Can 404 errors lead to negative impact on your site’s ranking? Yes, it can. But there’s more to 404 than that. If you run a website or blog, it is important that you create a custom 404 page. This can help direct visitors who encounter this error on your website.

You’re probably thinking leads and sales when you’re asked about the digital marketing metrics that are tracked for brand growth. As websites continue to become an inseparable part of the consumer’s journey, the need to measure digital marketing success also increases. However, with the large amount of data available, choosing the right type of metric to monitor can be a daunting task. The good news is that we have shortlisted few key metrics that are applicable to pretty much every type of digital marketing campaign. Here are the top 5 essential metrics that you should have your finger on...

Considering that Google's search engine algorithm ranks a single website on over 200 factors and that Google is constantly changing, evaluating and updating it’s search results, a site that is ranked #1 on Google today, may not even be on the 1st page next week. This isn’t necessarily a bad thing! This means that the possibility of your site moving up to the first page can happen in a short amount of time! 1. Google Listing Considering that 55% of all clicks go to the first 3 organic search results, listing your business on Google will help you show up at the top AND over to the right when...

Google Analytics is the most comprehensive tracking tool available on the market. It gives you detailed data about your website visitors and the actions they take on your site. You’ll be able to see what people are doing on your site after they click on an email you send them and beyond. By effectively using Google Analytics, you can stop making blind guesses and start making data-driven marketing decisions to boost your bottom line.