As compared to Facebook and Twitter where users are more reflective with their actions and posts more feed oriented, Pinterest users are aspirational in nature. So, it’s no wonder that marketers noticed how users were creating more and more boards around the vacations they were planning, along with pinning sites they aspired to visit and special places worth a watch, even those located close to where they lived.
By September 2018, people had pinned over 175 billion Pins on Pinterest. Back in 2013, ‘Place Pins’ were introduced, primarily to help people convert their travel inspiration into reality. The tourism industry has slowly woken up to the immense potential of this Pinterest feature that can bring big business their way.
Here’s how you too can do it:
Craft content-rich guides and maps: Whether you are a tour operator or a hotel with lots to see and do around the location, you can use the ‘Place Pins’ feature to create boards with content-rich guides and maps and pin the locations to the board. Since this feature includes extra details like the phone number and address right on the Pin, users can easily pull up useful information before they venture out to explore the place. Imagine a group of users planning a tour to your resort. Won’t they appreciate having a user-friendly guide accessible from anywhere on their Android device or iPhone? You bet they will! Thus, you can connect with your potential clientele by offering them easy means to find new places on the go and even get directions to them!
Reach your target clientele directly: Many tourists these days are planning group trips on Pinterest using Place Pins, which let them find restaurant recommendations and places of tourist interest that are close to their hotel and any chosen destination within the city. As a tourism service provider, you can easily see such public information and know what these consumers are looking for. Thus, if you find a group planning to travel to your location, you can engage with the group (or the group leader) and offer them a special discount at your hotel or restaurant. This way, you can leverage the free consumer data available on Pinterest, engage with your potential customers and give your business a big boost.
Create collaborative boards for a complete experience: Travelers these days do a lot of research before they visit any place. They are no longer content doing just a thing or two. Rather, they would love to pack as much as possible within their limited time at a specific destination. You can ask others in the tourism industry to join hands and create collaborative boards, which offer the potential travelers everything they need at one place. Thus, if you are a hotel owner, you can invite those offering sightseeing/activity packages nearby, restaurants selling authentic local delicacies, those managing cultural attractions/art centers/entertainment scenes etc to help potential travelers plan their tour and ensure that they don’t miss out on the must-do’s. Imagine that there’s a small vendor near your hotel that sells the best ice cream in the city. You can now use Place Pins to put the location on a map or ask the vendor to collaborate. Thus, users can now have pictures of the place to look at, check how close it is to their hotel, get directions to reach there and even get the phone number to contact the vendor. All these will add more utility to your place boards.
Driving traffic to your travel website: Whether you are a travel supplier, a travel agent or a travel itinerary planner, you can now create interactive, image-rich, searchable itinerary maps with Place Pins and even insert links to your own website. This way, you can drive traffic to your website and convert some of those leads into sales.
Offer paid services: You may even help potential travelers create a detailed travel map or offer advice on planning a trip in lieu of a service charge. With Place Pins, it has become much easier to pin the places a tourist wants to visit to the board, and then collaborate with friends who will be accompanying him/her on the trip. Once the tourist reaches the location, he/she can easily access the board while visiting one place and check the Place Pins to find what’s nearby amongst the places that he/she has pinned earlier. However, since not everybody may have the time or patience to do it, you can offer to get it done for a price.
The objective of Pinterest Place Pins is to inspire people to explore new places. Whether such places are in their backyard or on the other side of the globe, this feature has opened a tremendous opportunity for those in the travel and tourism industry as well. So, start using the Pinterest Place Pins to help people get to their desired destinations while enjoying a precious pie of the big profit share.
Now that we've given you some ideas, check out our "How to" instructions on getting started with Place Pins!
The number of online business successes are testimony to the fact that low budget internet marketing campaigns guarantee HIGH exposure at extremely LOW costs. To take advantage of the internet marketing opportunities, you need to use the correct tools to keep costs down. Listing your website on free directories’ is a sure-shot means to guarantee quality traffic!
