Guess what marketers in the flat lining economy are singing? When the going gets tough, the tough gets going! Clearly consumers are watching their spending which means that the advertisers need to try harder by providing better rates, top placement or other incentives. Modern marketing techniques have been used extensively to assist businesses with attracting consumers and converting more visitors to leads. However, in recessionary times its importance is magnified as the Internet is a clear and proven means for exceptional return on investment. It is much more targeted and measureable tha...

It is a well known fact that the global economy has moved into the recession era and slowly people are cutting down on their expenses. The biggest impact of this recession has been on businesses which is reflected in budget decreases in every department. In regards to marketing, businesses can still market with the same effectiveness even on a reduced budget, provided they follow these fundamental strategies. It will depend on the businesses as to how effectively they can implement these strategies in order to gain the same exposure and reach during a recession. Taking care of your Custom...

Great reasons to try eMail Marketing Affordable - at only around $15/month! Save on paper, printing costs, and postage! Link back to your website to get more traffic; more traffic means higher search engine ranking Provide valuable information to your clients that keeps them interested in your content Keep contact with your clients and keep you in their mind Possibly increase your client base two-fold with a "Subscribe" form on your site and a "Forward Email" to your campaigns Easily track who opens your email and what they are most interested in! Target your audience Make known ...

Add a "subscribe" form to your website. Set out a jar on your front office to gather business cards or email addresses. Run a contest by having people enter via a subscribe form on your site. Say something like, "Subscribe to our eNewsletter and also enter to win ___!" Add a "subscribe" button on your contact form on your site. If clients need to "sign in" at your office or fill out any forms, include a line for their email. Configure the Text to Subscribe feature at Constant Contact. Add your subscribe form to your Business Facebook page. Add a subscribe button to the main contact...