There’s just a lot of marketing noise this time of year. Many businesses think they can capture subscribers’ attention with increasingly desperate offers: 15% off one week, 20% off the next, then 25% off, etc. etc. But it is possible to stand out during the holiday season without offering those kinds of discounts. You may not win the price war, but you can expect to capture your audience’s attention with relevant content, a mobile presence, and customer reviews. And that will benefit you in the long run, not just between now and the end of the year.

Who doesn’t love to buy goods and services right from the comfort of their home? E-commerce has become quite popular over the past few years as people can shop at their own convenience, with total comfort, without the headache of beating the traffic and standing in long queues. If you too have decided to launch an e-commerce site or have already done so, to cash in on this trend, you need to promote it well to rake in the moolah.

So how do you create specific, attainable, and ambitious goals that will lead you to take action? Let’s take a look at the steps. Step 1: Set SPECIFIC goals You took a good hard look at your website and — yikes — when did it get so out of date?! It might need updating to be mobile responsive or include some client testimonials to help you attract prospects into calling you. Don’t just make your goal “update website” or “add testimonials.”

In the world of email marketing: permission-based email marketers are the good guys. They value the trust and privacy of each and every customer that walks through their door and thus, the trust and privacy of every subscriber that joins their email list. As a result, they have better open rates, less spam reports, and more opportunities to grow their business with email marketing.