Trending Topics is a column on Twitter that enables the Twitter Community to discuss about the ‘Hot’ Topics of the day. Once you click on Trending Topics in Twitter, you are redirected to a page where the online community is expressing their thoughts on a specific topic. Hot topic words are generally preceded by a hash tag, for example #gogreen. One of the greatest advantages of Trending Topics is that they can give a great boost in traffic to your website.  When you discuss a trending Topic, it’s natural for a good amount of people to identify with the problem and express their thoug...

Your permission-based email list is like a Philodendron plant: You want both to grow in size and expand their reach. And, like a Philodendron, a growing email list needs some care and maintenance along the way to ensure that healthy growth continues. Giving a little TLC to your list also helps reinforce that you’re continuing to send relevant information to each of your subscribers. In this guide, we’ll cover a number of ways you can maintain a healthy email list. 1. Segment your list When you have a larger list and send everything to everyone, you’re basically “spraying and praying” that ...