Is your online business looking to:
- Drive more quality traffic to your website?
- Capture visitors as leads?
- Convert leads into customers?
Try posting your website on these free directories today!
- Yahoo: With a Google PR of 9, it is a great place to submit non-commercial sites. [It does not accept commercial sites]
- Jayde is a quality link source. They are quick at adding submissions and you have a good chance of getting on getting on a decent listing page too! It is the internet's largest B2B Search Engine and one of the web's oldest business directories. Jayde was founded in 1996. It is an entirely human reviewed directory. According to the site, “The fast growing Jayde may be the most unique search engine on the internet. Are we better than Google? If you are a college student trying to find a research paper on mosquito's in the Amazon, probably not. It may take perusing thousands of search results to find that specific paper and that's not the way Jayde works. However, if you're a sales professional tying to efficiently find contacts within businesses, Jayde is better than Google!”
- WorldSiteIndex.com is a search-able web directory of English language sites organized by subject. However, you must note that free submissions are disabled from close of business on Fridays to start of business on Tuesdays.
- SoMuch is a SEO friendly free link directory where you can find the best human edited links sorted by topic and category. Their policy is to make it easy for you to find quality sites that aren't just filled with Google AdSense advertisements. They try to add web sites that ultimately have something to offer, and are constantly checking their links to meet that challenge.
- Info-Listings are sorted categorically to make it easier for people to find what they are looking for. If you cannot find an appropriate category for your listing, you can e-mail and suggest a new one.
- WWW Virtual Library is the oldest catalog of the Web, started by Tim Berners-Lee, the creator of HTML and of the Web itself, in 1991 at CERN in Geneva. Unlike commercial catalogs, it is run by a loose confederation of volunteers, who compile pages of key links for particular areas in which they are expert; even though it isn't the biggest index of the Web, the VL pages are widely recognized as being amongst the highest-quality guides to particular sections of the Web.
Website directories are a great way for businesses to promote their websites. They help build back links, increase exposure and traffic too!
Did you know that many people rely on Yelp for advice on dry cleaners, restaurants, retailers, service providers, gardeners, handymen, and so on as they assume Yelp to be a reliable site that supports all comments without bias, irrespective of whether they are good or bad. In fact, according to the Yelp blog, the second quarter of 2018 witnessed a whopping 74 million unique visitors on an average every month, while 72 million unique mobile devices users utilized Yelp's mobile application on a monthly average basis. With more than 163 million reviews submitted by Yelpers, Yelp is surely a dominant force when you consider social review sites that help customers decide on anything from the city's most renowned lawyer to its tastiest burger.
In case you own a local business, your online presence can be effectively enhanced with a Yelp listing. Many restaurant owners have used Yelp to bring great benefits to their business, and are constantly trying to improve their star ratings on Yelp. However, it doesn’t mean that Yelp can help only restaurateurs. In fact, 75% of the Yelp listings include other businesses, which show why customers turn to this site before making decisions for anything related to local businesses.
Whether you have an existing business that needs to attract new customers from the neighborhood, or plan to launch a new venture that would need the patronage of local consumers, the ever-increasing audience on Yelp can help. So, almost everyone from a web designer, SEO specialist, restaurateur, and lawyer, to a physician, chiropractor, plumber, and gardener can benefit from Yelp listings.
Why use Yelp
If you are still apprehensive about using Yelp, here are some of the benefits of Yelp listings:
Being found online easily: Many people may not even know that your business exists. A yelp listing can not only help your business being found by people searching Yelp but can also appear on search engine results, thus increasing your online visibility.
Boost SEO efforts: Your Yelp listing gives you the chance to add description of your business, get reviews, and link your listing back to your website. By choosing relevant keywords and listing back to the right page of your website, you can boost your business’s SEO efforts. This would also mean that your Yelp listing starts appearing in the top few pages of major search engine results, which in turn will help boost your business.
