Add a "subscribe" form to your website.
Set out a jar on your front office to gather business cards or email addresses.
Run a contest by having people enter via a subscribe form on your site. Say something like, "Subscribe to our eNewsletter and also enter to win ___!"
Add a "subscribe" button on your contact form on your site.
If clients need to "sign in" at your office or fill out any forms, include a line for their email.
Configure the Text to Subscribe feature at Constant Contact.
Add your subscribe form to your Business Facebook page.
Add a subscribe button to the main contact...
Invaluable feedback. With printed materials that are handed out, posted or mailed, you have no idea what the client has done with it, or even if they read it. With email marketing you can see what links your clients have clicked on, and how many times. Spread the word. With a forward button on the eNewsletter, you can potentially increase your customer base two-fold. Affordable. Compared to printed marketing (printing, postage, etc), email marketing is significantly a higher return on investment and a great "green" choice. Drive them to your site. After all, this is one of the main points t...