Content Is King: A How-To Guide for Writing Valuable Email Communications

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Good content comes from withinWhen it comes to ramping up an email marketing campaign, one of the biggest challenges small businesses and nonprofit organizations face is coming up with useful content to send out to permission-based mailing list subscribers. Yes, you could send the latest sales pitch or plea for donation, but if customers aren’t ready to part with their money, what value does that newsletter issue bring them?
Building Quality Backlinks for Your Site

Building Quality Backlinks for Your Site

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Quality backlinks perform a crucial role in optimizing search engines and has a great effect on the volume of traffic you generate for your site. Without backlinks pointing at your site, it often becomes difficult to generate daily traffic. Backlinks provide the ability to drive new traffic to your site every day uninterruptedly.

Branding Is Smart Business

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Why and how to build a strong brand for your bizPicture this: A prospective customer sees your logo, your email newsletter, or your ad, and in a split second thinks, "Oh! There's that great company again. They have just what I need. I'm going to buy from them today." Sounds good, right? It's what every company wants: brand recognition. And with a little effort, you can build it for yourself!
Five Killer Tips for Location Based Services

Five Killer Tips for Location Based Services

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In these days when social networking has become a part of one’s daily and business lives, Location Based Services or LBS is making it more effective. This is one marketing strategy that takes your use of social media to another level, and helps your efforts become specific and more concentrated. This will aid in getting more customers within a particular region or locality. Moreover, thanks to LBS, you can expect your customers to visit to your place and get the feel of the products and services. The major LBS applications that are currently in vogue are Loopt, Foursquare, and Gowalla. Let’...

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