keyword research trends

Keyword research has an impact on every SEO task that you perform. That’s why it is the first, critical step of any SEO campaign. Akin to market research for the WWW, it’s important to get into the nitty gritty of keyword research if you want to reap the benefits of it. Let’s dive right in to find out what are the keyword research trends in 2020.

Google has gotten better at understanding what people look for. This has led to keyword research becoming more topical. It is no longer about finding 2-3 keywords and stuffing them across content. It is about understanding the target audience and covering the topic in the appropriate manner.

Keyword research - It’s more relevant than ever

With the advancement in Google’s algorithms and web crawlers, it is important to be original and specific when it comes to the keywords for your website. Users have no hope of finding you if you have not found these keywords, incorporated them appropriately and ensured that you are getting the traffic that you want over time.

While a high search volume still remains an important consideration for research, it is more important to be relevant. The keywords that you choose need to reflect what you are offering. For instance, if you’re selling handmade stationery, don’t focus on school stationery just because it has higher search volume.

Consider keyword intent by analysing the thought process of the searcher to meet their needs and keep them hooked on to your website. From informational intent, navigational intent or transactional intent - your job is to consider your user’s intent to make their journey to your page and product that they need as easy as possible.

Finally, should you consider a professional keyword research tool in 2020? Of course you should, if you are looking forward to saving time and gaining competitive advantage. Don’t overthink the number and placement once your research is complete. Develop content to ensure that the topic is covered thoroughly.

top reasons to use email marketingEmail marketing remains a successful marketing tactic that delivers great results—even in a world of increasing mobile and social channels. With more than 600,000 customers, Constant Contact is the leading provider of email marketing for small businesses and nonprofits. Our easy-to-use solution lets you quickly create beautiful, professional-looking emails that get meaningful results—more customers, more donors, more sales, and more revenue.

Email Marketing fits right into your current marketing mix.

Supercharge your website.
Your website is the central hub of your online presence. Create and customize your web sign-up form, then sit back as you turn your visitors into subscribers. Use the content on your blog in your next newsletter—drive your subscribers back to your website to view content, donate funds, or purchase a product.

Drive more likes, fans, and followers.
Expand your reach by posting your email content to your social networks right from your Constant Contact account. Then, add social buttons to every email, and a “Join My Mailing List” Facebook app to your business page. Constant Contact makes it easy to manage everything from one place.

Bring offline, online.
Set up a newsletter signup form in your business to collect email addresses, use the Constant Contact ListBuilder mobile app, or set up a Text-to-Join so your customers can use their mobile device to subscribe to your newsletters. Stop missing out on repeat sales, and add email to your marketing mix!

91% of all U.S. adults like to receive promotional emails from companies they do business with.
Source: Marketing Sherpa

There are 2.5 billion email users in the world— about 233 million are in the U.S.
Source: Statista, 2015

For every $1 spent, $38 is the average return on Email Marketing investment.
Source: Direct Marketing Association, 2015

Small businesses that promote their business with multiple social channels in conjunction with email, reported increases in key metrics:

  • Customer engagement: 73%
  • New customers: 57%
  • Website traffic: 54%
  • Revenue: 40%
  • Referrals: 39%

Source: Constant Contact Survey

98% of Constant Contact emails hit customers’ inboxes. Only 77% of regular email does.

Try it for free with a 60-day trial, or dive right in starting at $20/month. Pre-pay and nonprofit discounts available.

Did you know that a one second delay in page load time leads to nearly 7% loss in conversions and 11% fewer page views? [Akamai study] On the other hand, enhanced website speed results in improvements in customer experience and sales. Having a fast site is essential, not just for ranking well on Google but keeping your ROI high as well. Google also understands that customers want to access accurate information quickly and consequently rewards websites that load quickly.

