Did you know that a one second delay in page load time leads to nearly 7% loss in conversions and 11% fewer page views? [Akamai study] On the other hand, enhanced website speed results in improvements in customer experience and sales. Having a fast site is essential, not just for ranking well on Google but keeping your ROI high as well. Google also understands that customers want to access accurate information quickly and consequently rewards websites that load quickly. Average Page Load Times for Websites in 2019 Looking back, we’ve found that the recommended page load time in 2018 [Machm...

How Google search works. The basics of crawling and indexing. With over 90% of searches done on Google, it's imperative to know how google operates. Imagine publishing a novel without having penned as much as a diary entry ever before. It might certainly work if you are lucky, but it’s a lot easier to know the core elements of writing beforehand. Even before a user hits the search option on Google, the search engine has organized information about the webpages in the search index. It is essential to understand how Google organizes information to deliver the most relevant, useful results ...

This visual infographic was for EO Tools that wanted a simple visual that conveyed how easy it is to create natural DIY products for bath and shower. The infographic averages 5,000 impressions per month on Pinterest.

Can 404 errors lead to negative impact on your site’s ranking? Yes, it can. But there’s more to 404 than that. If you run a website or blog, it is important that you create a custom 404 page. This can help direct visitors who encounter this error on your website.