EO Tools

A startup that needed an ecommerce solution, PPC, SEO, creative direction and actionable marketing strategy to get their products into a competitive global market.

The challenge

Started in 2014 in a small, relatively new, niche industry, they wanted to grow big and fast to become one of the most visible online retailers and suppliers in this competitive industry.

Our solution

We created a customized and aggressive marketing strategy along with creative direction for growing this emerging startup. We produced a custom Shopify ecommerce online retail cart that included an auto-shipped and auto-charged monthly product subscription as well as an affiliate marketing portal to generate additional revenue streams.

We provided creative direction which included a full line of product package design, retail and trade show display design, as well as creative for marketing collateral.

We implemented organic SEM tactics including aggressive PPC campaigns and SEO initiatives with ongoing evaluation of various program analytics and KPI’s all while outranking the competition in SERPs that helped EO Tools become a highly sought after global brand in the industry.

Our clean and modern aesthetic paired with an aggressive online marketing strategy paid off for EO Tools as they were acquired in 2019.

At around the 2-year mark, we'd garnered the following results:

Social PPC and organic means: 50,000+ social media followers
Search PPC, lead gen opportunities and conversions: 30,000+ email contacts
SEO: helped them out-rank their competition in SERPs
Product Marketing: over 150 SKUs were sold in retail outlets in the USA, Canada, Europe and Australia
Products endorsed by doTERRA ($2.8M annually)
Utilized by several major influencers & leaders in the industry
Recognized globally as a top supplier in the industry
Acquired by a competitor