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The New Search Reality: AI Is Now the Gatekeeper For decades, digital marketers have built strategies around Google’s algorithms. We learned how to rank, how to attract clicks, how to convert traffic into customers. But in 2025, something fundamental is happening: People aren’t searching the way they used to — they’re asking AI. Tools like ChatGPT, Gemini, Perplexity, and Copilot are becoming the first stop for decision-making. Users aren’t clicking links — they’re reading AI-generated answers. Those answers are trained on web content, but here’s the catch: AI decides which brands to m…
FOR IMMEDIATE RELEASE SALT LAKE CITY, September 23, 2025 – Studio1c Inc., a full-service creative and marketing agency known for its innovative campaigns and data-driven strategies, is proud to announce the acquisition of NetMouser. This acquisition strengthens Studio1c’s service offerings, expands its digital capabilities, and reinforces its position as a go-to partner for businesses seeking measurable growth through marketing, branding, and technology. Founded in 2007, Studio1c has built a reputation for helping companies stand out in crowded markets with bold creative, integrated marketi…
For HVAC professionals, plumbers, and electricians, maintaining a strong service business reputation is critical for attracting and retaining customers. One of the most powerful tools for building that reputation is online reviews. In today’s digital landscape, customers rely heavily on customer feedback when choosing a local service provider. Businesses that actively manage and leverage their reviews not only enhance their reputation but also drive significant local growth. Here’s why online reviews are essential for your service business growth and how to make them work for you. 1. Online…
If you run an HVAC, plumbing, or electrician business, your potential customers are likely searching for your services on Google. To ensure your business stands out in the crowded marketplace, you need a strong local SEO strategy. Optimizing your online presence can boost your Google ranking, attract more local customers, and grow your business. Here’s how to achieve local search success for your service business marketing. 1. Claim and Optimize Your Google Business Profile Your Google Business Profile (GBP) is one of the most important tools for local SEO success. It ensures your business…

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