Ever wonder why you need a subscribe form or to have your business connected on Facebook? Simply put, consumers want more information, sales and to feel they are in touch with those businesses they like and depend upon.

If you have been using blogs, e-newsletters or even SMS to interact with your clients, other businesses or individual customers, you would have noticed that there are times when your posts or newsletters are most effective. Given that these are popular modes of communication between B2B as well as B2C, it is obvious that there is nothing wrong with the strategy but with the execution. Delivery of blogs, e-newsletters or SMS means and includes the time as well as the days of the week when they are posted or sent. Whilst experts believe that each business has to work out its own strategy with...

An online business owner knows the significance of having a solid marketing plan in place guaranteed to draw in customers. Hiring an internet marketing manager is one of the most cost effective ways of propagating a marketing strategy. Internet marketing managers also handle several other aspects of the business, which may be difficult for the owner to address. Some business aspects which are best left to internet marketing managers are: Constantly being updated on the various new ways and means of internet marketing Understanding the gradual progression leading to sales and bringing in...

In the world of email marketing, companies evaluate their marketing efforts using certain marketing metrics that act as statistical data for studying the effectiveness of their email marketing campaigns. The metrics used differ according to the type of marketing campaign used and also depend on the size of each campaign. Marketing metrics may focus on the ROI that the campaign generates, may measure the level of awareness that a company and brand name creates, as well as keep track of the number of new customers who get attracted and the old ones who are retained. Since a large portion of ...