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Using Google Apps to Grow Your Business
Business owners are always looking for newer and better ways to improve their business and take it to the next level. Here are some simple solutions from Google on how you can take your business and make it grow faster and better:
Using QR Codes for marketing
Technology Bridging the Online and Offline World: Customers Get the Best of Both Worlds Connecting the Internet with [offline] printed collateral is on the minds of marketers all over the world. With the advent of tools like QR codes and SMS technology, marketers are in a perfect position to reach out to their offline audience. We've heard that everyone was moving to the Internet a few years ago and now to mobile. Smartphone technology lets customers use rich media for a range of purposes by accessing the Internet via their phone. It’s not uncommon to spot two-dimensional barcodes on flyers...
The Psychology Behind Converting Visitors into Customers
Understanding the needs and preferences of your buyers is the first step towards closing a successful sale. However, you can persuade your customers – both existing and potential, to buy more from you by making use of some psychology data, which are as follows:
Pros and Cons of Google Ads
If you are considering giving a boost to your PPC advertising campaign, chances are that Google Ads already included in your to-do list. However, Google Ads can be a double-edged sword – it can either bring profits your way or bring heavy losses and erode a sizable portion of your advertising dollar investment. So, before you jump into Google Ads, be sure to weigh in on all aspects:

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