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Building Quality Backlinks for Your Site

inbound-linksQuality backlinks perform a crucial role in optimizing search engines and has a great effect on the volume of traffic you generate for your site. Without backlinks pointing at your site, it often becomes difficult to generate daily traffic. Backlinks provide the ability to drive new traffic to your site every day uninterruptedly.

A website is worthless if no one knows about it. It’s like setting up the world’s largest Walmart at an obscure place and not informing anybody. You are unlikely to get much business doing it this way. But if you have backlinks scattered all across the web, it will spread the word about your site. Now, when somebody runs across the backlinks on another website, he or she might click the link and thus be routed to your website.

There are a number of factors that determine your position on a search engine. The higher your rank in search engines, the more people will visit your website. Thus, backlinks are often one of the most important things that search engines look for while rating your site.

The first step towards building quality backlinks is searching for places from where you can obtain these backlinks. A worthy assistant in such a process is a backlink builder. As you enter your choice of keywords, the builder tool generates a list of websites in which you may post a message or an article or merely the backlink of your site. Once you have a list of probable backlink partners, you need to visit each site and place your content comprising the backlinks to your website.

You may wonder why websites that are listed by a backlink builder would provide you with backlinks without any money. Simple. They require content in their sites. When you submit an article or place links to your website, you never get paid. You give them something that they require for free - content. In return, they too give you what you need the most - quality backlinks. It’s a free barter. Remember, trade links only with sites that have page ranks similar to yours or higher. This would stand out in the search engine and enhance your rank. You should also review the backlinks arriving at your site periodically to ensure their authenticity and check the same for broken links.

More the backlinks, better the page. However, in practice, it is rarely so. Obviously, you can not always depend upon the fact that if your content is good, people would link to you. It’s true that if your content is relevant, you might get many quality backlinks, including sites comprising of topics similar to yours. Needless to say, these form the most worthy backlinks, especially if your keywords are contained in your anchor text.

To conclude, there are other effective ways to get backlinks, including chain emails, forum postings or distributing newsletters across the internet. Blogs are also a good way to garner quality backlinks. If the blog is respected, the backlink becomes more valuable. More serious site builders prefer to get listed in search directories. In this method, you are noticed by search engines and probable visitors, besides getting quality backlinks for free.

So, select any one method or a combination of those mentioned above to get quality backlinks for your site or blog.

20 Fantastic Features for Real Estate Websites

real-estate-websitesCreate trust and encourage repeat visitors and prospective buyers by utilizing great features on your site that keep interest high. Following are some great ways to do just that - as well as personalizing your website and online presence with great features visitors are sure to love:

