Many small businesses use Microsoft Outlook or a similar email program when they start doing email marketing. The problem is that these applications were designed for one-to-one communications. They can work fine for sending email to a few dozen people. But using Outlook to help you send hundreds or thousands of emails to your customers is like using a speaker phone to deliver a speech in an auditorium. Email marketing can have a powerful impact on your business, and you need tools that are designed for the task. If you are serious enough about email marketing to pick up this book, you shou...

I often notice a good deal of my clients don’t understand the difference between “advertising” and “marketing.” Most of them just follow what others are doing by advertising their business in the same places as their competition, using outbound marketing - newspapers, TV, radio and magazines as means to find customers. What businesses really need to understand is that when you only advertise your business – rather than advertise and effectively market to them – you’re not connecting with your customer. Traditional outbound marketing techniques are losing their effectiveness as the intern...

If you run your own business, or planning to start one, you would know the amount of effort and money that goes into marketing your websites & blogs. If you want your business to gain more prominence and wider recognition, you need to blog! Blogging is the best marketing tool you can and should be using to drive business to your business. If you don’t have a blog, please take notice of this list and carefully consider if you should be or shouldn’t be blogging as part of your marketing efforts. Business blogs provide your small business with a chance to share your expertise and knowledg...

When organizing an inbound marketing strategy, content plays a very important role in ensuring its success. Over the years, marketers and companies have used content as their mainframe to attract customers and ensure brand loyalty. How content is presented has changed over the years, with the latest being the adoption of visual content. The old adage that a picture is definitely worth more than a thousand words is true even in case of internet content. Studies show that photos are liked 200% more than text updates alone on Facebook. And with options like Instagram and Pinterest becoming pop...