blog11Learn to craft blog post titles, which will draw readers to your blog. As an important element of a blog, the title is the window to your blog post. Here is a list of strategies you can use to write a great blog title:

  1. Keep it short and simple: Straight and simple titles, which help the user determine what the post is about works best. Give a title, which communicates the benefit of reading the article too.
    Good Example: 20 Ways to Advertise your Website for FREE
    Bad Example: Find out how you can market your website online.
  2. Readers first, Search Engines next: Don’t try optimizing your blog title for the search engines to the extent that you forget your readers! There is no point in having a poorly worded blog title, which ranks very well on search engines.
    Good Example: Using Social Media for Lead Generation
    Bad Example: Social Media Lead Generation
  3. Communicate a benefit, effectively: Your blog post title should be able to tell readers what they will get upon reading your post. You can draw significant traffic to your blog, if the title is listing out an advantage.
    Good Example: 10 Ways to Increase Your Alexa Rank
    Bad Example: Information on Alexa Rank
  4. How-to Headline Appeals: How to stop smoking in 30 days? How to start an online business from home? Quite possibly that such headlines have drawn your attention, immediately! The how-to headline appeals to most of our needs to improve ourselves, career, health etc. Once you have used how-to in the title, you must highlight the process in your blog.
    Good Example: How Inbound Marketing Can Grow Your Businesses
    Bad Example: Use Inbound Marketing to grow your business
  5. Well-formatted title: This is because, some of these characters tend to get distorted and replaced by other characters, such as, “?” etc. For example, Alternatives to Photoshop ? Web Based Image Editors. Take extra care when you use the following characters:
  • Double Quote ( ” ” )
  • Single Quote ( ‘ ‘ )
  • Comma ( , )
  • Question Mark ( ? )
  • Hyphen ( – )
  • Dash ( En Dash ” – “ or Em Dash ” — “)
  • Apostrophes ( ‘ )
  • Exclamation Points ( ! )
  • Colons ( : )
  • Ampersand ( & )

Do you have any tips to share? Feel free to add to this list!

seo-analyticsWhat analytics tool is best for you? Is that the question on your mind? Analytics are a must as it is the best means to gather and analyze your web content’s data. With analytics, you can glean the requisite information on the popularity of your website. It’s best to use free analytics tools, in the beginning to compile and measure your website performance. I have listed the top TEN free web analytics tools here. Feel free to add any other tools, which you have used:

Google Analytics: The reining King of all Analytics Tools! One of the most powerful, flexible tools, which comes with easy-to-use features to let you see and analyze your traffic data in an entirely new way. Custom reporting is definitely a tool to reckon with. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

Yahoo! Web Analytics: This enterprise-level, robust web-based third-party solution, is an alternative to Google’s Analytics. Yahoo! has integrated its acquisition of IndexTools, a leading provider of web analytics software, with its own systems to provide a free full featured enterprise analytics solution which also now provides insight into the demographics and category interests of your website visitors. Powerful and flexible dashboards, segmentation tools, and campaign management features make it faster and easier for online marketers and website designers to learn about and align with each audience.

Snoop: This Java Script tool can be downloaded for Mac and PC. Its features include:

  • Real-time Notification: A dedicated asynchronous (non-polling) connection is maintained with Reinvigorate. You'll know the instant someone makes a comment on your blog, posts in your forum, purchases an item, gets referred from another site, etc.
  • Audible Events: Each event triggers a unique sound. If you're caught up in your work, or in another room, you don't have to worry about missing events.
  • Name Tag Integration: Snoop features automatic integration with Name Tags so you'll know exactly who your visitors are.
  • Piwik: This is an open source and is built with PHP and MySQL. To use it, you have to install it on your own server. At the end of the five minute installation process you will be given a JavaScript tag. Simply copy and paste this tag on websites you wish to track (or use an existing Plugin to do it automatically for you). The Plugins system opens up possibilities for you to create your own custom extensions. Try the online demo!

Blog Tracker: If you want to track visitors to your blog, this is the best tool for you. It is an invisible tracker that will count your blog visits and other blog statistics. This product is completely free! You can even try an online live demo. All you need to do is register for an account and insert a small piece of code into your blog so we will start gathering statistics for your blog. Then you will be able to analyze and monitor all the visits to your blog in real-time!

Woopra: This is an information rich, easy to use, real-time Web tracking and analysis application. By signing up for a Woopra account, you will be able to add websites and download the Woopra client. The Woopra Installation Guide page contains comprehensive help and information.

FireStats: This is a free web statistics system, which is available free of cost for commercial usage. For more information, you can look at the Live Demo.

GoingUp: Apart from graphing keyword positions over time, GoingUp combines statistical information including visitors, referring URLs and even search engine traffic. You can even set custom tracking events to see sales, downloads and subscribes!

Clicky: Its slick interface will work with any website, including AJAX or Flash based sites. The AJAX-based interface is fully customizable and is user friendly. To use Clicky, you need to sign-up to the service and insert two lines of HTML code to your blog or website template, as simple as that. About half an hour after that, you can access your Clicky account again and start viewing analytics data flowing in.

JAWStats: JAWStats is a free, open-source website statistics and analytics package. It runs in conjunction with AWStats and produces clear and informative charts, graphs and tables about your website visitors. Try the online demo.

