AA app logo registered hiAlcoholics Anonymous World Services, Inc., licensed the Meeting Guide technology and launched the Meeting Guide app in November 2015. Since then, this platform has been effective in hosting local A.A. entities including Areas, Intergroup/Central Offices, Districts, etc. in posting their A.A. meetings on the app to offer a mobile interface to users who are looking for meetings. This information is refreshed twice a day so meetings that are updated are reflected on the app for the benefit of users. Do you want to ensure that your AA meetings are uploaded, properly formatted and updated with all the accurate details on the Meeting Guide app? Get started now so we can help you with that.

Help Users Looking for AA Meetings
When looking for an AA meeting, users can choose a location, day,  time and type of meeting they want to attend. The search option on the AA Meeting Guide app allows users to search for meetings based on the above criteria. The improved user interface with a new menu bar and contact function facilitates meeting information from A.A. service entities in an easy-to-access format. This is a free of charge meeting finder app for iOS and Android. The app automatically lists meetings on the current day of the week. However, if a user wants to look for a meeting on a specific day of the week, they can use the Filter Menu to obtain this information. They can even add a meeting to their ‘Favorites’ section to quickly revisit when they want. With the latest version of this app, users can now search by meeting keyword and/or change their location to another city as well.

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Let’s Help You Leverage This App
Do you want to make sure that your group, area, and location is listed on the app? Since the app gives A.A. service entities full access to control the information of their local meetings, it is important to format, upload and update it with accurate and helpful information to your users. This makes it easy for anyone to find your meetings. While your meeting guide users can suggest changes or corrections to the meeting listings, it would help to have it updated accurately to enable access to a greater number of users. With the meeting information all made available through the app’s mobile-friendly interface, anyone seeking a meeting has a simple, one-stop place to search. Get your local A.A. group meetings get connected to the app and benefit all your members with the new and enhanced features of this app - get started now

aa website mistakesCreating and maintaining your AA Website can be an arduous task even for the experienced website developer. The learning curve for the layperson navigating domain names, hosting, CSS, HTML and SEO can be frustrating, compounded by the stipulations set forth by the AA GSO.

Studio1c has been a provider of professional website development to clients around the world since 2007 and also follows the quickly changing guidelines set forth by the GSO.

  1. Domain: Proper setup of your domain is crucial for several reasons. You don't want to mislead anyone thinking you are a company (.com). AA entities are nonprofit organizations, and therefore they should reflect that in their name (.org). Also, if you don't setup the domain properly and thoughtfully, someone else could purchase the domain you should have used as their own.

    The AA GSO recommends not using "AlcholicsAnonymous" or "TheBigBook" in their domain names but rather including lowercase "aa" as well as other identifying information (aacentraloffice.org or area999aa.org). Purchase your domain here

  2. Literature: Entities cannot post, share or distribute copyrighted literature on their site or make it available for download. The proper way to integrate in educational literature is to link to it on the Grapevine or main GSO site.

  3. Excerpts: Offices may post a quote, phrase, sentence or brief paragraph excerpted from AA literature such as the Big Book, Twelve Steps and Twelve Traditions, The AA Service Manual and other conference-approved pamphlets without needing a prior written request. However, when used in this manner, proper credit should be included stating the copyrighted literature. (EX: "Reprinted from (name of publication, page number) with permission of A.A. World Services, Inc.")

  4. Blue People: THE BLUE PEOPLE® is a copyrighted design and registered trademark of A.A.W.S., Inc., and unless you've asked to use it in writing and received exclusive permission, its not only unprofessional, it's illegal to use someone else's copyrighted materials.

  5. SPAM: Posting entire email addresses on your website is a huge faux pas unless you love SPAM email. This is why webmasters utilize contact forms to curtail the amount of SPAM that comes in.

