to make your business listing work for you and bring in more traffic and leads for your service business. Why Your Google Business Profile is Crucial for Local SEO When people search for services near them, they often use Google to find options. A well-optimized...

For HVAC professionals, plumbers, and electricians, maintaining a strong service business reputation is critical for attracting and retaining customers. One of the most powerful tools for building that reputation is online reviews. In today’s digital landscape, customers rely heavily on customer feedback when choosing a local service provider. Businesses that actively manage and leverage their reviews not only enhance their reputation but also drive significant local growth. Here’s why online reviews are essential for your service business growth and how to make them work for you. 1. Online...

In today’s competitive market, service businesses like plumbers, electricians, and HVAC companies need robust lead generation strategies to stay ahead. One of the most effective methods is leveraging PPC strategies to target the right audience at the right time. Here are the top 10 PPC strategies to maximize your lead generation efforts in the service industry. 1. Leverage Location-Based Targeting For service businesses, proximity is everything. Use geotargeting to ensure your ads appear only in your service area. Platforms like Google Ads allow you to define specific regions, ensuring you...

For local service businesses like HVAC professionals, plumbers, and electricians, running a successful Google Ads campaign can be the key to attracting more customers. With the right strategy, you can connect with people actively searching for your services, increase your visibility, and grow your business. If you’re new to PPC campaigns, this beginner’s guide will help you set up and manage your Google Ads effectively. 1. Why Google Ads Work for Local Service Businesses Unlike traditional advertising, Google Ads let you target customers who are actively searching for your services. By bidding...

If you run an HVAC, plumbing, or electrician business, your potential customers are likely searching for your services on Google. To ensure your business stands out in the crowded marketplace, you need a strong local SEO strategy. Optimizing your online presence can boost your Google ranking, attract more local customers, and grow your business. Here’s how to achieve local search success for your service business marketing. 1. Claim and Optimize Your Google Business Profile Your Google Business Profile (GBP) is one of the most important tools for local SEO success. It ensures your business...