facebook-burstThough the number of people using Facebook for various purposes has been steadily increasing over the years, a feature that still remains underutilized on Facebook is interest lists. If you are interested in any content that’s on Facebook, you can use this feature to organize them. What’s more, you can even build your own interest lists based on the things you are interested about, or subscribe to other people's lists. If you own a business, this feature can help you to monitor competitors and clients, and thus keep your business one step ahead of the competition. You will simply need to access Facebook Interests, add those whom you want to be on your list, give a name to your list, and select who can see the list (Public/Friends/Only Me) before hitting the ‘Done’ button.

Here’s how you can use such lists to your business’s advantage:

Monitoring your clients

Create a client list: There are 3 ways to create or subscribe to the interest lists and this includes; Friends – where all your activities are checked only by people whom you choose as friends; Only Me – where you can have your own private list to be viewed only by you; and Public – where everything you choose will be visible to your customers as well as others.

By creating a private Only Me list, which includes your key clients' brand Facebook pages and personal profile, you can keep track of their major life events, how they feel about other brands, their new business developments etc. Knowing all these in real time can help you to build stronger relationships. For example, you can send them congratulatory notes on a new product launch or the birth of a baby or on birthdays/anniversaries etc. Again, you can create public list for your customers that they can benefit from. For example, you can build expert or industry lists specific to your business niche, and show that you care. For example, if you are into social marketing, you can create a list of top 3 social media influencers, and share it with your fans. Though some of these names could be your competitors, sharing the list would help your existing and potential clients know that you care and want to help their social marketing efforts. Such a move would also build your credibility, which would ultimately give a positive image to your business.

Monitoring your competitors

Staying ahead of your competitors is one of the major aspects of doing any business successfully. You can create a private list of the brand pages of your top competitors to follow their events, posts, and keep an eye on how they interact with their clients and fans. Such a move could help you to get valuable insight into your competitors’ social media strategy, which in turn could help you to refine and develop your own plans. You could also take note of how they deal with major industry developments, change direction, use posts that get a lot of attention, encourage fans to interact more etc. In case a competitor fails to offer good services or decides to shut shop, you can rush in to grab the market if it’s feasible and in line with your existing business.

So, stay updated about what your competitors and clients are doing, sharing, and talking about, by using Facebook’s interest lists.

conversion-formYou don’t have to spend a fortune to increase sales or leads for your website. There are a number of free and easier techniques you can use for increased website conversion. Consider the case of any service based website. You are probably hoping that your website alone will be enough to help generate leads for your business.

It is hard to quote a price for many services without gathering more information from your client. Then, what do you do? How do you get your visitors to leave their contact details so you can contact them by e-mail or telephone?

Ideally, you want your visitors to check your website and fill out a [conversion] form with their contact details so you can get in touch with them to further discuss how your services will help them. Keep in mind, no one wants to fill out a long form! A short, discrete conversion form will help convert your visitors to leads. Images on the form also make a difference to the number of leads.

The Ideal Form for Your Website

  • Outline the metrics of your marketing campaign before you develop a form for your website.
  • Depending on the needs of your website, you might require a short or medium form
  • Most often, the form has to be short, professional and attractive so it can entice the visitor to fill the required details
  • Reduce the number of fields in your form and ensure that the visitor is not going to fill in unnecessary details
  • Your form should be placed higher on the page so it is clearly visible without the need to scroll
  • Remove the main navigation from the page if possible
  • Guarantee privacy to anyone who uses the form. You can do this by placing a link to your site’s Privacy Policy in the form itself
  • Visitor will feel added trust in your site and form of he/she finds a customer testimonial in the form area as well
  • Some freebies in exchange for the visitors contact details are a good enticement
  • For added lead generation and return visitors, add the collected emails to your future email marketing campaigns

Apart from all this, it is important to change the form on your website from time to time. While you change the form, review the changes to the number of leads. If you are annoying your visitors with little or no content and long forms to fill, you may be discouraging repeat visits.

email-1There are a plethora of reasons to send out an eMail Newsletter. Here are just a few:

  • Announce changes at your business (new product, employee, services!)
  • Broadcast a sale or special promotion
  • Link to a downloadable coupon
  • Showcase informative and educational news pertinent to your business or industry and how it impacts your clientele!
  • Link to new content or features on your website
  • Remind them of upcoming events
  • Announce a new product
  • Link to a free PDF download
  • Share your blogs with them
  • Announce a grand opening
  • Publicize your new website presence
  • Make known your latest projects or newsworthy items (toot your own horn!)

Sign up for eMail Marketing for FREE for 60 days, and we'll put a FREE "Subscribe" form on your website to start gathering your visitors email addresses!

increasing Facebook likes and traffic

With a user base of more than 950 million, Facebook is a viable wordwide social media marketing platform which cannot be ignored. Every business has potential customers on Facebook. So, to increase your brand presence, you need to optimize your business Facebook page and generate traffic for more business. To implement your Facebook business strategy effectively, you need to follow a few regulations.

Using targeted keywords to optimize your Facebook page: Optimizing your page for keywords is the first step to raise your brand visibility. Use keywords which are sure to draw in customers who may not know the brand name but need your product. In other words, keywords need to be essentially product based. Keep the company name as a keyword too so that those who search the brand name can get to your page easily.

Making use of vanity URLs: Vanity URLs on Facebook are the representation of the company name and brand. Build your URL using your brand name as a recognizing factor and for ease in visitors typing it in the browser.

Professional and well-thought out profile with relevant details: A well made profile introduces prospective customers to your brand, the kind of products you are selling and lets them know how they can benefit from it. Having a proper profile gives a professional look to your business and sends out the message that you care about your customers. Include a formal picture too, which represents your company or your product. However, be careful not to reveal details, which may compromise security.

Baiting visitors with on-page discussions: Start discussion topics on your page which will get visitors and members involved. Once people start “Liking’ your page, you will immediately start getting more visitors to your Facebook page. Allow people to leave a business signature so as to get more exposure.

Creating an interesting page: Make your page stand out by customizing it to meet the business requirements of your visitors. Use plenty of images that make your page fun and leave an impression on visitors.

Contest and events: Create events and contests, which require member participation and keep the page alive. Active pages get more traffic and your brand name gets more recognition.

Attracting visitors with freebies and special offers: Sales, special offers and deals, as well as freebies are always popular. Let your visitors know that you are trying to give them the best possible deal.

Preference to video over texts: Multimedia integration is very good in capturing visitors’ attention. Remember - videos are more effective than plain text any day.

Using Facebook tabs to your advantage: Facebook tabs can be customized to make them unique and represent your business. Use tabs to make your page stand out.

Using the Facebook sidebar: The Facebook side bar is the best place to feature testimonials, newsletters and other trivia regarding your company. You can also provide links on the sidebar that direct visitors to the main website.

Poll section: Visitors to the site will want to air their views and opinions. Provide a poll section where they are free to express themselves.

Once your Facebook page is started, remember to post regularly in order to get public interest going. Social media has a deep impact on marketing and you need to utilize it to the maximum level. Active pages get more visitors and help in spreading the brand name. Use the page to build your brand and watch your business soar.

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