In the market for a new Website? Be sure your webmaster follows these standards The W3C, short for World Wide Web Consortium, is a body of global experts that develops protocols and guidelines for uniformity in web standards. In its 15th year now, the W3C works with full time staff, industry experts and other member organizations with the singular goal of web interoperability, i.e., most hardware or software that is developed for the web are required to be compatible with one another. Since the organization functions in a non-proprietary manner, the standards and guidelines...

The website of your nonprofit organization is at the center of your online marketing strategy. Therefore, it deserves the maximum effort to create a great, user-friendly website that works 24x7 to fulfill the goals of your nonprofit. Here are 10 must-have features that can make a successful nonprofit website: 1. User Registration User Registration is an excellent feature for your non-profit website. It enables serious visitors to establish a long-term connection with your website. The serious users provide you the basic necessary information that identifies them. That allows you to give these...

Do you know what it takes to get prospects TO your website and filling your tables? What types of things KEEP visitors coming back? Many of these features serve multiple purposes. Besides providing fresh information, communication with your visitors, and allowing them to easily locate all the info they could possibly want on your site, these features keep prospects on your site longer and ensures return visits - ALL helping your search engine ranking!

Owning your own website means and includes ensuring that you attract maximum visitors to your site. The more people that visit your website, the more visible you are. However, it is important to ensure that not all visitors are first timers and that there are also returning visitors. Simple ways to ensure that your visitors return is by ensuring that your website is "sticky". Following are some simple ways to enhance the stickiness of your website: User Friendly Design:If you want your website to become a favorite with your target audience, it is important to create a website design that is...

A responsive web design refers to website layouts, designs, or versions which can display on all kinds of platforms and browsers. According to eMarketer, 75.7% of today's population are using mobile phones. Certainly, you can expect the majority of those users to rely on their cell phones as well for accessing the Internet. Not having a mobile ready website is virtually akin to turning away a huge chunk of your target market - and driving them to your competition as well.

Foundation of the site is key. Ensure you have it built to current W3C standards utilizing such technologies as HTML, CSS and PHP Include meta-tags and keywords relative to content Body text and headings should support and reiterate keywords List your business for free on Google Maps Create a Google AdWords campaign Add a conversion form to your site Analyze your web traffic and adjust accordingly Use Google Analytics to check visitor trending such as, keyword usage and adjust accordingly Create a traffic funnel for how you want clients to navigate through your site Increase your...

You don’t have to spend a fortune to increase sales or leads for your website. There are a number of free and easier techniques you can use for increased website conversion. Consider the case of any service based website. You are probably hoping that your website alone will be enough to help generate leads for your business.

Learn to craft blog post titles, which will draw readers to your blog. As an important element of a blog, the title is the window to your blog post. Here is a list of strategies you can use to write a great blog title: Keep it short and simple:Straight and simple titles, which help the user determine what the post is about works best. Give a title, which communicates the benefit of reading the article too. Good Example: 20 Ways to Advertise your Website for FREE Bad Example: Find out how you can market your website online. Readers first, Search Engines next:Don’t try optimizing your blog...

The role of content is no longer limited to holding reader attention. Even search engine spiders are looking for fresh, updated and unique content online. Most online business owners are aware of the importance of website content. That’s exactly why content should not be an after thought while you develop a website. It is just as important as SEO and marketing your website online. Seasoned pros in website content development services will help give your business a boost. It is necessary to make your website content interesting and the first step in writing good website content is to understand...

Do you know what it takes to get potential buyers TO your website? What types of things KEEP visitors there?  Many of these features serve multiple purposes. Besides providing fresh information, communication with your visitors, and allowing them to experience a "one stop shop" on your site these features keep prospects on your site longer and ensures return visits - ALL helping your search engine ranking!

If your existing content on your website isn’t bringing you the desired results, it’s time to overhaul it by considering the following tips:

Traditionally, Yellow Pages or Yellow Book has been a great way to advertise and promote your business to a large audience. With the advent of the internet, this concept took the online route and the physical book was replaced by yellow book or yellow pages websites. However, over the years, there has been a decline in the use of such websites, essentially due to the following disadvantages: Website Ownership Issues:The most important disadvantage of owning a yellow page website is that you do not actually own it but essentially rent it from the yellow page company. In other words, you are...

Before talking about website conversion, it’s important to know what conversion is and how it can affect the return on investment of your marketing campaign. To begin with, a conversion is an action that a user takes on your site, which is valuable to your business. Usually, it’s a sale but it can also include an action or task you desire from your visitor, such as: downloading a file, signing up for a newsletter, viewing a video, or putting a request for more information.

CMS stands for Content Management System, which means it’s an application that YOU control, edit, and manage the content of your website through a login in the back end admin. There are several Open Source (free) CMS applications out there. Here’s a listing of the top 4: WordPress is probably the most recognized and used. Originally designed for blogging, it’s evolved into a flexible CMS with optional plugins. Joomla is an award-winning CMS with thousands of extensions readily available Mambo can handle simple to complex site development Drupal Each CMS has its own unique features and...

Is Your Website Mobile-Friendly?Smartphones have changed the way businesses market their products and services. If you're skeptical, the following statistics can act as an eye-opener:

Internet privacy is a major concern to many website visitors. These days, businesses conducted via websites have become the common norm. However, the way personal data is disclosed or shared by sites where customers have to submit such information is not always properly revealed. All internet users are worried about sharing their personal information in case it gets misused by others. This is why your website should have a clearly laid out privacy policy.

In this era of online marketing, Search Engine Optimization is at the forefront of every online marketing strategy. However, when we talk about Search Engine Optimization, we can hardly miss the subject of optimizing via social websites and social Medias. This is because of the fact that in past few years we have seen an exponential growth in the popularity of social websites such as Facebook, Twitter, Pinterest In this article, we will be showing you how to harness the full power of social websites to supercharge your SEO efforts. Helps in Link Building Social websites help immensely with...

Create trust and encourage repeat visitors and prospective buyers by utilizing great features on your site that keep interest high. Following are some great ways to do just that - as well as personalizing your website and online presence with great features visitors are sure to love:

Google Analytics is the most comprehensive tracking tool available on the market. It gives you detailed data about your website visitors and the actions they take on your site. You’ll be able to see what people are doing on your site after they click on an email you send them and beyond. By effectively using Google Analytics, you can stop making blind guesses and start making data-driven marketing decisions to boost your bottom line.

The key to every site’s success is through good marketing and promotion. Even if you have really good and substantial content on your site, you still need to promote it to avoid getting left behind the competition. In the internet community, the best way to achieve an increase in website traffic and revenue is to take advantage of social media. When used correctly, this tool can provide a platform for brand awareness, exposure, networking, and a huge boost in traffic & sales. Since there are so many different definitions of social media, let’s clarify what we’re talking about here. Social...