To Learn About SEO, Think of Your ABCs
I am often asked what SEO is, what it isn’t, and what’s one thing my clients can do to help their SEO. As you will see Search Engine Optimization is not just one thing that will or won’t keep your site from reaching the coveted first page of Google. I’ll try to cover a good deal of what contributes to a site's Search Engine Optimization.
20 Tips for On an Off Page Optimization
There is no point in having a website that no one knows about or visits. If you wish to pull out your website from the depths of obscurity, you should drum up some publicity for it and bait the search engine bots the right way. When you form a plan for your SEO campaign, you should give due weightage to both on and off-page optimization to make the best of both the worlds.
While on-page optimization has its focus on using unique and relevant content, targeting the right keywords, modifying their frequency in the Title, URL, Headings, text of the web page and Hypertext Links, off-page optimiz…
Permission Marketing
What is permission marketing? To simply put it, it’s the opposite of interruptive marketing. Pretty much as the name implies permission marketing is the freedom of delivering expected, personal and relevant messages to people who actually want to get them. In this form of marketing, potential customer gives you permission to market to them. This means that they actually want you to market to them and introduce them to new products. Permission marketing opens the doors to a whole new relationship for you and your client. When you get a customer's permission to market to them you are building a…
Creating a Test Plan to Improve your Email Marketing Program's Effectiveness
Email marketing can be tricky and if not executed properly, chances are that your marketing campaign will be completely overlooked by prospective customers. In order to determine the effectiveness of your campaign, there are certain routine tests, which any smart marketer will be sure to execute. Considering that 90% of emails are opened within three days of receiving them, it will take only 72 hours to receive feedback on your test.
Take the following steps to create a successful campaign test:
Start by asking a question: The first step in your marketing strategy should be a question…