  1. Mobile Ready or Responsive Website - of the 7 billion people on earth, 4.2 billion possess a toothbrush while 6.8 billion have a cell phone. Mobile internet usage has surpassed desktop internet usage. This means more users will be searching for new homes on their smart phones more than ever. Your website should only involve scrolling, not zooming and scrolling. Your site should show mostly text and search and not look like a mini version of your desktop version. Mobile Ready sites load quicker and are optimized for easier reading on a phone screen.
  2. Walk Score - Include the option for folks to check out the Walk Score of homes they are interested in. Here they can find what's local to walk to (cafes, restaurants, parks, etc) or check their commute time via car, bus or foot.
  3. CMA form - Allow sellers to fill out a form on your site that emails their information directly to you. This is a great way to get leads from your site.
  4. Personality, fun & color - show your personality by sharing photos of the fun you are having with clients or friends in local cafes, restaurants or events. Share these on your social media sites as well as on your "About me", Blog or other page on your site. This builds trust with prospects and let's them see you as a real person they can identify with when making one of the largest purchases of their life. Adding online games to your site (soduku anyone?) can also add to the return rates and increase length of time visitors stay on your site.
  5. Action! - Upload or link videos showcasing your area. Often your local visitors bureau or Chamber will have videos that highlight many great features of your area. Upload video introducing yourself or to display the great features of hard to sell or unique home you have listed. Including video or a slideshow will add movement and interest to otherwise static two-dimensional websites.
  6. Photos - photo posts on social sites receive 84% more clicks than text and link posts. Include a picture to support your post and keep in mind a picture really can be worth a thousand words! Each article on your website should include a photo so folks can pin and share it.
  7. Reviews - build trust and credibility on your website with prospects by displaying prior customers testimonials. Feel free to copy and paste them from off your Zillow, Yelp, LinkedIn or other website
  8. Social Bookmarking - Be sure to include on your pages the option for visitors to tweet, like or share your information. This gives your website information "legs" and can be a great source of free advertising for you.
  9. Search - the most popular feature visitors want on Real Estate websites is the ability to search for their perfect home. Make sure the search tool is quick and easy to use with basic elements home hunters want and need without being too complicated or too many required fields. "84% of smart phone users take action after performing local searches."
  10. Social Media links - Allow your visitors to easily find and connect with you on social sites. Be sure the links to Facebook, LinkedIn, Pinterest, etc open in a NEW window so visitors aren't taken away from your site.
  11. Tools - such as mortgage calculator and interest rates are great to have featured on your listings and/or search pages.
  12. Blog - Blogging can help your website in a myriad of ways! Be creative in your blog posts, show your humorous side, share local news and events - be the "go to" website for all things happening in your area!
  13. Local Resources - show your visitors that you are an expert on your local area. This builds trust and confidence with potential clients and offers visitors information they are seeking prior to moving to your area. Include things like demographics, utility info, movers, storage facilities, things to do, etc.
  14. Weather - Include a weather widget so out of towners can get an idea of what type of weather to expect when living there or if they are going out house hunting they know how to dress.
  15. Education - link to education.com or create an article listing schools in your area including both public and private schools and higher education options.
  16. Subscribe Form - add an email subscribe form to your website and send out monthly or quarterly eblasts using a trusted provider (to ensure you don't get banned from your email provider for SPAM complaints). Keep in touch with former and prospective clients by sharing what's new in town, highlight how the town is growing, new developments/building, what new listings you have and more information readers will find useful.
  17. Buyer & Seller Tips - who doesn't love great tips? Buying or selling a home is a stressful event! For buyers, it's one of the most important and largest purchases of their lives. Give buyers and sellers the information they need to make the sale or purchase as smooth as possible. Create checklists for moving, staging a home tips and other items that they are looking for.
  18. Listing Perks - where do you promote your listings? Print? Online? Social Media? List all the places and perks that sellers will get when they list with YOU. List the incentives and your expertise.
  19. Logos - MLS & Fair Housing Logos as well as your Broker logo or name are essential.
  20. Your Listings, Office Listings and Visual Tours - keep everything on your website and allow your website to do all the work. This way buyers can read and see everything about a home so they are more prepared once they contact you.

We design and develop great real estate websites!

RSS Feeds: How to Make Them Work for You

promoting your rss feedWhat is an RSS Feed?
Really Simple Syndication (RSS): In simple words, RSS refers to a notification system which is keeps subscribers updated with the latest updates on their favorite websites which could be blogs, music sites, etc. When a user subscribes to an RSS feed, they will receive updates from their favorite sites. To find out if the site is RSS-enabled look for the (usually) orange button that allows visitors to subscribe.

Many people don’t know how to use the RSS button that they see on a website or what it’s for. For the Internet-savvy, it is turning out to be the best way to simplify their searches. Generally, RSS feeds contain summaries of the web pages and allow the subscribers to pick and read the article of their choice. A powerful aggregator which helps you organize and choose the news items just like an email is all that you need to get the most out of RSS feeds.

Upon subscription, you will receive updates automatically. Subscribers can also choose to display the feeds on their web pages so visitors can view the updates as well. As a result, your website will generate more traffic. RSS feeds are turning out to be an essential tool in web marketing today. Your client is constantly reminded of your website’s existence and most importantly the updates will encourage them to visit your site regularly.

