Marketing for your nonprofit is not just about raising funds. The larger goal of marketing is to create a sound image for your nonprofit, deliver the right message about the causes it espouses, and a meaningful difference. Strategic Social Marketing your nonprofit is, therefore, based on the same principles of marketing as any other business organization, but also something more. The first 4 P’s of social marketing are the same as the marketing mix of any other business organization: Product For your nonprofit, your product is the cause or the mission that you are supporting. Therefore, it...

LinkedIn has emerged as the most popular and beneficial social networking site for professionals and job seekers. Whether you are already on LinkedIn or planning to create a profile on this platform, you should stick to some basic etiquette on LinkedIn to benefit the most from your networking efforts on this site. Here are some things to keep in mind:

Whether your company already has a LinkedIn page for quite some time now that you want to spruce up, or are in the process of creating a new page, you would do well to optimize it. Here are some tips to help you in your endeavor:

Are you looking for a complete set of analytics, social, advertising and web experience management solutions for your business? Quantification is one of the key attributes of going digital but you need the right tools to ensure that. How would you like a single service that features everything you would need to maintain and evaluate social marketing, optimize your social media profile and track your campaigns? It can help bring together everything you need to know about your marketing campaign. That’s what Adobe Creative Cloud can help you with.

Though LinkedIn was originally meant as a platform for professionals to network, it has slowly gained popularity amongst business owners as the new age method to gain exposure and credibility within the LinkedIn fraternity. If you too are eyeing a slice of fame and recognition by utilizing LinkedIn for your business, here are some useful tips to help you in your endeavor:

LinkedIn Groups can serve as a powerful tool to get connected with other business people. By using such groups, you can:

In this era of online marketing, Search Engine Optimization is at the forefront of every online marketing strategy. However, when we talk about Search Engine Optimization, we can hardly miss the subject of optimizing via social websites and social Medias. This is because of the fact that in past few years we have seen an exponential growth in the popularity of social websites such as Facebook, Twitter, Pinterest In this article, we will be showing you how to harness the full power of social websites to supercharge your SEO efforts. Helps in Link Building Social websites help immensely with...

The key to every site’s success is through good marketing and promotion. Even if you have really good and substantial content on your site, you still need to promote it to avoid getting left behind the competition. In the internet community, the best way to achieve an increase in website traffic and revenue is to take advantage of social media. When used correctly, this tool can provide a platform for brand awareness, exposure, networking, and a huge boost in traffic & sales. Since there are so many different definitions of social media, let’s clarify what we’re talking about here. Social...

For service-based businesses, reaching potential customers efficiently is the key to success. In today’s digital-first world, paid social media advertising offers a cost-effective way to target your local audience and drive measurable results. Platforms like Facebook ads and Instagram ads provide powerful tools to enhance visibility, generate leads, and maximize your ROI. Here's how you can leverage local advertising strategies to make the most of your social media ad spend. 1. Why Paid Social Media Advertising Works for Local Service Businesses Traditional advertising methods like...