If you’re running a local business, having an optimized Google Business Profile (formerly known as Google My Business or GMB) is a non-negotiable part of your marketing strategy. This free tool from Google is your gateway to increasing local visibility, connecting with potential customers, and dominating local SEO results. Here’s how to make your business listing work for you and bring in more traffic and leads for your service business. Why Your Google Business Profile is Crucial for Local SEO When people search for services near them, they often use Google to find options. A well-optimi...

In today’s competitive digital landscape, accurately measuring the Return on Investment (ROI) from your marketing campaigns isn’t just a nice-to-have—it’s essential. The challenge? Understanding which tactics are driving results and which are underperforming. That’s where Dynamic Number Insertion (DNI), UTM parameters, and modern attribution models come into play. These tools allow marketers to track, analyze, and optimize their efforts, ensuring every dollar spent is working toward generating revenue. Let’s dive into how you can use these methods to effectively gauge your ROI and make dat...

In today's digital-first landscape, local businesses need every edge to stay ahead of the competition. One often-overlooked tool for driving local traffic and generating leads is Apple Maps. With millions of iPhone users relying on Apple Maps to find businesses, services, and directions, optimizing your presence on this platform can significantly impact your visibility and success. Why Apple Maps? Apple Maps comes pre-installed on all Apple devices, making it a go-to resource for millions of users worldwide. Here’s why it’s a must for local businesses: Default for Apple Users: ...

If you're in the home services industry—whether it's HVAC, plumbing, electrical, roofing, or another essential trade—standing out online can feel overwhelming. With so many competitors vying for attention, how can your business rise to the top? A Salt Lake City-based internet marketing agency specializing in home services can make all the difference. By leveraging tools like Google Local Services Ads (LSA), Google Pay-Per-Click (PPC), Google Maps (GMB), and hyper-focused, localized SEO, we can help you dominate your market. Here’s how these powerful strategies can transform your online vis...