Writing an email is easy. Just answer these questions:
- What are you offering?
- How will it help the reader?
- What should they do next?
If you find yourself experiencing writer’s block, use these 20 ideas as inspiration.
- Share a memory of your first sale
- Highlight your most popular items
- What inspires you?
- Look back on an early learning experience
- Provide a “how-to” tutorial
- Celebrate a milestone
- Introduce one of your sta members
- Send a thank-you note
- Ask for feedback/advice
- Preview something you look forward to all year
- Let customers know how you get involved in your community
- Share a video
- Respond to industry trends or news
- Share an interesting article
- Feature a happy customer
- Provide a gift guide
- Highlight your social mediaprofiles
- Share local news/events
- Take advantage of an obscure or fun holiday
- Answer the question: Why do you do what you do?
Every day, millions of status updates, photos and videos are added to social media feeds and websites. How do you generate content that stands out from the crowd? Content that grabs attention and wows people to an extent that they begin to share it. Studies have proven that people have an inherent desire to share information, especially things that they see as useful and interesting. There’s no doubt that most information that is shared online is either - helpful, amusing or interesting.
How do you find topics that resonate with your target audience so much that they think others will appreciate them to? Simple! Target product or service based topics that provide answers, solutions and helpful advice. Try to strike a chord with audiences so they are motivated to share it with others. You can also work on something of the year for your niche too. It may be an app, a dish or even an outfit depending on your business.
A sure shot means to generate more organic traffic that is likely to be shared online is to create “how-to” type content. This addresses the most asked questions among your audience. The tips provided to make a concept or a task easier to understand gives users a good reason to share content.
A fantastic way to drum up your online shareability is to publish interviews with experts and influencers. Since people trust these experts , it makes it easier for them to trust and share the content of the post. Not to forget, these interviews or your articles need to have killer headlines that draws the reader in. Don’t be convinced by anything other than a compelling headline to ensure that readers share your post.
The obvious, but oft ignored.
On all the content available online on websites or blogs, include social-sharing buttons for one-click sharing to various social media channels. Without this, you are not likely to generate any traction in terms of shares.
Are you looking for custom content solutions for your business? Studio1c can help with content development and marketing solutions for your website.
Keyword research has an impact on every SEO task that you perform. That’s why it is the first, critical step of any SEO campaign. Akin to market research for the WWW, it’s important to get into the nitty gritty of keyword research if you want to reap the benefits of it. Let’s dive right in to find out what are the keyword research trends in 2020.
Google has gotten better at understanding what people look for. This has led to keyword research becoming more topical. It is no longer about finding 2-3 keywords and stuffing them across content. It is about understanding the target audience and covering the topic in the appropriate manner.
Keyword research - It’s more relevant than ever
With the advancement in Google’s algorithms and web crawlers, it is important to be original and specific when it comes to the keywords for your website. Users have no hope of finding you if you have not found these keywords, incorporated them appropriately and ensured that you are getting the traffic that you want over time.
While a high search volume still remains an important consideration for research, it is more important to be relevant. The keywords that you choose need to reflect what you are offering. For instance, if you’re selling handmade stationery, don’t focus on school stationery just because it has higher search volume.
Consider keyword intent by analysing the thought process of the searcher to meet their needs and keep them hooked on to your website. From informational intent, navigational intent or transactional intent - your job is to consider your user’s intent to make their journey to your page and product that they need as easy as possible.
Finally, should you consider a professional keyword research tool in 2020? Of course you should, if you are looking forward to saving time and gaining competitive advantage. Don’t overthink the number and placement once your research is complete. Develop content to ensure that the topic is covered thoroughly.
Email marketing remains a successful marketing tactic that delivers great results—even in a world of increasing mobile and social channels. With more than 600,000 customers, Constant Contact is the leading provider of email marketing for small businesses and nonprofits. Our easy-to-use solution lets you quickly create beautiful, professional-looking emails that get meaningful results—more customers, more donors, more sales, and more revenue.
Email Marketing fits right into your current marketing mix.
Supercharge your website.
Your website is the central hub of your online presence. Create and customize your web sign-up form, then sit back as you turn your visitors into subscribers. Use the content on your blog in your next newsletter—drive your subscribers back to your website to view content, donate funds, or purchase a product.
Drive more likes, fans, and followers.
Expand your reach by posting your email content to your social networks right from your Constant Contact account. Then, add social buttons to every email, and a “Join My Mailing List” Facebook app to your business page. Constant Contact makes it easy to manage everything from one place.
Bring offline, online.
Set up a newsletter signup form in your business to collect email addresses, use the Constant Contact ListBuilder mobile app, or set up a Text-to-Join so your customers can use their mobile device to subscribe to your newsletters. Stop missing out on repeat sales, and add email to your marketing mix!
91% of all U.S. adults like to receive promotional emails from companies they do business with.
Source: Marketing Sherpa
There are 2.5 billion email users in the world— about 233 million are in the U.S.
Source: Statista, 2015
For every $1 spent, $38 is the average return on Email Marketing investment.
Source: Direct Marketing Association, 2015
Small businesses that promote their business with multiple social channels in conjunction with email, reported increases in key metrics:
- Customer engagement: 73%
- New customers: 57%
- Website traffic: 54%
- Revenue: 40%
- Referrals: 39%
Source: Constant Contact Survey
98% of Constant Contact emails hit customers’ inboxes. Only 77% of regular email does.
Try it for free with a 60-day trial, or dive right in starting at $20/month. Pre-pay and nonprofit discounts available.