Giving your Website Stickiness
Owning your own website means and includes ensuring that you attract maximum visitors to your site. The more people that visit your website, the more visible you are. However, it is important to ensure that not all visitors are first timers and that there are also returning visitors. Simple ways to ensure that your visitors return is by ensuring that your website is "sticky". Following are some simple ways to enhance the stickiness of your website:
User Friendly Design: If you want your website to become a favorite with your target audience, it is important to create a website design that is…
Ideas for Utilizing QR Codes in Marketing and Advertising
While most of the world is gushing over the increasing popularity and varied usage of social media, another technology has silently emerged in the US, making people sit back and take notice. We are talking about Quick Response codes or QR Codes. These are basically bar codes created in 2-D format, and if you have a smart phone with a camera, then you can easily scan it and find out the information hidden inside it. From advertising and marketing perspective, you can use these codes to input a lot of information on your product and services. All that a customer has to do is to scan it to extra…
Pros and Cons of Becoming an LLC
If you are a small business owner and are contemplating becoming an LLC, consider your risks and be aware of the pros and cons of the process. Following are some factors that may help you decide:
Pros
Legal protection: The primary advantage of becoming an LLC (limited liability company) is that your personal liability gets limited. So, in case a loan is taken or a debt is incurred for business, the responsibility to repay it is on the business. This way, in case of lawsuits, your personal assets would be protected from being held up as assets that could be held for the recovery of the out…
8 P's of Strategic Social Marketing for your Nonprofit
Marketing for your nonprofit is not just about raising funds. The larger goal of marketing is to create a sound image for your nonprofit, deliver the right message about the causes it espouses, and a meaningful difference. Strategic Social Marketing your nonprofit is, therefore, based on the same principles of marketing as any other business organization, but also something more.
The first 4 P’s of social marketing are the same as the marketing mix of any other business organization:
Product For your nonprofit, your product is the cause or the mission that you are supporting. Therefore, it…