When you decide to host your own website and need to select a domain name, many website owners are at a loss. They often have a coworker, employee, webmaster, or someone other than themselves do this for them. However, you should register and purchase the domain name and hosting in your name because of the following advantages: It gives you a business identity that no one can take away: Your domain name is an important part of your corporate or business identity. It is something that your business associates and customers can remember, recognize, and positively associate with your offering...

With the attention span of web surfers decreasing steadily, it pays to entice them within the first few seconds after they have landed at your website. You should learn the fine art of balancing keywords and readability so that your content attracts search engine spiders and human readers alike. If you are still not sure about the importance of compelling and optimized content for your website, here are some factors that will drive the point home. Helps to attract the readers and add stickiness: Your readers are your future clientele. So, you need to have content that attracts readers to y...

Blogs are an excellent way to interact with your customers, both present and prospective, provided they are informative. According to most expert bloggers, successful blogs are those that help the reader or customer find timely solutions to their problems. Solution oriented blogs are not only good for reading but contribute to sound business sense as well. Recently, however internet marketing and blog specialists concur that blogging has taken a completely different route - it has gone vertical. In other words, vertical blogs are the current blogging sensation making huge rounds in the busi...