There are a plethora of reasons to send out an eMail Newsletter. Here are just a few:
- Announce changes at your business (new product, employee, services!)
- Broadcast a sale or special promotion
- Link to a downloadable coupon
- Showcase informative and educational news pertinent to your business or industry and how it impacts your clientele!
- Link to new content or features on your website
- Remind them of upcoming events
- Announce a new product
- Link to a free PDF download
- Share your blogs with them
- Announce a grand opening
- Publicize your new website presence
- Make known your latest projects or newsworthy items (toot your own horn!)
Sign up for eMail Marketing for FREE for 60 days, and we'll put a FREE "Subscribe" form on your website to start gathering your visitors email addresses!
With a user base of more than 950 million, Facebook is a viable wordwide social media marketing platform which cannot be ignored. Every business has potential customers on Facebook. So, to increase your brand presence, you need to optimize your business Facebook page and generate traffic for more business. To implement your Facebook business strategy effectively, you need to follow a few regulations.
Using targeted keywords to optimize your Facebook page: Optimizing your page for keywords is the first step to raise your brand visibility. Use keywords which are sure to draw in customers who may not know the brand name but need your product. In other words, keywords need to be essentially product based. Keep the company name as a keyword too so that those who search the brand name can get to your page easily.
Making use of vanity URLs: Vanity URLs on Facebook are the representation of the company name and brand. Build your URL using your brand name as a recognizing factor and for ease in visitors typing it in the browser.
Professional and well-thought out profile with relevant details: A well made profile introduces prospective customers to your brand, the kind of products you are selling and lets them know how they can benefit from it. Having a proper profile gives a professional look to your business and sends out the message that you care about your customers. Include a formal picture too, which represents your company or your product. However, be careful not to reveal details, which may compromise security.
Baiting visitors with on-page discussions: Start discussion topics on your page which will get visitors and members involved. Once people start “Liking’ your page, you will immediately start getting more visitors to your Facebook page. Allow people to leave a business signature so as to get more exposure.
Creating an interesting page: Make your page stand out by customizing it to meet the business requirements of your visitors. Use plenty of images that make your page fun and leave an impression on visitors.
Contest and events: Create events and contests, which require member participation and keep the page alive. Active pages get more traffic and your brand name gets more recognition.
Attracting visitors with freebies and special offers: Sales, special offers and deals, as well as freebies are always popular. Let your visitors know that you are trying to give them the best possible deal.
Preference to video over texts: Multimedia integration is very good in capturing visitors’ attention. Remember - videos are more effective than plain text any day.
Using Facebook tabs to your advantage: Facebook tabs can be customized to make them unique and represent your business. Use tabs to make your page stand out.
Using the Facebook sidebar: The Facebook side bar is the best place to feature testimonials, newsletters and other trivia regarding your company. You can also provide links on the sidebar that direct visitors to the main website.
Poll section: Visitors to the site will want to air their views and opinions. Provide a poll section where they are free to express themselves.
Once your Facebook page is started, remember to post regularly in order to get public interest going. Social media has a deep impact on marketing and you need to utilize it to the maximum level. Active pages get more visitors and help in spreading the brand name. Use the page to build your brand and watch your business soar.
- Foundation of the site is key. Ensure you have it built to current W3C standards utilizing such technologies as HTML, CSS and PHP
- Include meta-tags and keywords relative to content
- Body text and headings should support and reiterate keywords
- List your business for free on Google Maps
- Create a Google AdWords campaign
- Add a conversion form to your site
- Analyze your web traffic and adjust accordingly
- Use Google Analytics to check visitor trending such as, keyword usage and adjust accordingly
- Create a traffic funnel for how you want clients to navigate through your site
- Increase your external links to your site
- Periodically check for non-functioning or broken internal and external links
- Increase hits back to your site by doing regular email/eNewsletter marketing campaigns
- Add a "bookmark this page" to your site so customers can easily come back
- Add an "email this page to a friend" link to your site
- Don't use flash on your site
- Don't use frames on your site
- Don't use tables on your site
- Don't belong to a weblink or link ring. They don't work
- Regularly check your standing in popular search engines (Google, Yahoo, Bing) using keywords potential clients would be using
- Be sure your site loads quickly with graphics optimized for the web
- Keep content fresh as search engines seek out pages that are frequently updated and receive hits
- Be sure all links internal and external are all working
- Your website address should be printed on all business and marketing items
- Advertise your site in the many free online classifieds to increase traffic
- List your site with the hundreds of search engines out there - many are free
- Use text instead of images to tell of important links or information
- Purchase your domain name for long periods of time. Search engines see that as a stable, notable site.
- Submit a Sitemap (not sitemap) to search engines so they know of additional content
What It Is and Why Your Business Needs It
A responsive web design refers to website layouts, designs, or versions which can display on all kinds of platforms and browsers. According to eMarketer, 75.7% of today's population are using mobile phones. Certainly, you can expect the majority of those users to rely on their cell phones as well for accessing the Internet. Not having a mobile ready website is virtually akin to turning away a huge chunk of your target market - and driving them to your competition as well.
Essential Keys to Responsive Web Design
In order to create a responsive design for your website, you need to focus on the following factors.
Designing for multiple platforms - It's no longer sufficient to design just for desktop and laptop users. You should also make sure that your website - and every essential aspect of it - will translate effectively regardless of the device and browser a person is using to access your website.
Flexible or automatically resized images - It's important that you make strategic use of images as they are one of the most difficult components to adjust and integrate with mobile layouts. When you do use an image, you should also make sure that it is programmed to resize and fit the needs or limits of a mobile layout.
Comprehensive labeling - Search engine robots can get more than a little confused when they crawl around your mobile website. Because your content may also be compressed to fit the parameters of your mobile layout, lack of labels can cause the content of your website to be all jumbled up. Your human readers may not be confused, but search engine robots do not always possess the same sense of intuition your human readers have. Overall, it's better to play it safe and protect your search engine ranking by meticulously labeling your text and making good use of subheadings whenever appropriate.
Regular monitor checks - Although responsive designs are becoming increasingly popular, they're still fairly new. As such, there are still lots of glitches to smooth out along the way. It would be better overall if you were to frequently check on the mobile version of your website just to see if everything is working the way it should.
Why Do I Need a Responsive Website Design Right Now?
"Now" is the operative word in this case. As the statistical evidence below will prove, it's imperative that you make the necessary changes to your website as soon as possible. If not, the gap between you and your competition will only continue to increase - and at an exponential rate at that.
A study conducted by MobiThinking this year showed that approximately 1.2B individuals in the world use mobile devices to go online. More importantly, 25% of that figure has been identified as "mobile-only" Internet users.
Do what's right and what's best for your business this moment and contact an expert in order to start enjoying the benefits of a responsive web design.