Your permission-based email list is like a Philodendron plant: You want both to grow in size and expand their reach. And, like a Philodendron, a growing email list needs some care and maintenance along the way to ensure that healthy growth continues. Giving a little TLC to your list also helps reinforce that you’re continuing to send relevant information to each of your subscribers. In this guide, we’ll cover a number of ways you can maintain a healthy email list. 1. Segment your list When you have a larger list and send everything to everyone, you’re basically “spraying and praying” that ...

Be sure to link articles back to your site. This is a BASIC but very important rule. Start your article and include a “read on” link that accurately describes what the article is linking back to. For instance if the article is announcing a sale, introduce the sale in the enewsletter, then say “Find more items on sale here.” This in itself serves several purposes: It cuts down on the "mile long" scrolling, never-ending email that no one will read. Giving them bite-sized lead-ins to articles will allow them to pick and choose what they want to read. Remember online readers tend to skim for...