Website analytics are very useful tools for those who fully understand its scope as well as its limitations. Web analytics are basically a reading of the happenings on any website. Most of the things which go online are anonymous. However, web analytics use a combination of cookies, JavaScript and log files to identify all web users and the kind of activities they perform online.

If you learn nothing else from this article, I recommend you master the following key principles. Most of the statistics that suggest high returns on email marketing investment depend on how closely you adhere to these basics.

The event landing page is an integral part of marketing your event to potential attendees. It provides the important who, what, where, and how much details, as well as other information designed to make the visitor click “Register Now.” Here are 10 tips that will help make your event landing page a success:

The number of comments on your blog indicates the level of interaction your blog has with its audience. According to Jakob Nielsen, 90% of online community users are lurkers (read or observe without contributing) with about 9% of users contributing ‘a little’ and 1% contributing actively. 1% of your blog’s users actively engaging with your blog and the rest are occasional contributors. Do you want to increase the number of comments on your blog? You can increase the participation levels on your blog by following the ways listed below: Ensure easy comment options: Does your blog require a ...