Making RSS Feeds work for you

    1. Create your RSS feed. Write an appropriate title and description and ensure that the link leads to the website with the actual content.
    2. Validate your RSS feed. Once you’ve created your RSS feed, validate it. Read more about the RSS format standard and ensure that your RSS feed conforms to the format.
    3. Create a web page for displaying your RSS feeds. After your RSS feed is validated, add it to your web site. Creating a separate web page for displaying RSS feeds is a common web practice.
    4. Promote your feed Display your RSS feeds on a webpage. Once you have created and validated your RSS feed, create a separate web page for displaying it.
    5. Promote your feed Use directories to list your RSS feeds. Once the RSS feeds are up on your website, you need to ensure that your potential viewers are aware of it. Below are a few RSS directories which will help provide visibility to your live RSS feeds:

RSS Feeds Directory
Free Feeds Directory
RSS Feeds Submission

  1. Allow access to RSS reader. Add a link to which enables your viewers to ‘download RSS reader’.
  2. Be regular with updates. It is important to update your RSS feeds. It is as important as updating your website content. If you aren’t updating your feeds, your viewers don’t have any reason to continue to subscribe to them.

Boost Your Optimization Via Social Websites

social network to boost your rankingIn this era of online marketing, Search Engine Optimization is at the forefront of every online marketing strategy. However, when we talk about Search Engine Optimization, we can hardly miss the subject of optimizing via social websites and social Medias. This is because of the fact that in past few years we have seen an exponential growth in the popularity of social websites such as Facebook, Twitter, Pinterest

In this article, we will be showing you how to harness the full power of social websites to supercharge your SEO efforts.

Helps in Link Building
Social websites help immensely with your link building strategy, which is of primary importance in your off page optimization strategy. Social websites help increase the amount of back links to your site. Top search engines like Google and Yahoo give more weight to your online popularity factor, which is primarily determined by the number of links pointing to your site, when it comes to determining your site’s rankings in SERP’s (Search Engine Results Page).

Many social websites provide features that help link your page to the reader or visitor’s page. For example, if your site’s articles are on the Digg network and if someone else also on Digg reads the article and finds it interesting and relevant, they simply click “Digg it” button, and your page is automatically added to their own webpage. Furthermore, these sites also allow you to tell others in the network about your website and no doubt this definitely increases the odds that they will bookmark your site and put your link on their own. However it needs time and effort to build your reputation in these social sites by providing relevant content that provides value to the readers.

Minimal Effort - Big Results
Many online marketers consider Social Media Optimization or optimization by social websites to be guerrilla marketing, because they are considerably cheap as compared to other marketing channels.

Furthermore, to obtain maximum exposure from optimization via Social Websites, it is important to post relevant and useful content on a frequent basis and being an active member of the community. Social Media Optimization is a very effective technique that will yield fruitful results both in the short and long term and is well worth the time and effort invested.

Importance of Blogs
Blogs are one of the most important mediums when it comes to optimization via Social Websites. This is because blog posts attract links from other bloggers which creates a snowball effect and helps your site to gain popularity and receive targeted traffic. Successful blogs provide regular, fresh and relevant content. A good way to advertise your blog is to visit other blogs that have a comments section and make an insightful comment about their content and then provide a link back to your own blog or website. This is known as marketing through “Blog Commenting” and is an effective marketing technique, if done properly.

It is important to update the blog on a regular basis. Provide links, lots of images, video clips and interactive tools. Make sure that each page you add to your site is relevant and provide value to the readers.

Which Sites to Target?
When it comes to optimizing via social websites because as a rule of thumb, the more sites you target, the better it is. There are many popular social media sites out there and choosing which ones to participate in can be overwhelming sometimes, so always join those sites that are relevant to your interest and work at a steady pace in building up your site’s reputation in these social sites.

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