Average Page Load Times for Websites in 2019
Looking back, we’ve found that the recommended page load time in 2018 [Machmetrics] was under 3 seconds. However, Google research has shown that on an average, a fraction of websites are close to their recommended mobile speed across industry sectors.

speedy pages

Over a decade ago, Google launched “Let’s make the web faster” initiative and made a number of commitments and encouraged site designers to think twice about adding a feature that hurts performance if the benefit of the feature is unproven. Since then, they have introduced a number of tools to test your domain for mobile speed and the PageSpeed Insights tool that analyzes the content of your website and generates suggestions to make that webpage faster.

How to Speed Up Your Site in 2020 - Top Tips
1. Choose your host wisely: The web host is where your site lives (literally!) and the host’s server determines how quickly information is passed on to your user when they try to access your site. Make sure that you pick a hosting provider and plan that suit your requirements. While shared hosting continues to be the most popular type of hosting, you can try virtual private servers hosting or a dedicated server to meet your needs. With the advent of dedicated cloud resources, you can choose from a range of options for on-demand scalability.

2. Optimize the size of web images: Images are generally large files that tend to slow down a website. You can choose to compress images using tools or use the HTML responsive attributes that adjust image size. If that does not work, you can choose to upload the smallest possible version of your image for your site.

3. Go AMP: While it’s good to optimize your website for mobile, it’s also important to ensure that mobile browser pages allow your users to enjoy your content too. In simple terms, Accelerated Mobile Pages is an open-source initiative project. It has been designed specifically to optimize faster mobile pages.

4. Deal with 404: They slow down your site as they take up space that could otherwise have valid content. Based on the traffic they generate, you can set redirect or fix link addresses.

5. Optimize Javascript, CSS: Both these aspects are fairly easy to optimize with the help of tools. You can use PageSpeed Insights to easily identify which code requires minification. CSS Minifier is a free tool that you can leverage to automatically compress CSS assets on your site.

In conclusion, we all know that consumers have short attention spans and you don’t want to give them any reason to leave your site before they intended to. Use the tools that are mentioned in this article and the techniques stated to ensure that your site loads faster and your customers remained engaged on your website.

If you have any further queries on website evaluation and optimization, feel free to reach out to us.

social media buttonsLinking your social media pages from your website is a simple, yet effective means to boost your overall digital marketing strategy. Apart from being a great marketing platform, it helps you provide an opportunity for your social media pages to become shareable. Read on to find out how you can leverage social media links on your website to keep your customers up-to-date.

It’s not enough to create an amazing website, you also need to figure out how to promote your website in order to reach a larger audience online. Your website visitors are one of the best sources to spread the word if you leverage social sharing buttons. While you might be tempted to include links to every social media profile you might have, we recommend that you create social sharing buttons for the top sites such as Facebook, LinkedIn, Twitter, Pinterest and Instagram. You also need to determine the right option between profile links and share buttons or use both as appropriate for your business and services.

Icon placement matters!
The positioning of social media icons is also an important aspect to drive engagement. Social profile link icons fit right at the header as it attracts the eyes of the site visitors as soon as they land on your website. The top of the sidebar is another way to grab the attention of the visitors. You can choose to place share buttons above or below your articles or blog posts as you will see at leading websites such as TechCrunch and Mashable.
Did you know that the sharing buttons on your website can be configured to pre-populate content when your users take to channels such as Facebook, Twitter to more? Read this article to find out more about editing default text and image for your social share posts.

Where to find the best free social media icons?
There are a number of online sources for high-quality, free social media icons that you can use on your website. Iconmonstr is a free, monstrously big and continuously growing source of simple icons that are available in different design variations and the right format for every app. There are other options such as Vecteezy that feature trendy sets of sticker style social media icons that you will find useful based on your website.

Final thoughts
Are you still wondering why you need to have social media links and buttons on your website? If you want to encourage people to share your website, article or visit your social media profile, you need to make it easy for them to do it. Don’t forget to create content that garners shares and compels your user to visit your social media profile!

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