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Simple Tips to Increase Your Email Marketing Customer Base

Add a "subscribe" form to your website. Set out a jar on your front office to gather business cards or email addresses. Run a contest by having people enter via a subscribe form on your site. Say something like, "Subscribe to our eNewsletter and also enter to win ___!" Add a "subscribe" button on your contact form on your site. If clients need to "sign in" at your office or fill out any forms, include a line for their email. Configure the Text to Subscribe feature at Constant Contact. Add your subscribe form to your Business Facebook page. Add a subscribe button to the main contact...

Email Marketing - a Green Choice

Invaluable feedback. With printed materials that are handed out, posted or mailed, you have no idea what the client has done with it, or even if they read it. With email marketing you can see what links your clients have clicked on, and how many times. Spread the word.With a forward button on the eNewsletter, you can potentially increase your customer base two-fold. Affordable.Compared to printed marketing (printing, postage, etc), email marketing is significantly a higher return on investment and a great "green" choice. Drive them to your site.After all, this is one of the main points to...

Why use Email Marketing?

Great reasons to try eMail Marketing Affordable - at only around $15/month! Save on paper, printing costs, and postage! Link back to your website to get more traffic; more traffic means higher search engine ranking Provide valuable information to your clients that keeps them interested in your content Keep contact with your clients and keep you in their mind Possibly increase your client base two-fold with a "Subscribe" form on your site and a "Forward Email" to your campaigns Easily track who opens your email and what they are most interested in! Target your audience Make known...

Email Marketing to Grow Your Business

Sometimes the reach of a website can become limited to your acquaintances, local buyers and existing customers. Enewsletters or Email Marketing is the most popular choice adopted today as a channel for business building by marketers. Email marketing is probably one of the best ways to stay in touch with and grow your current and future customers. Periodic emails - with reports, events, or instructions reminds your customers of your existence, new products/services/offers launched, and of the ways that you might be able to work together. Enewsletters are a direct form of personal...

Creating a Test Plan to Improve your Email Marketing Program's Effectiveness

Email marketing can be tricky and if not executed properly, chances are that your marketing campaign will be completely overlooked by prospective customers. In order to determine the effectiveness of your campaign, there are certain routine tests, which any smart marketer will be  sure to execute. Considering that 90% of emails are opened within three days of receiving them, it will take only 72 hours to receive feedback on your test. Take the following steps to create a successful campaign test: Start by asking a question:The first step in your marketing strategy should be a...

Ideas for Email Marketing Campaigns

There are a plethora of reasons to send out an eMail Newsletter. Here are just a few: Announce changes at your business (new product, employee, services!) Broadcast a sale or special promotion Link to a downloadable coupon Showcase informative and educational news pertinent to your business or industry and how it impacts your clientele! Link to new content or features on your website Remind them of upcoming events Announce a new product Link to a free PDF download Share your blogs with them Announce a grand opening Publicize your new website presence Make known your latest...

Top 25 Email Marketing Terms You Should Know

If you have ever felt out of your depth in a discussion about email marketing, rest assured you are not alone. These top 25 common email marketing terms and definitions below will help you expand your email marketing vocabulary and make you look and feel like an expert.

Build More Loyal Customers with Email Marketing

"A 5% increase in retention yields profit increases of 25 to 100 percent. Repeat customers spend, on average, 67 percent more than new customers." Source: Bain and Company Experts agree and evidence shows that profitability is all about creating loyal customers and driving repeat business.And since it is roughly six to twelve times less expensive to sell to an existing customer than it is to acquire a new one, the value of customer loyalty and repeat business is just too compelling to ignore. It’s All About Communication How do you get repeat business and earn customer loyalty? Take a...

Why You Need Email Marketing for Your Company

“ The cost of acquiring a new customer can be as much as 5 times the cost of keeping an old one.” source: Peppers and Rogers What is an E-Newsletter? If you use email on a regular basis, you’re probably already receiving E-Newsletters from some of the companies you do business with. And while there’s a tremendous amount of variation out there regarding what constitutes an E-Newsletter (or “electronic newsletter” or “E-zine” or “email newsletter;” they’re all the same thing), they do have certain elements in common. First and foremost, E-Newsletters arrive in your inbox as email...

10 Tips for a Better Event Email Invitation

People like to be personally invited to events. Use email invitations to target your most coveted guests and convince them to attend your event. Here are 10 tips that will encourage your recipients to open your event’s email invitation and click the register button:

Email Branding & Design Checklist

Incorporate your business or organization's image into your campaigns How do you present your business or organization to your audience? Does your brand say "conservative and trustworthy," "bold and innovative," or "whimsical and inviting?" The colors, graphics, and words you choose to promote yourself are crucial to creating the image you're selling. Whatever type of industry you're in, it's important to make sure that the brand image you present is consistent in all your marketing efforts -- including your email campaigns. Branding 101 Before we get into the hows of consistent...

Checklist - 25 Questions Before You Send

The email marketing landscape has certainly changed over the past year or so (the most significant changes being the increase in email blocking and filtering and the signing of the new Federal Can Spam law). These changes have resulted in updates to email marketing best practices that all legitimate email marketers should follow. The difference is that some of these practices are now required by law.

How to Get (and Keep) Email Permission

In the world of email marketing: permission-based email marketers are the good guys.They value the trust and privacy of each and every customer that walks through their door and thus, the trust and privacy of every subscriber that joins their mailing list. As a result, they have better open rates, less spam reports, and more opportunities to grow their business with email marketing.

Break Through the Clutter - 3 Tips on Writing Email Copy

All you have to do is look in your own email inbox to see that there is a lot of competition for your attention. Your newsletter recipient sees just about the same thing when she opens her inbox. So how do make your email newsletter stand out as a "must read" issue after issue? Here's email newsletter expert, Michael Katz, with 3 outstanding tips.