With mostly all businesses using the internet and social media for marketing it is becoming increasingly more difficult to stand out from the competition. With search engines changing their algorithms so often, new social media sites launching, it’s difficult to stay ahead of it all. In short, internet marketing is no longer the easiest or quickest way and has its own set of pitfalls to understand before diving into it. Under these circumstances, the major question in the minds of internet marketers today is which will provide my business with the highest return on investment – outbound or ...

So you’ve decided to expand your horizons to the World Wide Web – congratulations! Promoting your business online is one of the best decisions one can make in today’s times – the scope and reach are far greater online than traditional media outlets. The first step in establishing an online identity is choosing the right domain name. Here are five things you must consider before selecting one. Is the domain name unique? The trickiest part of choosing a domain name is ensuring that it bears no striking or passing similarity to another domain name, especially a trademarked one. At the same t...