Ideally, marketing should be a self supporting activity which pays back the cost of investment and reaches potential buyers at the right time. However, businesses need to market their services to their consumers with much effort today. During a recession, it’s tempting to get in a “holding pattern” of waiting for things to get better. Cutting costs and staff is not the solution. While it’s important to run a lean business, remember that it is impossible to make money by saving money. The old saying, “a penny saved is a penny earned” is not hold weight in the business world. If marketing du...

Guess what marketers in the flat lining economy are singing? When the going gets tough, the tough gets going! Clearly consumers are watching their spending which means that the advertisers need to try harder by providing better rates, top placement or other incentives. Modern marketing techniques have been used extensively to assist businesses with attracting consumers and converting more visitors to leads. However, in recessionary times its importance is magnified as the Internet is a clear and proven means for exceptional return on investment. It is much more targeted and measureable tha...

It is a well known fact that the global economy has moved into the recession era and slowly people are cutting down on their expenses. The biggest impact of this recession has been on businesses which is reflected in budget decreases in every department. In regards to marketing, businesses can still market with the same effectiveness even on a reduced budget, provided they follow these fundamental strategies. It will depend on the businesses as to how effectively they can implement these strategies in order to gain the same exposure and reach during a recession. Taking care of your Custom...