How to use the same voice and image across all your marketing channels Your brand and all of its building blocks -- logo, colors, voice, how things are communicated -- is so critical to your business and organization. It differentiates you from your competition and helps build loyalty and trust among your customers and members. In the past, it was easy to maintain brand consistency through a storefront, newspaper ad, or your organization's letterhead. Today, one has to maintain brand across multiple channels including websites, email newsletters, and social media marketing sites like Face...

People like to be personally invited to events. Use email invitations to target your most coveted guests and convince them to attend your event. Here are 10 tips that will encourage your recipients to open your event’s email invitation and click the register button:

Traditionally, Yellow Pages or Yellow Book has been a great way to advertise and promote your business to a large audience. With the advent of the internet, this concept took the online route and the physical book was replaced by yellow book or yellow pages websites. However, over the years, there has been a decline in the use of such websites, essentially due to the following disadvantages: Website Ownership Issues: The most important disadvantage of owning a yellow page website is that you do not actually own it but essentially rent it from the yellow page company. In other words, you ar...