With the attention span of web surfers decreasing steadily, it pays to entice them within the first few seconds after they have landed at your website. You should learn the fine art of balancing keywords and readability so that your content attracts search engine spiders and human readers alike. If you are still not sure about the importance of compelling and optimized content for your website, here are some factors that will drive the point home. Helps to attract the readers and add stickiness: Your readers are your future clientele. So, you need to have content that attracts readers to y...

Blogs are an excellent way to interact with your customers, both present and prospective, provided they are informative. According to most expert bloggers, successful blogs are those that help the reader or customer find timely solutions to their problems. Solution oriented blogs are not only good for reading but contribute to sound business sense as well. Recently, however internet marketing and blog specialists concur that blogging has taken a completely different route - it has gone vertical. In other words, vertical blogs are the current blogging sensation making huge rounds in the busi...

Not Getting the Press You Deserve? Do you feel that your press releases aren’t getting the response that they should? If yes, it’s time to make your PRs more effective by adding relevant keywords and including a video or an image in it. Studies have shown that a mere 14% of press releases posted on major wire services are optimized for the search engines. Another study reveals that as compared to text-only PRs, the ones combined with videos/images can hold the viewer’s attention to up to 30 seconds more, and get shared three times more. So, if you want your PRs to work, here’s how to get th...