Add a "subscribe" form to your website. Set out a jar on your front office to gather business cards or email addresses. Run a contest by having people enter via a subscribe form on your site. Say something like, "Subscribe to our eNewsletter and also enter to win ___!" Add a "subscribe" button on your contact form on your site. If clients need to "sign in" at your office or fill out any forms, include a line for their email. Configure the Text to Subscribe feature at Constant Contact. Add your subscribe form to your Business Facebook page. Add a subscribe button to the main contact...

Invaluable feedback. With printed materials that are handed out, posted or mailed, you have no idea what the client has done with it, or even if they read it. With email marketing you can see what links your clients have clicked on, and how many times. Spread the word.With a forward button on the eNewsletter, you can potentially increase your customer base two-fold. Affordable.Compared to printed marketing (printing, postage, etc), email marketing is significantly a higher return on investment and a great "green" choice. Drive them to your site.After all, this is one of the main points to sending...

Great reasons to try eMail Marketing Affordable - at only around $15/month! Save on paper, printing costs, and postage! Link back to your website to get more traffic; more traffic means higher search engine ranking Provide valuable information to your clients that keeps them interested in your content Keep contact with your clients and keep you in their mind Possibly increase your client base two-fold with a "Subscribe" form on your site and a "Forward Email" to your campaigns Easily track who opens your email and what they are most interested in! Target your audience Make known your...

Sometimes the reach of a website can become limited to your acquaintances, local buyers and existing customers. Enewsletters or Email Marketing is the most popular choice adopted today as a channel for business building by marketers. Email marketing is probably one of the best ways to stay in touch with and grow your current and future customers. Periodic emails - with reports, events, or instructions reminds your customers of your existence, new products/services/offers launched, and of the ways that you might be able to work together. Enewsletters are a direct form of personal marketing,...

Email marketing can be tricky and if not executed properly, chances are that your marketing campaign will be completely overlooked by prospective customers. In order to determine the effectiveness of your campaign, there are certain routine tests, which any smart marketer will be  sure to execute. Considering that 90% of emails are opened within three days of receiving them, it will take only 72 hours to receive feedback on your test. Take the following steps to create a successful campaign test: Start by asking a question:The first step in your marketing strategy should be a question...

There are a plethora of reasons to send out an eMail Newsletter. Here are just a few: Announce changes at your business (new product, employee, services!) Broadcast a sale or special promotion Link to a downloadable coupon Showcase informative and educational news pertinent to your business or industry and how it impacts your clientele! Link to new content or features on your website Remind them of upcoming events Announce a new product Link to a free PDF download Share your blogs with them Announce a grand opening Publicize your new website presence Make known your latest projects...

If you have ever felt out of your depth in a discussion about email marketing, rest assured you are not alone. These top 25 common email marketing terms and definitions below will help you expand your email marketing vocabulary and make you look and feel like an expert.

"A 5% increase in retention yields profit increases of 25 to 100 percent. Repeat customers spend, on average, 67 percent more than new customers." Source: Bain and Company Experts agree and evidence shows that profitability is all about creating loyal customers and driving repeat business.And since it is roughly six to twelve times less expensive to sell to an existing customer than it is to acquire a new one, the value of customer loyalty and repeat business is just too compelling to ignore. It’s All About Communication How do you get repeat business and earn customer loyalty? Take a lesson...

“ The cost of acquiring a new customer can be as much as 5 times the cost of keeping an old one.” source: Peppers and Rogers What is an E-Newsletter? If you use email on a regular basis, you’re probably already receiving E-Newsletters from some of the companies you do business with. And while there’s a tremendous amount of variation out there regarding what constitutes an E-Newsletter (or “electronic newsletter” or “E-zine” or “email newsletter;” they’re all the same thing), they do have certain elements in common. First and foremost, E-Newsletters arrive in your inbox as email messages. The...

A Step-by-Step Guide to Collecting Customer and Member Email Addresses Get the steady response you need to keep your business growing. Whether you’re a bookstore, a nonprofit arts organization, a wine consultant, or an accountant, you need a steady stream of business, referrals, or response from the people that keep your doors open. That starts with staying in regular communication with your audience. When you build an ongoing dialogue with them, you increase the trust and comfort level they have with you. They look forward to hearing from you. It becomes second nature for them to think of...

People like to be personally invited to events. Use email invitations to target your most coveted guests and convince them to attend your event. Here are 10 tips that will encourage your recipients to open your event’s email invitation and click the register button:

Incorporate your business or organization's image into your campaigns How do you present your business or organization to your audience? Does your brand say "conservative and trustworthy," "bold and innovative," or "whimsical and inviting?" The colors, graphics, and words you choose to promote yourself are crucial to creating the image you're selling. Whatever type of industry you're in, it's important to make sure that the brand image you present is consistent in all your marketing efforts -- including your email campaigns. Branding 101 Before we get into the hows of consistent branding,...

The email marketing landscape has certainly changed over the past year or so (the most significant changes being the increase in email blocking and filtering and the signing of the new Federal Can Spam law). These changes have resulted in updates to email marketing best practices that all legitimate email marketers should follow. The difference is that some of these practices are now required by law.

In the world of email marketing: permission-based email marketers are the good guys.They value the trust and privacy of each and every customer that walks through their door and thus, the trust and privacy of every subscriber that joins their mailing list. As a result, they have better open rates, less spam reports, and more opportunities to grow their business with email marketing.

All you have to do is look in your own email inbox to see that there is a lot of competition for your attention. Your newsletter recipient sees just about the same thing when she opens her inbox. So how do make your email newsletter stand out as a "must read" issue after issue? Here's email newsletter expert, Michael Katz, with 3 outstanding tips.

In the world of email marketing, companies evaluate their marketing efforts using certain marketing metrics that act as statistical data for studying the effectiveness of their email marketing campaigns. The metrics used differ according to the type of marketing campaign used and also depend on the size of each campaign. Marketing metrics may focus on the ROI that the campaign generates, may measure the level of awareness that a company and brand name creates, as well as keep track of the number of new customers who get attracted and the old ones who are retained. Since a large portion of a...

Many small businesses use Microsoft Outlook or a similar email program when they start doing email marketing. The problem is that these applications were designed for one-to-one communications. They can work fine for sending email to a few dozen people. But using Outlook to help you send hundreds or thousands of emails to your customers is like using a speaker phone to deliver a speech in an auditorium. Email marketing can have a powerful impact on your business, and you need tools that are designed for the task. If you are serious enough about email marketing to pick up this book, you should...

Be sure to link articles back to your site. This is a BASIC but very important rule. Start your article and include a “read on” link that accurately describes what the article is linking back to. For instance if the article is announcing a sale, introduce the sale in the enewsletter, then say “Find more items on sale here.” This in itself serves several purposes: It cuts down on the "mile long" scrolling, never-ending email that no one will read. Giving them bite-sized lead-ins to articles will allow them to pick and choose what they want to read. Remember online readers tend to skim for...

Here is a checklist of some key elements that should be in your email newsletter or promotionbefore you press the “Send” button:

Your permission-based email list is like a Philodendron plant: You want both to grow in size and expand their reach. And, like a Philodendron, a growing email list needs some care and maintenance along the way to ensure that healthy growth continues. Giving a little TLC to your list also helps reinforce that you’re continuing to send relevant information to each of your subscribers. In this guide, we’ll cover a number of ways you can maintain a healthy email list. 1. Segment your listWhen you have a larger list and send everything to everyone, you’re basically “spraying and praying” that people...