Need a reliable, professional, affordable and responsible webmaster? Reach out to us!

content strategy 101

How to Create a Successful Content Strategy For Your Business
Does your organization have a content marketing strategy? If you’re either in the group that has a strategy but never documented it or one that has no strategy at all, we’re here to help. These days, content is one of the best ways to raise awareness of a brand, services or products among a targeted audience. We recommend that you start by setting out your mission, goals and the KPIs for success of your content marketing strategy. Goals are an important part of any marketing initiative and content marketing goals are especially important as they set out what your business will achieve from content marketing. Examples of goals include - increase in webpage traffic, improving sales or getting more leads from your website. To measure success, you can use KPIs such as page views, organic users, number of subscribers or revenue targets.

Deciding on the Content Types
What forms will your content take? Will you stick to the tried and tested blog posts or will you opt for interesting infographics and explainer videos that draw the attention of your targeted customers? As you begin creating content in different formats, you will have a number of channels to choose from to publish them. From owned properties such as your website and blog to social media properties such as Facebook and Instagram, you need to determine the right content type that visualize your company’s message and importantly, assert your position as an authority in your market. Once you have defined your content’s target audience, also referred to as a buyer persona, you can begin brainstorming ideas - including evergreen content and news-worthy content from time to time. Tools such as BuzzSumo and HubSpot blog ideas generator are a step in the right direction for anyone starting out on the content marketing journey. Over time, you will be able to arrive at the content format with the highest views or shares for your product or services.

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Allocating Content Resources
Once you have decided on the content types, it is crucial to earmark the resources who will help you in developing this content. You need to finalize on the content marketing resource who will produce and maintain the content, digital tools and resources that you will leverage and your content scheduling options. The content production process needs to be outlined and audited often to ensure that you are staying abreast with the content marketing trends in 2020.

The Content Calendar: An Invincible Resource
Here are a set of questions that you should ask yourself to determine what your editorial calendar should look like.

  • How frequently do you publish content and where? Do you have stuff going live through the day on your website and social media or do you publish once a week
  • What are the content types that you use? Does it include YouTube videos, blog posts and social media posts
  • Do you have an established content pipeline for content topic approval and publishing checks? Do you need a calendar that includes different stages of content creation?

Once you have answered these questions, you can create a perfectly robust calendar using Google Sheets or shared Microsoft Excel spreadsheets. You can even opt for a number of tools available online for creating editorial calendars.

Ready to get started with your content marketing strategy? Need help with SEO, Internet Marketing or building your website? We create custom high-quality designs that cater to your unique requirements. Our experienced team provides ongoing SEO, website development, content development, hosting, website maintenance and much more.

real estate virtual toursRealtors are trying to adjust their approach to buying and selling in the midst of this unprecedented crisis. For commercial real estate, property tours are nearly impossible to organize. While there is nothing like experiencing a home or an office space in person, virtual real estate tours offer a close equivalent to open houses and showings. Thriving in the age of social distancing translates to relying on technology including virtual tours or drones to show off the property.

What is a virtual tour?
Virtual tours are digital recreations of any existing space - using a specialized camera that can shoot still and 360 videos or tools that allow architectural drawings to come to life. These virtual tours can be experienced on your client’s phone, desktop, or a VR headset. As a part of your real estate marketing plans, the ability to share professional photos, easy-to-use interactive floor plans, immersive 3D tours, and other visual tools - ensures that you are a top choice of the buyers. From hybrid floor plan tours that allow potential buyers to experience every room with dimensions and images that are brought to life or a walkthrough video with a steady room-to-room true video tour - there are a number of options to choose from.

How to organise virtual tours?
Utilize one of the easily available websites to create experiences like nothing your client has seen before. You can add these links with embedded tours directly on to your site. You can choose to have a link for a widget or provide a link for a pop up window. There are a number of customized Do It Yourself (DIY) full-service options that you can choose from.

Real estate marketing help
Are you looking for full-suite digital marketing services for real estate? At studio1c, we ensure that you are able to connect with the mobile online customers, dominate the web through Internet Marketing and Social Media Marketing and connect with your buyer at every point of their home-buying journey. Find out what your website says about your business, get in touch with us today. Enhance your real estate website, find out how you can differentiate your brand, and get more leads with targeted, customized real estate online marketing services!


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