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What is SEO and Why Your Business Needs it - Part I

If you have a business website, perhaps you have heard about SEO. If not, here’s what Wikipedia has to tell about SEO – It is the “process of improving ranking in search engine results.” SEO is an internet marketing strategy that can help you to promote and market your website on the World Wide Web.

SEO Techniques in On-page and Off-Page Optimization - Part II

Before we start talking about SEO techniques, you need to know what on-page and off-Page optimization is all about.

Filling Your Tables Every Night with Loyal Customers - Tips for Restaurateurs

Customers fill tables. And regular customers fill tables repeatedly! Create a steady stream of patrons by staying in regular communication with your guests. They’ll become more loyal to you, stop in more often, and be more likely to bring their friends with them. The easiest, most effective way to build that dialogue is with email marketing — by using email newsletters and promotions you regularly send to them. That’s why a list of your customers’ email addresses is a real asset to your business. And it’s so easy to build that list quickly and at little cost. Get ready: Start building ...

Checklist - 25 Questions Before You Send

The email marketing landscape has certainly changed over the past year or so (the most significant changes being the increase in email blocking and filtering and the signing of the new Federal Can Spam law). These changes have resulted in updates to email marketing best practices that all legitimate email marketers should follow. The difference is that some of these practices are now required by law.

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