Free publicity: By adding your business name, address (complete with city and zip code), phone number etc, you can make it easy for people to visit your shop and buy from you. Thus, you can use the Yelp platform for free to advertise your offerings.
Understand your clients: By checking user reviews, you can understand what your customers love and loathe about your offerings. This way, you can fix things that don’t work, and focus better on the ones that work. You may even communicate with your customers both publicly and privately to understand what they want.
Using in lieu of a website: Start-ups with a cash crunch may find it difficult to invest in creating a website. Yelp listing can be used temporarily for the purpose. Your Yelp listing can easily give your company an online presence as you can add pictures, address, description etc, all of which are usually found on a website.
Tapping clientele on the go: With many people using the Yelp app on their mobile phones, it becomes easy to tap into the ever increasing brigade of smartphone device users and let them know about your business.
How to use Yelp
If your business already has some reviews on Yelp, you can claim the listing and add additional information, contact number etc. You may search your business name to find if any listing already exists or not. If you find one, you would need to click the link marked “Work here? Unlock this Business Page” to add details/contact information. In case your business doesn’t have any existence on Yelp, you may create a new business page. You can read the support page to get started.
Once you are on Yelp, you can engage in meaningful conversations with your customers by replying to their feedback publicly or privately. This way, you can retain happy customers, and convert those not too happy with promises of better services,
You may also create deals in minutes, and get paid when Yelp visitors buy your deals. Posting check-in offers, which are showed on Yelp's Mobile Applications, is yet another method of promoting your business to users searching nearby.
Keeping an eye on your competitors, viewing business trends, analyzing the performance of your business page with charts and stats are some other things that can help you to improve your business and leverage Yelp.
So, start using Yelp to beneift your business if you aren’t already doing so.
For those clients that need to promote their businesses locally, here are some helpful links and networking ideas to help grow your business and increase sales. The majority of these items are of no cost.
- Join your local Chamber of Commerce – generally they have online links back to your site, have networking mixers and are a great source of referrals
- Craigslist – have an “image ad” not just text and be sure to include your website link back to your site ALWAYS. Don’t forget one of the most popular sites online, Craigslist allows you to post free classified ads, on location(s) chosen by you.
- Yellow pages - just like the Yellow Pages only online so you can increase hits back to your site
- Yahoo Local despite Google being the reigning search engine, Yahoo! remains a popular option for its loyal users. Sign up on Yahoo! Local and grab all the free exposure your website can get!
- Google Local Maps create an account with Google and use Google Maps or Google Local to ensure that your business shows up in the search results on Google. When Google infuses these results on its page, it increases the value of its local search and maps application.
- Merchant Circle, Manta and Alignable are great ways to network locally
- Local.com Add your listing to a well traveled site that displays local favorites, reviews, maps, movie listings, and more.
- Kijiji free local listings on a site much like Craigslist
- White Pages are the same idea as the Yellow Pages but for businesses
- Connect with your local Economic Development Corporation. Generally they will be able to help promote your business and even offer a link back to your site as well.
- Send enewsletters – Email marketing is a great way to grow your client base by encouraging people to forward the email to a friend. Include a coupon in the email to entice new clients even more.
- Have postcards designed and printed and use them like flyers! Lay them at coffee shops, post them on cork boards at diners, automotive places, etc. People are more likely to notice them rather than a business card because of their size and are more likely to not discard it due to the nice printing and paper stock.
- Start a Blog and post on other blogs related to your industry or locale
- Start a Facebook ad and target your specific city, demographics, etc
- Post on forums specific to your city
- Yellow Pages ensure that you are listed on the online version of the popular phone directory. A basic listing comes free of cost.
- Yelp is another local venue for people to locate and review your business
- Get vinyl lettering for your back window. Keep the message simple with your business name, a couple of your services, phone number and website address.
- Leave business cards or tri-fold brochures at other local businesses
- Get social on websites like Facebook groups for your local areas or interact with local people in Instagram, LinkedIn or Twitter.