Arlington based accreditation nonprofit in business since 1965 desperately needing to increase recruitment, accreditation sales, accreditation renewals and workshop sales.
This nonprofit has been in business since 1965 but desperately needed an overhaul of their outdated marketing collateral and a stronger prescence online. Goals were to increase recruitment, accreditation sales, accrediation renewals and workshop sales.
Worked closely with Senior Leadership Team members, we created an aggressive marketing strategy for their brand that included overhauling their online marketing presence and marketing collateral.
Oversaw all brand creative, the refreshing of brand guidelines, and enforcement of standards including style, voice, tone, and design across marketing and cross-functional teams