“ The cost of acquiring a new customer can be as much as 5 times the cost of keeping an old one.” source: Peppers and Rogers What is an E-Newsletter? If you use email on a regular basis, you’re probably already receiving E-Newsletters from some of the companies you do business with. And while there’s a tremendous amount of variation out there regarding what constitutes an E-Newsletter (or “electronic newsletter” or “E-zine” or “email newsletter;” they’re all the same thing), they do have certain elements in common. First and foremost, E-Newsletters arrive in your inbox as email messages. ...

"A 5% increase in retention yields profit increases of 25 to 100 percent. Repeat customers spend, on average, 67 percent more than new customers." Source: Bain and Company Experts agree and evidence shows that profitability is all about creating loyal customers and driving repeat business. And since it is roughly six to twelve times less expensive to sell to an existing customer than it is to acquire a new one, the value of customer loyalty and repeat business is just too compelling to ignore. It’s All About Communication How do you get repeat business and earn customer loyalty? Take a le...