Here’s to measured online success!

Gain more followers on TwitterDeveloping organic traffic to your Twitter account often takes more time than paid results, but once you succeed, it will give your marketing efforts a solid foundation, which will continue growing. Here are several tips that can help you in your endeavor:

Know your niche: You may be an expert on your niche but you will still need some time to listen and learn what drives conversations on the platform, what industry leaders and doing and talking about, what popular bloggers in your niche are writing about, how things move on Twitter etc. Once you have a fair idea about these things, you should find ways to participate in current conversations, and add value to the same. By sharing your expertise, perspective, and adding value to existing conversations, you can draw attention and position yourself as a leader, which will automatically make people follow you.

Take the initiative: Your job doesn’t end with opening of the Twitter account and running away after a brief introduction about yourself/your business. Rather, you should start developing relationships by finding and reaching out to key people with whom you share a common ground, participate in discussions, trigger smart conversation etc. In other words, you should be proactive and reach out to people rather than waiting for them to come to you.

Don’t try to be an expert on everything: You don’t need to be an expert on everything and end up straying from your niche. Remember – you can’t add much value to a niche that’s not yours. So, be active in domains where your expertise is regarded as a valuable asset. This way, you will be able to establish yourself as a leader and garner followers.

Write content that others can share: You should post interesting and quality content that encourage people to share the same with others. So, you should make your posts share-friendly and offer real answers/insights to people’s queries/problems, share useful resources for your network etc.

Be resourceful: You should share others’ content (which are useful/fun/creative) as much as your own. By sharing valuable stuff, you can get lots of retweets and even be followed by people who look up to you to be someone who adds value to the network.

Follow smart: You should follow a limited number of people rather than following people randomly who don’t care about you or your business. Remember – identifying the right people, and participating in meaningful conversations may take time but they will ultimately make you create bonds that drive traffic to your website and bring you more followers.

Managing your tweets: Too many tweets may annoy people and drive them away, while too little may make your forgotten. So, keep a balance and manage your tweets well by ensuring that your tweets are consistent and match your goal.

Using your Twitter link in email signatures: By adding your Twitter link to your email signature, you can encourage people on your mailing list to visit your account, some of whom may eventually become your followers. You may also use online tools like WiseStamp to generate an html signature, which can be used/integrated with other networks, RSS etc.

Invites To Twitter: You can use the Twitter icon on your website/blog with a call to follow. You may also display your Twitter feed on the sidebar of your website/blog, or place a link to your Twitter account beside the subscribe button. By displaying your Twitter account and activity this way, you can grab more eyeballs, and create a buzz to get more followers.

Offline promotion: You should promote your Twitter URL via your business cards, brochures, flyers or any other promotional item that goes to print. In case you run a small restaurant or a shop selling handcrafted items etc, you may post weekly/monthly specials, discounts etc on the counter, and remind your customers to follow your special offers on Twitter for additional benefits.

Use these tips to get followers, who in the long run will bring more business and recognition your way.

display-adDisplay advertising is the most basic form of any advertising. It was formerly known as banner advertising and was the first model of internet advertising. As with all advertising campaigns, the first thing which you need in display advertising is to know what your audience wants and how you are going to achieve it. Here are a few tips to make the most of this graphical advertising on the internet:

Develop innovative campaigns: A creative ad which captures the attention of the audience is great for achieving your campaign objectives. The size of the ads will depend on the uniqueness of each ad and the kind of effect you are looking for. But remember that ads which take too long to load are bypassed by most consumers resulting in weak campaign performance.

Select proper advertising platforms: The appropriate platform makes all the difference between a successful business and a failed one. For example, one would hardly advertise old age medicines on a preppy social networking site. The advertisement would be out of context and the money spent on the campaign would be a waste. Thus, selecting your platform according to the target audience is crucial. Social networking sites are one of the best advertising platforms since they enable you to reach out to a diverse range of people belonging to different age groups. Demographics, vertical and location - all matter when it comes to choosing an appropriate platform.

Negotiate an appropriate price: Costs for ads should be properly negotiated or you may end up paying premium price for a mediocre location. Ad prices are negotiated on the basis of CPA, CPM or CPC. CPA is the ad cost per acquisition. This kind of advertisements are paid for only when someone directly converts the advertisement.CPM is the cost of ads per thousand, which means that it charges for thousand impressions at once. CPC is cost per click wherein advertisers pay the publishers on the basis of the number of clicks an ad gets.

Track your campaign results: The biggest advantage of online advertising campaigns is that their results can be tracked easily. No matter which network you choose to advertise with, get all reports concerning your marketing results and adjust or change your campaign strategy accordingly.

Secure ROI: Display advertising is the best way to guarantee ROIs. Usage of creative ad displays, which hold consumer interest, generate good ROIs and are an essential part of good marketing campaigns. The best ROIs are generated by combining search based advertising campaigns with display advertising campaigns. So, while planning your next campaign use your creativity to come up with an ad which brings most ROIs.

Track the trends: Successful advertising demands that you give consumers what they want. This means keeping yourself abreast of the changing market trends. The latest trends in display advertising veer towards data driven advertisements. The audience wants data regarding everything; where to buy, what to buy and how to buy along with product details that tell them everything regarding the products. So, plan your campaigns along these lines.

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