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Adobe Marketing Cloud: Faster and Smarter Social Media Marketing

Adobe Marketing Cloud: Faster and Smarter Social Media Marketing

Are you looking for a complete set of analytics, social, advertising and web experience management solutions for your business? Quantification is one of the key attributes of going digital but you need the right tools to ensure that. How would you like a single service that features everything you would need to maintain and evaluate social marketing, optimize your social media profile and track your campaigns? It can help bring together everything you need to know about your marketing campaign. That’s what Adobe Marketing Cloud can help you with.
5 Ways to Maximize Attendance at Your Next Event

5 Ways to Maximize Attendance at Your Next Event

Drive registrations and attendance through email and social media marketing With any event, be it a class, seminar, open house, fundraising gala, or something in between, the ultimate goal is to get as many people as possible to attend. There's no point in planning a free or fee-based event if no one shows up.

8 ways to get feedback during and after your next event

Answers from Your Attendees Given how much time and work can be involved in planning an event, chances are good that if you're going to be hosting something in the next couple months -- a fundraiser, customer or client appreciation party, an open house, or another gathering -- then you've already started the planning process. How will you know that you've done a good job with your event marketing? Here are some ways you can find out, while your event is still taking place and after it's all over. Party in Progress While your event is taking place, social media can make it easy to "eavesd...

Email Branding & Design Checklist

Incorporate your business or organization's image into your campaigns How do you present your business or organization to your audience? Does your brand say "conservative and trustworthy," "bold and innovative," or "whimsical and inviting?" The colors, graphics, and words you choose to promote yourself are crucial to creating the image you're selling. Whatever type of industry you're in, it's important to make sure that the brand image you present is consistent in all your marketing efforts -- including your email campaigns. Branding 101 Before we get into the hows of consistent brandin...

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