If you learn nothing else from this article, I recommend you master the following key principles. Most of the statistics that suggest high returns on email marketinginvestment depend on how closely you adhere to these basics.
How could something so easy, so cost-effective, and so powerful get you in trouble? It usually happens the moment you think that easy, cost-effective, and powerful tools can’t possibly be abused.
Why Email Marketing is Surpassing Direct MailEmail marketing is one of the most powerful and effective marketing tools available to businesses today. Even small businesses are tapping into this incredible resource. If you aren't yet using email marketing, here are some compelling reasons to consider adding it to your marketing mix.
You’re considering email marketing to promote your business? Smart Move! Congratulations, you’re about to step into the world of email marketing – one of the smartest ways ever for developing your business. And to help you get started, here’s a bird’s-eye view of what email marketing’s all about – from planning, to getting your campaign going, to making it successful.
Good content comes from withinWhen it comes to ramping up an email marketing campaign, one of the biggest challenges small businesses and nonprofit organizations face is coming up with useful content to send out to permission-based mailing list subscribers. Yes, you could send the latest sales pitch or plea for donation, but if customers aren’t ready to part with their money, what value does that newsletter issue bring them?
Get your emails opened with attention-grabbing taglinesIt happens all the time: You've written the content for your newsletter. You have all the articles perfectly squared away and laid out. Then you're faced with the task of writing a compelling subject line so irresistible that readers can't help but open and read your email.
The good news is you can craft powerful subject lines and article headlines that will attract readers. Here are six key steps to making it happen.
In the world of email marketing: permission-based email marketers are the good guys.
They value the trust and privacy of each and every customer that walks through their door and thus, the trust and privacy of every subscriber that joins their email list. As a result, they have better open rates, less spam reports, and more opportunities to grow their business with email marketing.
Email marketing remains a successful marketing tactic that delivers great results—even in a world of increasing mobile and social channels. With more than 600,000 customers, Constant Contact is the leading provider of email marketing for small businesses and nonprofits. Our easy-to-use solution lets you quickly create beautiful, professional-looking emails that get meaningful results—more customers, more donors, more sales, and more revenue.
